scholarly journals Facts or stories? How to use social media for cervical cancer prevention: A multi-method study of the effects of sender type and content type on increased message sharing

2019 ◽  
Vol 126 ◽  
pp. 105751 ◽  
Author(s):  
Jingwen Zhang ◽  
Gem Le ◽  
David Larochelle ◽  
Rena Pasick ◽  
George F. Sawaya ◽  
...  
Keyword(s):  
Cervical Cancer ◽  
Social Media ◽  
Cancer Prevention ◽  
Cervical Cancer Prevention ◽  
Content Type

scholarly journals New Approaches on Cervical Cancer Prevention Campaign For the Young Women

2018 ◽  
Vol 4 (Supplement 2) ◽  
pp. 146s-146s ◽  
Author(s):  
I.-G. Ma ◽  
C.-A. Wang ◽  
C.-H. Chen
Keyword(s):  
Cervical Cancer ◽  
Social Media ◽  
Cancer Prevention ◽  
Young Women ◽  
Web Site ◽  
New Technology ◽  
Hpv Vaccination ◽  
Cervical Cancer Prevention ◽  
Innovative Technology ◽  
Papanicolaou Test

Background and context: Approximate 4000 new cases of cervical cancer, including carcinoma in situ, are found in Taiwan each year. More than 20% of that are in precancerous status, the age ranges from 20 to 34, equivalent to 1 out of 5 cases is young women. To deliver the message to young women to advocate cervical cancer prevention through vaccination + Papanicolaou test screening, new promotional approaches have been executed with innovative technology. Aim: 1. To elevate the understanding of the risk of HPV infection to young women between age 20 to 34 with new technology approaches. 2. Raise the awareness of cervical cancer prevention among young women. 3. Drive young women to take active role on cervical cancer prevention, particularly on HPV vaccination. 4. Encourage young women to visit gynecology clinic (OB/GYN) willingly to have regular Papanicolaou test screening. Strategy/Tactics: 1. Use humorous video + social media to attract the attention of young women, by male celebrities to remind female about HPV vaccination, and encourage them to prevent the disease with peers. 2. Invite key opinion leader (KOL) and social media influencers to resolve the passiveness, by celebrities + KOL to call on people to take action. 3. Use innovative technology/social media channels to spread and extend the meaning of this campaign. 4. Use location based service (LBS) provided by mobile service companies + GPS service to encourage young women to visit nearby OB/GYN. Program/Policy process: 1. Video of HPV and cervical cancer reminder from male KOL celebrity; in addition, HPV awareness ambassadors encourage young women to participate “vaccination + Pap smear screening”. 2. Resolve passive action by celebrities + KOL calling people to take part on the cervical cancer prevention, by sharing cervical cancer prevention messages on Facebook to influence fans to carry out the event spontaneously. 3. To encourage young women to visit nearby OB/GYN by LBS mobile text message service, and search for the nearby OB/GYN with GPS system on the map of the campaign Web site. Outcomes: The significant views from social media events: promotional video, Facebook activity, and mental quiz game have totally reached 4,889,276 views, from August 11 to November 1, 2017, the completion of promotion. Moreover, the page view of the campaign Web site had reached nearly 125,000 views and accessed 45,000 new target audience. LBS messages were read by 52,464 women, 8114 of them visited OB/GYN, which means 15.5% of young women were successfully encouraged to visit OB/GYN. What was learned: By using new technology and social media approaches to promote cervical cancer prevention to young women, we found that KOLs played significant role on influencing our target audience. By utilizing a variety of channels to communicate with the young women in new technology approaches will be the mainstream of promotion.

scholarly journals Social Media as a Tool to Promote Health Awareness: Results from an Online Cervical Cancer Prevention Study

2018 ◽  
Vol 34 (4) ◽  
pp. 819-822 ◽  
Author(s):  
Helena C. Lyson ◽  
Gem M. Le ◽  
Jingwen Zhang ◽  
Natalie Rivadeneira ◽  
Courtney Lyles ◽  
...  
Keyword(s):  
Cervical Cancer ◽  
Social Media ◽  
Cancer Prevention ◽  
Cervical Cancer Prevention ◽  
Health Awareness ◽  
Prevention Study

An IMB model testing via endorser types and advertising appeals on young people's attitude towards cervical cancer prevention advertisement in Hong Kong

2017 ◽  
Vol 18 (1) ◽  
pp. 1-18 ◽  
Author(s):  
Maggie S.K. Fung
Keyword(s):  
Cervical Cancer ◽  
Hong Kong ◽  
Young People ◽  
Cancer Prevention ◽  
Cervical Cancer Prevention ◽  
Motivation To Learn ◽  
Imb Model ◽  
Content Type ◽  
Advertising Appeals ◽  
Health Consciousness

Purpose The purpose of this paper is to test eight hypotheses to understand the relationship between information (Cervical Cancer Prevention (CCP) advertisements via endorser types and advertising appeals), motivation (attitude and effectiveness towards advertisements, audiences’ reported self-health consciousness, motivation to learn more information) and behaviour intentions (accept and intent to receive CCP vaccination) using the information-motivation-behavioural skills (IMB) model. Design/methodology/approach An experimental study was conducted using a sample of 668 young people aged 18-25 in Hong Kong. Participants were asked to respond to questions relating to self-health consciousness, motivation to learn more information, attitudes and effectiveness towards the assigned print advertisements randomly drawn from a set of eight (4 × 2 full-factorial) experimental designs and behavioural intentions. Findings Results revealed that celebrity endorsers had the most effective CCP ad appeal among young consumers regardless of advertising appeal in Hong Kong. The findings suggested that highly self-health conscious young people are motivated to learn more information about CCP and have a more positive attitude and effectiveness towards the CCP advertisement. Furthermore, effective advertisement predicts higher motivation and behavioural intention, whereas higher “self-health consciousness” and “motivation to learn more information” predicts more positive advertisement attitude. Originality/value By investigating young consumers’ attitude and effectiveness towards CCP advertisements, this paper aimed to expand the knowledge of previous studies and contribute to advertising theory by focusing on CCP aspects in Hong Kong context.

The Influence of Health Literacy on Knowledge of Cervical Cancer Prevention and Screening Practices among Female Undergraduates at a University in Southwest Nigeria

2020 ◽  
Vol 22 (1) ◽  
Author(s):  
Sunday Joseph Ayamolowo ◽  
Lydia Feyisayo Akinrinde ◽  
Monisola Omoyeni Oginni ◽  
Love Bukola Ayamolowo
Keyword(s):  
Cervical Cancer ◽  
Health Literacy ◽  
Cancer Screening ◽  
Cancer Prevention ◽  
Cervical Cancer Screening ◽  
Low Income ◽  
Cervical Cancer Prevention ◽  
Screening Practices ◽  
Cancer Prevention And Screening ◽  
Southwest Nigeria

The global incidence of cancer is rising, and low-income and lower-middle-income countries have the worst figures. However, knowledge of cervical cancer prevention and cervical cancer screening practices remains poor in these regions. This study assessed the concept of health literacy as a potential determinant of knowledge of cervical cancer prevention and screening practices among female undergraduates. A descriptive cross-sectional study was conducted among 385 female undergraduates at a university in southwest Nigeria. A validated questionnaire composed of subscales on nine components of health literacy, knowledge of cervical cancer prevention, and cervical cancer screening practices was used for data collection. The majority of the respondents obtained a high score on most of the components of health literacy and 66% had good knowledge of cervical cancer prevention. Only 11% demonstrated good practices of Pap smear testing. Of all the components of health literacy, “feeling understood and supported by healthcare providers” (OR = 0.075; 95% CI [0.036–0.115]; p = 0.015) and “understanding health information well enough to know what to do” (OR = 0.055; 95% CI [0.006–0.104]; p = 0.029) were significantly associated with knowledge of cervical cancer prevention. Out of the major challenges related to cervical cancer screening among undergraduates, the feeling of being at risk (OR = 4.71; p < 0.05) and uncomfortable experiences from past screening (OR = 0.12; p < 0.05) were significantly associated with going for cervical cancer screening. The study concluded that levels of health literacy influenced knowledge of cervical cancer prevention among female undergraduates, but it did not affect their engagement in cervical cancer screening practices.

Human Papillomavirus Selected Properties and Related Cervical Cancer Prevention Issues

2020 ◽  
Vol 26 (18) ◽  
pp. 2073-2086
Author(s):  
Saule Balmagambetova ◽  
Andrea Tinelli ◽  
Ospan A. Mynbaev ◽  
Arip Koyshybaev ◽  
Olzhas Urazayev ◽  
...  
Keyword(s):  
Cervical Cancer ◽  
Human Papillomavirus ◽  
Cancer Prevention ◽  
Screening Program ◽  
Hpv Infection ◽  
Cervical Cancer Prevention ◽  
Point Of View ◽  
Prevention Strategies ◽  
Middle Income ◽  
Screening Programs

High-risk human papillomavirus strains are widely known to be the causative agents responsible for cervical cancer development. Aggregated damage caused by papillomaviruses solely is estimated in at least 5% of all malignancies of the human body and 16% in cancers that affect the female genital area. Enhanced understanding of the complex issue on how the high extent of carcinogenicity is eventually formed due to the infection by the Papoviridae family would contribute to enhancing current prevention strategies not only towards cervical cancer, but also other HPV associated cancers. This review article is aimed at presenting the key points in two directions: the current cervical cancer prevention and related aspects of HPV behavior. Virtually all applied technologies related to HPV diagnostics and screening programs, such as HPV tests, colposcopy-based tests (VIA/VILI), conventional and liquid-based cytology, currently available are presented. Issues of availability, advantages, and drawbacks of the screening programs, as well as vaccination strategies, are also reviewed in the article based on the analyzed sources. The current point of view regarding HPV is discussed with emphasis on the most problematic aspect of the HPV family concerning the observed increasing number of highly carcinogenic types. Present trends in HPV infection diagnostics throughout the human fluids and tissues are also reported, including the latest novelties in this field, such as HPV assay/self-sample device combinations. Besides, a brief outline of the related prevention issues in Kazakhstan, the leading country of Central Asia, is presented. Kazakhstan, as one of the post-soviet middle-income countries, may serve as an example of the current situation in those terrains, concerning the implementation of globally accepted cervical cancer prevention strategies. Along with positive achievements, such as the development of a nationwide screening program, a range of drawbacks is also analyzed and discussed.

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