Exploring the effect of retail sector and firm characteristics on retail price promotion strategy

2003 ◽  
Vol 79 (1) ◽  
pp. 37-52 ◽  
Author(s):  
Glenn B Voss ◽  
Kathleen Seiders
Keyword(s):  
Retail Price ◽  
Retail Sector ◽  
Price Promotion ◽  
Firm Characteristics ◽  
Promotion Strategy

scholarly journals Pricing and promotion: A literature review

2021 ◽  
Vol 9 (3) ◽  
pp. 59-65
Author(s):  
Sara Aguilar-Barrientos ◽  
Juliana Villegas-Gomez ◽  
Alejandro Arias-Salazar
Keyword(s):  
Systematic Review ◽  
Literature Review ◽  
External Factors ◽  
Loyalty Programs ◽  
Price Promotion ◽  
Review Of The Literature ◽  
Academic Journals ◽  
Promotion Strategy ◽  
Endogenous Factors ◽  
Promotion Strategies

This article intends to carry out a systematic review of the literature on pricing and promotion, as variables that impact profitability in organizations. To achieve this purpose, a systematic review was performed upon the most relevant academic journals (according to Scimago and Country Rank), for the period between 2018 and 2020. The article puts into evidence the correlation between pricing and promotion, as well as the different price-promotion tactics employed by organizations (including coupons, free samples, loyalty programs, discounts and cross selling, among other practices). An array of external factors was also found that affected pricing and promotion performance, making the study more complex. Therefore, despite the correlation existing between the variables at issue, it can be concluded that the success of a price-promotion strategy does not depend exclusively upon itself, but that the results of a monetary discount can be affected by multiple environmental phenomena. Finally, the text concludes with a presentation of certain endogenous factors that can impact the results of price-promotion strategies.

FDI in Retail: A Theoretical Analysis

2018 ◽  
Vol 6 (1-2) ◽  
pp. 14-23
Author(s):  
Debasmita Basu ◽  
Abhirup Sarkar
Keyword(s):  
Theoretical Model ◽  
Theoretical Analysis ◽  
Wholesale Price ◽  
Retail Price ◽  
Retail Sector ◽  
Wholesale Trade ◽  
Retail Markets ◽  
Jel Classifications

In this article, we build a theoretical model of retail and wholesale trade to analyse the effects of the entry of multinationals in wholesale and retail markets on the size of the domestic retail sector and prices. We show that the domestic retailing sector will expand, the retail price will fall and the wholesale price will go up, if and only if the retailing cost of the MNCs is greater than the retailing cost of the domestic retailers. JEL Classifications: F13, F61, F63

scholarly journals An agent-based simulation for a trade-off between frequency and depth in retail price promotion strategy

2021 ◽  
Vol 16 (1) ◽  
pp. 1-12
Author(s):  
Adji Candra Kurniawan ◽  
Niniet I. Arvitrida
Keyword(s):  
Pricing Strategy ◽  
Price Promotion ◽  
Agent Based Simulation ◽  
Promotion Strategy ◽  
Agent Based ◽  
Retail Pricing ◽  
Pricing Decisions ◽  
Customer Preferences ◽  
Pricing Decision ◽  
Functional Product

Abstract A good pricing strategy helps retailers generate profits, increase sales, and set a strategic position in the market. However, the interactions between retailers and customers add complexity to retailer pricing decisions. This study aims to model retail pricing complexity and analyse retail pricing strategies using an agent-based simulation approach. Two types of agents are modelled: customers and retailers. Customer buying decisions are influenced by several customer preferences factors, while product prices are set according to the retailer’s promotion strategy. The promotion is applied based on the frequency and depth of the price cut. A functional product market is considered in this simulation, representing daily necessities that are purchased regularly, such as foodstuffs and toiletries. The results show that the limited rationality and interactions of each agent drive the unique behaviour of the system, and that each pricing strategy has a different impact on retailer profit and market share. This study provides insights into pricing decision strategies related to price promotion.

scholarly journals INTELIJENSI PEMASARAN DALAM UPAYA MEMPERTAHANKAN KEUNGGULAN KOMPETITIF

IQTISHODUNA ◽  
2016 ◽  
Vol 9 (2) ◽  
pp. 144-151
Author(s):  
Miftahus Syukron ◽  
Slamet Slamet
Keyword(s):  
Information Processing ◽  
Competitive Advantage ◽  
Customer Value ◽  
Price Promotion ◽  
Promotion Strategy ◽  
Value Analysis ◽  
Intelligence System ◽  
Customer Value Analysis ◽  
Marketing Intelligence ◽  
A Company

ne" Marketing intelligence is very important for a company to maintain its competitive advantage inorder to face industrial competition. So, if it is done optimally, the information about competitors data can thenbe achieved and the company can make a decision related to the information. In reality great scale company,which is the object of the research, implement marketing inteligence based on intelligence activities, sources,and factors. Therefore, the company has to adopt the marketing intelligence system to face existing industrialcompetition and be able to apply it as the procedure. The result shows that: 1) The marketing intelligenceemployed by great scale companies uses competitive advantage planning and customer value analysis inobserving its competitor. 2) The marketing intelligence source employed by great scale companies uses twosources, company environment (internal) and outside environment of the company (external). 3) Marketingintelligence factor employed by great scale companies uses 3 factors. First, the observation of 6 main competitordata including competitor’s products, price, promotion, strategy, sale, and other data.Second, competitiveadvantage factor emphasizing on information processing related to competitor’s innovation such as productquality. Third, the salesman factor who employs person in the company to do marketing intelligence in whichthe company ability is very important in these factors application.

scholarly journals Factors Influencing Demand for a Producer-Owned Beef Retail Outlet

2004 ◽  
Vol 36 (1) ◽  
pp. 97-111 ◽  
Author(s):  
Jayson L. Lusk ◽  
Edgar Cevallos
Keyword(s):  
Retail Price ◽  
Grocery Store ◽  
Grocery Stores ◽  
Retail Sector ◽  
Retail Outlet ◽  
Factors Influencing ◽  
Affluent Area ◽  
Potential Success ◽  
Simulation Results ◽  
Price Spread

As the farm-to-retail price spread continues to grow, some cattle producers are beginning to consider integrating into the retail sector. Such a venture would require large investments in capital with uncertain return. This study seeks to determine the potential success of a stand-alone retail outlet selling “all natural” beef in an affluent area of Jackson, MS. Using choice-based conjoint analysis, demand for the new retail outlet is modeled as a function of the beef price at the store, distance of the store from consumers' homes, distance of the store from consumers' typical grocery store, and price of beef at substitute grocery stores. Simulation results suggest the proposed outlet could be a profitable venture, depending upon location and beef price.

scholarly journals IMPACT OF PRICE PROMOTION ON BRAND EQUITY MODEL: A STUDY OF ONLINE RETAIL STORE BRANDS

2020 ◽  
Vol 11 (10) ◽  
pp. 124-142
Keyword(s):  
Brand Equity ◽  
Price Promotion ◽  
Moderating Effects ◽  
Promotion Strategy ◽  
Online Retail ◽  
Mediating Role ◽  
Brand Association ◽  
Online Stores ◽  
Equity Model ◽  
The Relationship

The study evaluates the effect of Price Promotion strategy (PPs), extensively used by online stores to promote sales and improve market share, on Brand Equity (BE) elements of these stores. The study focuses on the mediating role played by the two prominent elements of BE, perceived quality (PQ) and brand awareness(BA) informing the relationship between the PPs on brand association (BAsso) and brand loyalty (BL) in case of online stores (Amazon, Flip Kart, Snap Deal). The data for the study was collected from the students of graduate and postgraduate programs at Gwalior, Madhya Pradesh (India) selected on the basis of the random sampling method. The causal relationships between PPs and the elements of BE along with moderating effects of PQ and BA on the relationships of PPs on BAsso. and BL was evaluated using SEM methodology. PPS contribute positively to all the four elements of BE (PQ, BA, BAsso. and BL). The study has thus, made a significant contribution to the existing literature that unlike physical stores, in case of online stores, PPs contribute to improving all the elements of BE instead of having an adverse effect. The study has made another very important contribution to the existing literature in evaluating the mediating role played by PQ and BA. The results indicate that PQ fully mediates the relationships of PPs with BAsso. and BL. Similarly, BA fully mediates the relationships of PPs with BAsso. and BL.

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