scholarly journals Pricing and promotion: A literature review

2021 ◽  
Vol 9 (3) ◽  
pp. 59-65
Author(s):  
Sara Aguilar-Barrientos ◽  
Juliana Villegas-Gomez ◽  
Alejandro Arias-Salazar

This article intends to carry out a systematic review of the literature on pricing and promotion, as variables that impact profitability in organizations. To achieve this purpose, a systematic review was performed upon the most relevant academic journals (according to Scimago and Country Rank), for the period between 2018 and 2020. The article puts into evidence the correlation between pricing and promotion, as well as the different price-promotion tactics employed by organizations (including coupons, free samples, loyalty programs, discounts and cross selling, among other practices). An array of external factors was also found that affected pricing and promotion performance, making the study more complex. Therefore, despite the correlation existing between the variables at issue, it can be concluded that the success of a price-promotion strategy does not depend exclusively upon itself, but that the results of a monetary discount can be affected by multiple environmental phenomena. Finally, the text concludes with a presentation of certain endogenous factors that can impact the results of price-promotion strategies.

2020 ◽  
pp. 1069031X2097318
Author(s):  
Hao Liu ◽  
Klaus Schoefer ◽  
Fernando Fastoso ◽  
Efstathia Tzemou

Extensive research has investigated how perceived brand globalness (PBG) and perceived brand localness (PBL) affect brand preference since Steenkamp, Batra, and Alden’s (2003) landmark article. In this systematic literature review, we organize and synthesize the literature on PBG and PBL by analyzing 95 articles published in the past 17 years. We identify similarities, inconsistencies, and omissions in the literature by investigating different conceptualizations of PBG and PBL, boundary conditions of PBG and PBL effects on brand preference, psychological mechanisms through which PBG and PBL affect brand preference, the theoretical foundations underlying PBG and PBL research, and methodological approaches used in the literature. The study outlines avenues for further research based on prior research and current global trends, such as hybridization/glocalization marketing strategies, antiglobalization trends, and digitalization.


2018 ◽  
Vol 7 (4.15) ◽  
pp. 80
Author(s):  
Asma Salsabila Muhmad Rusli ◽  
Farida Ridzuan ◽  
Zulkifly Mohd Zaki ◽  
M Norazizi Sham Mohd Sayuti ◽  
Rosalina Abdul Salam

The Holy Quran ontology models are gaining popularity among researchers due to people’s demands in understanding this divine book. Due to this, there are many studies and research have been conducted in this area to facilitate people’s understanding of the Quran. The Quran knowledge is represented conforming to an ontology within a system framework. This also includes various concepts that are interrelated with the others. From the literature, however, the existing Quranic ontology models do not cover all concepts in the Quran, which limit them to domains such as place nouns, themes, pronouns, antonyms and Islamic knowledge in the Quran. Thus, this research aims to identify relevant research works from various electronic data sources using systematic literature review (SLR) method to provide a comprehensive review of this area. This paper presents a systematic review of the literature related to the existing ontology models, where it leads to disseminating the correct knowledge of the Quran using semantic technologies.  


2018 ◽  
Vol 7 (3) ◽  
pp. 217-229 ◽  
Author(s):  
Sarah Seleznyov

Purpose The purpose of this paper is to explore the popularity of Japanese lesson study (JLS) beyond Japan and the challenges this translation might pose. It notes that there is not a universally accepted definition of lesson study (LS) and seeks to identify the “critical components” of JLS through a review of the literature. It then uses a systematic literature review of recent studies of the implementation of LS with in-service teachers beyond Japan to analyse the models of LS used against these seven critical components in order to explore the degree of fidelity to the Japanese model. Design/methodology/approach A broad review of the literature on JLS available in the English language identifies seven “critical components”. A systematic literature review of 200 recent English language studies of the implementation of LS with in-service teachers beyond Japan is then carried out. Articles published between 2005 and 2015 are explored, including peer reviewed articles, scientific journals, book chapters and PhD dissertations. This systematic review enables an analysis of the models of LS used in studies from beyond Japan against the “seven critical components” of JLS. Findings The analysis shows that there is not an internationally shared understanding of Japanese lesson study (JLS) and that many of the missing components are those which distinguish LS as a research process, not simply a collaborative professional development approach. It also reveals that UK LS models seem particularly far from the Japanese model in those critical components which connect teachers’ knowledge and understanding within groups, to knowledge and understanding that exists beyond it. The study discusses whether these differences could be attributed to structural or cultural differences between Japan and other nations. Research limitations/implications The search for descriptions of the JLS is limited to articles available in the English language, which, therefore, represent a quite limited body of authority on the “critical components” of LS. The systematic review is similarly limited to English language articles, and there is a clear bias towards the USA, with the Far East and the UK making up the majority of the remaining studies. The study suggests that future research on LS beyond Japan should consider teachers’ attitudes towards the research elements of the process as well as their skills and confidence in carrying out research into practice. Practical implications The study strikes a note of caution for schools wishing to implement JLS as an approach to teacher professional development in the UK and beyond. Japan’s systemic approach has embedded LS experience and expertise into the education system, meaning a uniform approach to LS is much more likely. In addition, other systemic challenges may arise, for example, UK professional development time and resources is not designed with JLS in mind and may therefore require a significant reworking. Originality/value Whilst several systematic reviews of LS have explored its growth, geographical spread, impact and key features, this study provides a different perspective. It analyses whether and to what degree the “lesson study” models these studies describe align with the literature on JLS, and the implications of this for researchers and practitioners.


2017 ◽  
Vol 32 (4) ◽  
pp. 227-234 ◽  
Author(s):  
Marianna E Kapsetaki ◽  
Charlie Easmon

PURPOSE: Previous literature on dancers and athletes has shown a large impact of eating disorders (EDs) on these individuals, but there is limited research on EDs affecting non-dance performing artists (i.e., musicians, actors, etc.). This systematic review aimed to identify and evaluate the literature on EDs in non-dance performing artists. METHODS: A systematic review of the literature was performed on 24 databases, using search terms related to EDs and non-dance performing artists. All results from the databases were systematically screened for inclusion and exclusion criteria. RESULTS: The initial search returned 86,383 total articles, which after screening and removal of duplicates and irrelevant papers yielded 129 results. After screening the 129 full-text results for eligibility, 10 studies met criteria for inclusion: 6 papers addressed EDs in musicians, and 4 papers addressed EDs in theatre performers. Most studies used questionnaires and body mass index (BMI) as diagnostic tools for EDs. Most were small-scale studies and participants were mostly students. Because of the studies’ heterogeneity and varying quality, the results obtained were often contradictory and questionable. CONCLUSIONS: Although there has been a lot of literature in dancers, we found relatively few studies associating EDs with other performing artists, and most were inconsistent in their information.


2017 ◽  
Vol 4 (4) ◽  
pp. 255-262
Author(s):  
Ryan Rhome ◽  
Isabelle M Germano ◽  
Ren-Dih Sheu ◽  
Sheryl Green

Abstract Background Growth hormone (GH)-secreting pituitary adenomas represent an uncommon subset of pituitary neoplasms. Stereotactic radiosurgery (SRS) and fractionated stereotactic radiotherapy (FSRT) have been used as primary or adjuvant treatment. The purpose of this study is to report the long-term tumor control and toxicity from our institution and to perform a systematic literature review of acromegaly patients treated with FSRT. Methods We retrospectively reviewed all patients treated with FSRT (median dose 50.4 Gray [Gy], range 50.4–54 Gy) between 2005 and 2012 who had: 1) GH-secreting adenoma with persistently elevated insulin growth factor-1 (IGF-1) despite medical therapy and 2) clinical follow up >3 years after FSRT. Patients were treated with modern FSRT planning techniques. Biochemical control was defined as IGF-1 normalization. Systematic review of the literature was performed for FSRT in acromegaly. Results With a median follow-up of 80 months, radiographic control was achieved in all 11 patients and overall survival was 100%. Long-term biochemical control was achieved in 10 patients (90.9%) with either FSRT alone (36.4%) or FSRT with continued medical management (45.5%). No patient experienced new hypopituitarism, cranial nerve dysfunctions, or visual deficits. Our systematic review found published rates of biochemical control and hypopituitarism vary, with uniformly good radiographic control and low incidence of visual changes. Conclusions Adjuvant FSRT offered effective long-term biochemical control and radiographic control, and there was a lower rate of complications in this current series. Review of the literature shows variations in published rates of biochemical control after FSRT for acromegaly, but low incidence of serious toxicities.


2008 ◽  
Vol 32 (3) ◽  
pp. 221-230 ◽  
Author(s):  
Kristin Huber ◽  
Lokesh Suri ◽  
Parul Taneja

Eruption disturbances can be broadly classified as disturbances related to time and disturbances related to position. Time related disturbances include premature eruption, delayed eruption or impactions. A common feature of these is a significant deviation in eruption time within the established norms for a particular age,sex, race or ethnicity. Although root development represents the fundamental biologic parameter for tooth eruption, chronological age at presentation is used as the first criteria in the establishment of the diagnosis of prematurity or a delay in eruption. Eruption disturbances related to position include ectopic eruption and transpositions. Positional deviations too can cause a delay in eruption time, however, more commonly the involved tooth erupts within the expected time frame with an abnormality in position. The focus of this paper is to present a systematic review of the literature including classification, etiology and treatment modalities available for eruption disturbances of the maxillary incisors.


2014 ◽  
Vol 7 (1) ◽  
pp. 17-26 ◽  
Author(s):  
Rüdiger Zimmerer ◽  
Katrin Schattmann ◽  
Harald Essig ◽  
Philipp Jehn ◽  
Marc Metzger ◽  
...  

Decreasing visual acuity secondary to orbital trauma may be caused by sudden space-occupying or expanding intraorbital lesions, including retrobulbar hemorrhage (RBH), herniation, or swelling. RBH must be diagnosed and treated immediately. This article addresses the efficacy of transcutaneous transseptal orbital decompression in a combination with a systematic review of the literature for a comparison of this method with existing treatment options. For this study the department's database was retrospectively screened for patients with acute RBH who were treated between 2009 and 2011 using the authors’ approach. Patients presenting with RBH were classified into RBH classes I to III according to three different clinical and radiological manifestations of acute RBH. The efficacy of transcutaneous transseptal orbital decompression was assessed by postoperative visual acuities. The literature review was performed by using the MEDLINE database. The time period for the study was between 2009 and 2011 during which 10 patients were diagnosed with suspected RBH and 9 were treated with the authors’ technique. Visual acuities were reconstituted or maintained in almost 86% of patients who were diagnosed and treated according to the authors approach and who survived initial trauma. It was concluded that transcutaneous transseptal orbital decompression provides an efficient and rapid approach for treating patients with acute RBH. By distinguishing three different manifestations of acute RBH, the authors present a diagnostic tool that may facilitate classification of RBH and determination of treatment options.


2015 ◽  
Vol 7 (1) ◽  
pp. 18-25 ◽  
Author(s):  
Phil Milburn-McNulty ◽  
Andrew J. Larner

We report a patient presenting with episodes of transient amnesia, some with features suggestive of transient global amnesia (TGA), and some more reminiscent of transient epileptic amnesia. Investigation with neuroimaging revealed an intrinsic lesion in the right amygdala, with features suggestive of low-grade neoplasia. We undertook a systematic review of the literature on TGA and brain tumour. Fewer than 20 cases were identified, some of which did not conform to the clinical diagnostic criteria for TGA. Hence, the concurrence of brain tumour and TGA is very rare and of doubtful aetiological relevance. In some brain tumour-associated cases, epilepsy may be masquerading as TGA.


2019 ◽  
Author(s):  
Eduardo Silva ◽  
Paulo Gabriel

This paper reports a systematic review of the literature about genetic algorithms applied to the multiprocessor task scheduling problem. After defining a protocol with the main rules of this review, the research was performed considering journal papers published between 1990 and 2018. At the end of this process, 37 works were recovered and analyzed. By performing a meta-analysis, a variety of information was extracted and summarized, including impact factor, Eigenfactor score, scenarios considered, optimization metrics, volume of citations, and others.


2003 ◽  
Vol 5 (2) ◽  
pp. 79-86 ◽  
Author(s):  
Pamela D. Hill ◽  
Robert T. Chatterton ◽  
Jean C. Aldag

Although stress research is a popular topic of study, little is known about the neuroendocrine responses to a stressor in lactating and nonlactating humans. The purpose of this systematic review of the literature was to examine the neuroendocrine responses, specifically the glucocorticoids and catecholamines, in lactating and nonlactating animals and humans to an acute stressor. A brief overview of the physiological stress response in the human is included. Animal studies strongly suggest that lactation is associated with major changes in neuroendocrine responses to a variety of acute stressors. Neuroendocrine responses in humans to stressors are less clear due to the limited research. Future research is needed involving these responses in humans generally, as well as specifically in the patterns of neuroendocrine responses to chronic stressors in lactating and nonlactating women.


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