China’s agenda building and image polishing in the US: assessing an international public relations campaign

2003 ◽  
Vol 29 (1) ◽  
pp. 13-28 ◽  
Author(s):  
Juyan Zhang ◽  
Glen T Cameron
Keyword(s):  
Public Relations ◽  
Agenda Building ◽  
International Public Relations ◽  
The Us ◽  
Public Relations Campaign

Zimbabwe economic crisis may escalate further

2019 ◽  
Keyword(s):  
At Risk ◽  
Public Relations ◽  
Economic Crisis ◽  
Foreign Currency ◽  
Fiscal Deficit ◽  
Content Type ◽  
International Public Relations ◽  
The Us ◽  
Funding Programme ◽  
Us Dollar

Significance Since the abandonment of the multi-currency regime in June, the new Zimbabwe dollar has lost almost 60% of its value relative to the US dollar. The parallel market for foreign currency has re-emerged, forcing the authorities to adopt increasingly draconian measures to enforce the use of the new currency. Meanwhile, more than half of Zimbabweans are at risk of being food insecure. Impacts Despite hiring several international public relations firms, Harare will continue to suffer reputationally amid a renewed crackdown. As the authorities attempt to support the Zimbabwe dollar and re-balance the fiscal deficit, further austerity measures are likely. While Harare hopes austerity measures will help regain IMF confidence, a new funding programme in early 2020 is now unlikely.

Alar and apples: newspapers, risk and media responsibility

1996 ◽  
Vol 5 (1) ◽  
pp. 1-20 ◽  
Author(s):  
Sharon M. Friedman ◽  
Kara Villamil ◽  
Robyn A. Suriano ◽  
Brenda P. Egolf
Keyword(s):  
Public Relations ◽  
Health Risk ◽  
Environmental Protection Agency ◽  
Media Coverage ◽  
American People ◽  
Apple Industry ◽  
The Us ◽  
News Event ◽  
Public Relations Campaign ◽  
Media Responsibility

During 1989, a major environmental and health risk issue, the spraying of Alar on apples, created a furor among the American people. After hearing charges from the Natural Resources Defense Council (NRDC) that eating Alar-laden apples significantly increased a child's risk of developing cancer, numbers of school districts dropped apples from their menus and parents poured apple juice down the drains. Apple sales plummeted. The NRDC's charges, which were disseminated by a well-planned and effective public relations campaign, brought counter-charges from the US Environmental Protection Agency, which accused the NRDC of basing its study on poor data, among other things. The core of the dispute was in the risk figures and risk interpretations being used by each organization. This study reviewed coverage in 13 newspapers during 1989 of the Alar issue. It found good and bad aspects, but little to support the degree of criticism applied by many people to media coverage of Alar. The 13 newspapers produced a total of 297 articles during the year and were not sensational in their approach. Many played the story in the prime news sections, alerting people to possible problems as suggested in most interpretations of media responsibility. Many articles also included a large number of sources and gave the apple industry a prominent voice. More problematic was their treatment of the Alar story as a hard news event, with short, superficial articles that lacked detailed analysis of the central part of the controversy—the risk issues. Four newspapers from apple-growing regions provided generally better coverage of the issue than did those from non-apple regions. The Alar issue has become a major landmark in media coverage of risk. The coverage had great economic and other repercussions that still continue. These newspapers would have been more responsible had they made health risk information more central in their coverage. Instead, reporters covered the conflict itself instead of the science behind the conflict. The study suggests a new model of risk reporting to better serve readers and viewers.

FDA’s reduced exposure marketing order for IQOS: why it is not a reliable global model

2021 ◽  
pp. tobaccocontrol-2020-056316
Author(s):  
Lauren Kass Lempert ◽  
Stella Bialous ◽  
Stanton Glantz
Keyword(s):  
Public Relations ◽  
Tobacco Control ◽  
Scientific Evidence ◽  
Tobacco Product ◽  
Tobacco Products ◽  
Sales And Marketing ◽  
Philip Morris ◽  
The Us ◽  
The Usa ◽  
The Difference

The US Food and Drug Administration (FDA) issued orders in July 2020 authorising Philip Morris Products S.A. to market its heated tobacco product (HTP) IQOS inside the USA with claims that it reduces exposure to some dangerous substances. FDA’s ‘reduced-exposure’ orders explicitly prohibit the marketing of IQOS with claims that IQOS will reduce harm or the risk of tobacco-related diseases. Under US law, FDA’s IQOS orders are problematic because FDA disregarded valid scientific evidence that IQOS increases exposure to other dangerous toxins and that Philip Morris Products S.A. failed to demonstrate that consumers understand the difference between reduced-exposure and reduced-harm claims. Unfortunately, both ‘reduced-exposure’ and ‘reduced-harm’ are classified as ‘modified risk tobacco products’ under US law. Exploiting this confusion, Philip Morris International used the FDA decision as the basis for marketing and public relations campaigns outside the USA to press governments to reverse policies that ban or regulate the sales and marketing of HTPs, including IQOS. Parties to the WHO Framework Convention on Tobacco Control should reject tobacco companies’ unsubstantiated explicit or implied claims of reduced harm associated with HTPs and resist Philip Morris International’s and other companies’ calls to relax HTP regulations based on the FDA’s actions. Instead, parties should adopt policies aligned with the Framework Convention on Tobacco Control when dealing with HTPs and other novel tobacco products.

Kerntechnik als Sicherheitsversprechen

2021 ◽  
Vol 29 (84) ◽  
pp. 99-112
Author(s):  
Sascha Brünig
Keyword(s):  
Public Relations ◽  
Nuclear Power ◽  
Nuclear Industry ◽  
Industrial Society ◽  
Electricity Production ◽  
Nuclear Technology ◽  
Reactor Accident ◽  
The West ◽  
The Face ◽  
Public Relations Campaign

Abstract In the mid-1970s, the dangers associated with nuclear power moved to the center of risk debates in Germany. Following the reactor accident at Three Mile Island (1979) and the Chernobyl disaster (1986), the West German nuclear industry’s business prospects severely deteriorated. How did the nuclear industry perceive and confront the challenge of nuclear skepticism? And how did this emerging challenge alter the perceived future of nuclear technology in the Federal Republic and beyond? The article argues that the nuclear industry did not passively accept the »depletion of utopian energies« (J. Habermas) to which the peaceful use of the atom was subjected. Instead, the industry worked to create new (utopian) prospects for nuclear power. The industry’s public relations campaign positioned nuclear power in two interrelated fields of insecurity: the decline of industrial society and environmental crises. Both threats, ran the argument put forth by nuclear proponents, could only be combatted by relying on nuclear power for electricity production. In this way, nuclear power was translated into a comprehensive promise of security that was intended to salvage the future of nuclear power as well as that of its investors in the face of growing anti-nuclear sentiment.

The Public Image of Eastern Orthodoxy

2020 ◽  
Author(s):  
Heather L. Bailey
Keyword(s):  
Public Relations ◽  
Public Image ◽  
Russian Orthodox ◽  
Crimean War ◽  
The West ◽  
Eastern Orthodoxy ◽  
Russian Orthodox Church ◽  
The Public ◽  
Vatican Council ◽  
Public Relations Campaign

Focusing on the period between the revolutions of 1848 to 1849 and the First Vatican Council (1869–1870), this book explores the circumstances under which westerners, concerned about the fate of the papacy, the Ottoman Empire, Poland, and Russian imperial power, began to conflate the Russian Orthodox Church with the state and to portray the Church as the political tool of despotic tsars. As the book demonstrates, in response to this reductionist view, Russian Orthodox publicists launched a public relations campaign in the West, especially in France, in the 1850s and 1860s. The linchpin of their campaign was the building of the impressive Saint Alexander Nevsky Church in Paris, consecrated in 1861. The book posits that, as the embodiment of the belief that Russia had a great historical purpose inextricably tied to Orthodoxy, the Paris church both reflected and contributed to the rise of religious nationalism in Russia that followed the Crimean War. At the same time, the confrontation with westerners' negative ideas about the Eastern Church fueled a reformist spirit in Russia while contributing to a better understanding of Eastern Orthodoxy in the West.

A Case Study of K-Water Public Relations Campaign in Korea

2014 ◽  
Vol 2 (1) ◽  
pp. 1-6
Author(s):  
Seung-jun Moon ◽  
Jong Dae Kim ◽  
Tae Woo Kim
Keyword(s):  
Public Relations ◽  
Public Relations Campaign
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