Peran Konsultan Public Relations dalam Aktivitas Media Relations Perusahaan Startup

Media relations penting bagi berbagai jenis perusahaan guna dapat memperoleh publisitas positif melalui media massa, utamanya bagi perusahaan yang baru merintis. Walau peran Public Relations merupakan aspek penting dalam pertumbuhan perusahaan yang baru merintis (startup), penelitian holistik tentang bagaimana startup dapat memanfaatkan Public Relations masih terbatas. Penelitian ini bertujuan untuk membahas secara lebih rinci tentang bagaimana konsultan Public Relations Kennedy, Voice Berliner (KVB) dapat berperan dalam aktivitas media relations sebuah startup properti-teknologi bernama Cove. Penelitian menggunakan metode kualitatif, dengan merujuk pada konsep ilmiah media relations yang meliputi pengelolaan relasi, pengembangan strategi, serta pengembangan jaringan. Data penelitian diperoleh melalui hasil observasi, wawancara, dan studi dokumen yang dianalisis secara deskriptif. Hasil penelitian menunjukkan bahwa konsultan Public Relations KVB berperan untuk melakukan follow-up rutin terhadap jurnalis dalam rangka mengelola relasi. Konsultan juga melakukan pengembangan strategi dengan menyusun pedoman komunikasi serta taktik berupa pemetaan media, siaran pers, konferensi pers, serta pemantauan media. Selain itu, konsultan juga turut memanfaatkan jaringan di organisasi usaha dan kehumasan internasional dalam menjalankan aktivitas media relations Cove. Media relations are essential for various companies to gain positive publicity through the mass media, especially for startups. Although the role of Public Relations is a crucial aspect amidst the growth of startups, holistic research on how startups can optimize the use of Public Relations remains limited. This study aims to discuss how Public Relations consultants from KVB (Kennedy, Voice Berliner) can manage the media relations activities of a property-technology startup called Cove. The research uses the qualitative method, referring to the three concepts of media relations; relationship management, strategy development, and network expansion. All data were obtained through observations, interviews, and document studies which were also descriptively analyzed. The study results indicate that the Public Relations consultants of KVB have a role in carrying out the routine follow-up of journalists to manage relations. The consultants also develop strategies by initiating communication guidelines and tactics. Moreover, consultants utilize KVB’s networks in business and international public relations organizations to implement Cove’s media relations activities.

National and ethnic minorities and the image of the state in international public relations: a comparative study of Lithuania and Estonia

The article analyses the current situation in Estonia and Lithuania in the context of the position of both states and their public relations strategy and image since 1991, as well as the role of national minorities in this process. The authors emphasize that even though Estonia and Lithuania tend to be treated as very similar state organisms, they chose different ways of building their legal and democratic structures. Despite many similarities between the two states, such as location, size, small population, common historical background and, above all, ethnic divisions, one should pay attention to successful attempts to strengthen the statehood of Estonia and Lithuania.

Cultural and global perspectives to relationship management in international public relations: The Sino-Chilean case study

There is still debate on whether a global public relations model may be applied in any cultural setting. This article contributes to this discussion by presenting empirical evidence about how Chilean export firms develop public relations strategies to Chinese audiences and the dual dimension – global and cultural – of their practice. Two main findings are discussed: on the one hand, Chilean companies have mostly developed a global approach to reach general audiences. On the other, the actual practice of relationship management – through their firm’s executives – is carried out by placing culture as critical for successful public relations efforts. Specifically, Chilean executives use guanxi as the main driver of their relationship management.

Public Diplomacy and Related Concepts from the Perspective of Lasswell’s Communication Model

The purpose of this article is to explore the differences between public diplomacy and similar concepts that relate to the country’s international image. Concepts such as public diplomacy, traditional diplomacy, foreign policy, international public relations, propaganda, national branding, etc., are often seen as synonymous. A mere observation of these concepts is provided in the literature review. These concepts are elaborated based on the communication actors’ perspective, the inter-communicating parties, the message providers, the message recipients, and the mode of communication, whereas identifying the differences and distinctions between them is realized according to the Lasswell communication formula. The conclusions show that this communication approach provides more potential to identify the differences between these concepts as compared to the current approaches, which view them from an interdisciplinary perspective.

The work of Bahraini woman in international public relations and diplomatic protocol sector: Opportunities & Challenges: عمل المرأة البحرينية في قطاع العلاقات العامة الدولية والمراسم الدبلوماسية: الفرص والتحديات

This research aims to achieve an analytical study on the experience of Bahraini women in the international public relations and protocol sector. The research raises several questions regarding the experience of Bahraini women in this field and the opportunities and challenges facing the work of Bahraini women. This study uses both qualitative and quantitative approaches in analyzing the experience of Bahraini women in the international public relations and protocol sector, an area that has not been addressed in previous research. This research aims to fill the gap in the Arab Gulf research by analyzing the experience of Bahraini women in the international public relations and protocol sector through distributing a questionnaire to a purposive sample consisting of 100 male and female workers in the departments of international public relations and protocol with a response rate of 53%. In addition, the researcher conducted open interviews with a purposeful sample of 12 female employees in senior and middle management positions in international public relations departments and ceremonies in government institutions in the Kingdom of Bahrain using the snowball sample. The research finds that 50% of the respondents indicated that there are no clear roles for women's work in the protocol sector in Bahrain, and 26% of respondents said that they do not know. Besides, 62.3% of respondents considered the importance of combining practical skills and academic qualifications when working in the protocol sector. Moreover, 25.5% of the respondents believe that Bahraini culture has an impact on the work of Bahraini women in the protocol sector, while 33.3% of the respondents believe that Bahraini culture has some impact on the work of Bahraini women in the protocol sector. While 79.2% of the respondents believe that there is no difference between women and men in the opportunities they have achieved in the international public relations and protocol sector, and 70.7% of the respondents believe that gender has not affected the challenges facing the workers in the protocol sector. Furthermore, the study found that Bahraini women have promising opportunities to develop their work in the international public relations and protocol sector because of the great support women receive from the Supreme Council for Women, led by Her Royal Highness Princess Sheikha Sabeeka bint Ibrahim Al Khalifa, the wife of the King of Bahrain, and the high percentage of women education and specialization in communication and media sciences. The study highlighted the major societal, institutional and personal challenges facing Bahraini women in the international public relations and protocol departments. The study recommends strengthening the role of institutions and media in promoting a new community culture that emphasizes the growing role of women in international public relations and ceremonies, in addition to encouraging and supporting research in this sector.

Zimbabwe economic crisis may escalate further

Significance Since the abandonment of the multi-currency regime in June, the new Zimbabwe dollar has lost almost 60% of its value relative to the US dollar. The parallel market for foreign currency has re-emerged, forcing the authorities to adopt increasingly draconian measures to enforce the use of the new currency. Meanwhile, more than half of Zimbabweans are at risk of being food insecure. Impacts Despite hiring several international public relations firms, Harare will continue to suffer reputationally amid a renewed crackdown. As the authorities attempt to support the Zimbabwe dollar and re-balance the fiscal deficit, further austerity measures are likely. While Harare hopes austerity measures will help regain IMF confidence, a new funding programme in early 2020 is now unlikely.

COMMUNICATION STRATEGY FOR TAX AMNESTY SOCIALIZATION

The Tax Amnesty Program in Indonesia has been successfully implemented by the Directorate General of Taxes. With the communication strategy made by the Directorate General of Taxation P2Humas Directorate of Taxes, the tax amnesty program was awarded the world level organized by the International Public Relations Association (IPRA), the Golden World Award for Excellent in Public Relations 2018 in the Public Sector. IPRA considered that this tax amnesty program has bern achieved and remarkable achievements from the time which took place in mid-2016 to 2017. The purpose of this study is to know rhat communication strategie s such as what was done by the P2Humas Directorate in disseminating the Tax Amnesty program. This research use qualitative methods with qualitative descriptive research and constructivist paradigms. Based on the results of this study, it was found that the communication strategy carried out by the P2Humas Directorate in disseminating the Tax Amnesty program was to use all communication media, establish cooperative relations and conduct face-to-face socialization. Keywords: communication strategy, Public Relations, Amnesty Tax