Design for the Passengers’ Sustainable Behaviour in a Scenario of the In-Flight Catering Service

AbstractThis research aims to study the passenger's sustainable attitudes, in-flight catering behaviour, and to develop a persuasive model for behaviour change. Current studies towards the in-flight catering waste are primarily focused on dealing the recyclable materials such as cupboard, newspaper and food packaging. In a survey of 624 respondents, the environmental attitude was a poor predictor of environmental behaviour. The survey data were used to develop the persuasive model based on Persuasive Technology. Four phases of the in-flight catering are based on data from the passenger survey. In-flight touchpoints performed with persuasive function is proposed to raise awareness of food waste classification onboard. This study illustrates how persuasive strategies can change the passenger's food-wasting behaviour.

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Persuasive Technology in Climate Change Interventions: A Systematic Review Protocol (Preprint)

10.2196/preprints.34164 ◽

2021 ◽

Author(s):

Kirti Sundar Sahu ◽

Kiemute Oyibo ◽

Arlene Oetomo ◽

Plinio Pelegrini Morita

Keyword(s):

Climate Change ◽

Systematic Review ◽

Behaviour Change ◽

Digital Library ◽

Persuasive Technology ◽

Climate Change Research ◽

Persuasive Strategies ◽

Persuasive Technologies ◽

Review Protocol ◽

Climate Crisis

BACKGROUND The climate crisis is one of the biggest challenges of our time. Technological innovations particularly, persuasive technology have been identified as a veritable tool for effecting behaviour change in the climate-change domain. However, there is limited work on the synthesis of the findings of the existing literature on persuasive technology and climate-change interventions. Therefore, we aim to conduct a systematic review based on the PRISMA-P protocol to examine how persuasive technologies have been used hitherto as a motivational tool to address the problem of climate change and foster behaviour change. OBJECTIVE The objectives of this study are to explore, how effective is persuasive technology in fostering behaviour change aimed at reducing climate change, what persuasive strategies are being employed to promote positive behaviours aimed at reducing climate change, what behaviour theories are being employed in developing persuasive technologies aimed at reducing climate change, what are the behavioural outcomes targeted by persuasive technologies aimed at reducing climate change and what are the study methodologies being employed in persuasive technology/climate change research? METHODS Scopus, PubMed (MEDLINE), IEEE Xplore Digital Library, ACM Digital Library, Web of Science, and ProQuest databases were searched between October 30, 2020, and November 20, 2020, using specific keywords related to “persuasive technology” and "climate change." For the articles to be included in the systematic review, they must have been peer-reviewed user studies that evaluated the effectiveness of persuasive technology designs, prototypes, or implementations that promoted positive behaviours to reduce climate change. RESULTS Summarized findings of the eligible studies will be tabulated under specific themes as described in the objectives of the study. The findings will relate to the effectiveness of persuasive technologies, persuasive strategies employed in technical solutions for climate change, a range of applications of behavioural theories for climate change, targeted behavioural outcomes, etc. CONCLUSIONS The systematic review will help uncover empirical findings on behavioural outcomes related to climate-change persuasive interventions such as adoption intention, attitude, compliance with environmental guidelines, and adherence to pro-environmental behaviours.

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Persuasive Technology in a mHealth application for Pelvic Floor Muscle Training among pregnant women (Preprint)

10.2196/preprints.28751 ◽

2021 ◽

Author(s):

Aida Jaffar ◽

Chai-Eng Tan ◽

Sherina Mohd-Sidik ◽

Novia Indriaty Admodisastro ◽

Felicity Goodyear-Smith

Keyword(s):

Pelvic Floor ◽

Pregnant Women ◽

Behaviour Change ◽

Pelvic Floor Muscle Training ◽

Pelvic Floor Muscle ◽

Change Theory ◽

Persuasive Technology ◽

Muscle Training ◽

Persuasive Strategies ◽

Mhealth Apps

BACKGROUND Urinary incontinence common among pregnant women with first-line management is pelvic floor muscle training (PFMT). To develop a mHealth app in self-management of UI is by designing a unique PFMT app for pregnant women. The development should be based on the behavioural change theory and should be able to persuasive towards them. Persuasive strategies are essential to attract the patients' attention or targeted population to adhere to the app. The Behaviour Change Wheel Framework (BCW) provides a systematic approach with methodology replicable which consists of nineteen frameworks that may be able to focus on the appropriate intervention. OBJECTIVE This study is to identify the mHealth applications for PFMT published in peer-reviewed journals, describe the principles of persuasion used for each app, and suggest a mHealth application’s design based on the COM-B theoretical framework. METHODS A systematic literature review approach was performed to find the eligible articles. This literature search aimed to answer three main research questions: 1) What are the mHealth apps for PFMT available in the databases? 2) What are the persuasive strategies used in their studies? and 3) What is the successful outcome of PFMT adherence with the selected persuasive strategies used? The databases that we searched were MEDLINE, CINAHL, Web of Science, and Scopus database using PRISMA flowchart. The search keywords were as follows: (“pelvic floor muscle training” OR “pelvic floor muscle exercise” OR “Kegel exercise”) AND (“women” OR “pregnant women” OR “pregnancy” OR “postpartum”) AND (“digital health” OR “mHealth” OR “mobile health” OR “mobile application” OR “smartphone” OR “mobile app” OR “smartphone app”). Full-text articles were further assessed and discussed by the two reviewers, and the consensus was achieved through discussion with the third reviewer. RESULTS The search found 169 records screened for titles and abstracts, 53 full texts were reviewed, and 11 articles met with the selection criteria and were included in the review. A total of 3546 PFMT mHealth app users with a mean age range from 29.3 to 54 years old. 9 mHealth apps were designed for PFMT with 4 out of 9 may have used the authority strategies to improve PFMT adherence. 1 out of 9 used operant conditioning as the behaviour change theory. These apps reported favourable PFMT adherence outcomes. CONCLUSIONS Persuasive technology with BCW framework will enable healthcare providers to approach the target behaviour holistically and develop the intervention comprehensively in general practice. The future mHealth app will enable pregnant women to adhere to the PFMT and adopt this as new behaviour even after the postnatal period.

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Intention to Purchase Active and Intelligent Packaging to Reduce Household Food Waste: Evidence from Italian Consumers

Sustainability ◽

10.3390/su13084486 ◽

2021 ◽

Vol 13 (8) ◽

pp. 4486

Author(s):

Antonella Cammarelle ◽

Rosaria Viscecchia ◽

Francesco Bimbo

Keyword(s):

Food Waste ◽

Structural Equation ◽

Food Packaging ◽

Behavioral Control ◽

Equation Model ◽

Perceived Behavioral Control ◽

Intelligent Packaging ◽

The Sustainable Development ◽

Household Food ◽

Willingness To Purchase

Innovations in food packaging, such as active and intelligent ones, improve food safety and lower household food waste by extending product shelf life and providing information about food quality, respectively. The consumer adoption of such innovations could contribute to reaching one of the Sustainable Development Goals which calls for halving the per capita global food waste by 2030. Thus, this paper aims to investigate the consumers’ willingness to purchase active and intelligent packaging to reduce household food waste using a sample of 260 Italian consumers and a modified Theory of Planned Behavior (TPB) model. Using a structural equation model, findings show that respondents are more willing to purchase intelligent packaging rather than active packaging to reduce their wastes at home. Finally, attitudes, perceived behavioral control, awareness, and planning routines are the most important drivers of the intention to reduce household food waste.

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Communicating Returnable Packaging Through Product Labelling

10.32920/ryerson.14655036.v1 ◽

2021 ◽

Author(s):

Polina Ratnichkina

Keyword(s):

Human Nature ◽

Behaviour Change ◽

Conventional Method ◽

Experimental Approach ◽

The Self ◽

Product Labelling ◽

Environmental Behaviour ◽

Milk Bottle ◽

Social Modelling ◽

The Right

This research seeks to find effective ways to communicate returnable packaging campaigns to consumers through product labelling. This is an important line of inquiry as more and more countries are rolling out regulations that penalize companies for their wasteful practices. Knowing how to encourage people to engage with returnable packaging campaigns will be of great interest to future marketers and sustainability practitioners. This research uses experimental approach with the use of online questionnaires showcasing different label messages. Results show that the conventional method of tapping into the altruistic side of human nature with guilt-inducing messages is ineffective for the population at large. Embracing the self-enhancing, gain-seeking, pain-eliminating side of human nature results in a bigger pro-environmental behaviour change. Making the process of “doing the right thing” easier resulted in the higher willingness to return an empty milk bottle among participants when compared to financial rewards, social modelling, and justification.

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State of Art of the Persuasive Technology using Social Media for Behaviour Change in Malaysia

Environment-Behaviour Proceedings Journal ◽

10.21834/ebpj.v6isi6.3035 ◽

2021 ◽

Vol 6 (SI6) ◽

Author(s):

Mohammad Syukran Kamalruzzaman ◽

Sharkawi Che Din ◽

Anuar Mohd Yusof ◽

Nik Atilla Atasha Shamsuddin

Keyword(s):

Social Media ◽

Behaviour Change ◽

Publishing House ◽

Behavioural Change ◽

Persuasive Technology ◽

Future Research ◽

Behavioural Changes ◽

International Publishing ◽

Behaviour Changes ◽

Open Access Article

Persuasive technology is an evolving form of behaviour change agent that is becoming more popular with the emergence of social media. In 2020, 81% of Malaysian are active social media users who contribute to the escalation of behavioural changes using online platforms. This paper provides a verifiable review of 10 years of persuasive technology using social media for Malaysian healthcare and behavioural changes with the concern to (1) reviewing the effectiveness of persuasive technology using social media to behaviour changes, (2) outlining the technology methods, research methods, strategies, theories and targeted behaviour (3) stating the issues regarding the studied persuasive technologies and (4) highlighting the future research recommendation. Keywords: Persuasive technology, behavioural change, social media eISSN: 2398-4287 © 2021 The Authors. Published for AMER ABRA cE-Bs by e-International Publishing House, Ltd., UK. This is an open-access article under the CC BYNC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/). Peer–review under responsibility of AMER (Association of Malaysian Environment-Behaviour Researchers), ABRA (Association of Behavioural Researchers on Asians) and cE-Bs (Centre for Environment-Behaviour Studies), Faculty of Architecture, Planning & Surveying, Universiti Teknologi MARA, Malaysia. DOI: https://doi.org/10.21834/ebpj.v6iSI6.3035

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Persuasive Context

Journal d'Interaction Personne-Système ◽

10.46298/jips.7119 ◽

2021 ◽

Vol Volume 9, Number 1, Special... (Special Issue...) ◽

Author(s):

Anthony Foulonneau ◽

Gaëlle Calvary ◽

Eric Villain

Keyword(s):

Influence Factors ◽

Persuasive Technology ◽

Nous Proposons ◽

Human Behaviors ◽

Persuasive Strategies ◽

User Context ◽

Persuasive Technologies

The background of persuasive technologies is the traditional interpersonal persuasion, studied for over two thousand years in rethoric, philosophy, and more recently in psychology. This last discipline offers many theories and models to understand more precisely the processes that influence human behaviors. These theories show in particular that persuasive situations are complex, varied, with many influence factors. Therefore, we propose the notion of adaptive persuasive technologies, i.e. technologies able to adapt their persuasive strategies to the user context. To design such products and services, we propose a model of the persuasive context, i.e. of all the constraints that influence a user’s targeted behavior at a given time. Each constraint in the persuasive context is at the same time an adaptation criterion and an action leverage for the adaptive persuasive technology. Les technologies persuasives ont pour fondement la persuasion inter-personnelle, étudiée depuis plus de deux millénaires dans le champ de la rhétorique, de la philosophie, et plus récemment de la psychologie. Cette dernière discipline propose des théories et des modèles pour rendre compte et comprendre les processus à l’œuvre dans le choix d’un comportement. Ces théories montrent en particulier que les situations persuasives sont complexes, variées, avec de nombreux facteurs d’influence. C’est pourquoi nous proposons la notion de technologies persuasives adaptatives, des technologies capables d’adapter leurs stratégies de persuasion à l’utilisateur dans son contexte. Pour mettre en œuvre ces dispositifs, nous proposons une modélisation du contexte persuasif, c’est-à-dire de l’ensemble des contraintes qui influencent l’adoption d’un comportement cible par un individu à un instant donné. Chacune de ces contraintes est à la fois un critère d’adaptation et un levier d’action dans la quête persuasive de la technologie.

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Green Consumption Behaviour as a Social Process

10.26686/wgtn.16999882 ◽

2021 ◽

Author(s):

◽

Stephanie Hooper

Keyword(s):

Social Environment ◽

Behaviour Change ◽

Environmental Issues ◽

Personal Relationships ◽

Environmental Behaviour ◽

Green Consumption ◽

Green Consumerism ◽

Green Consumers ◽

Consumption Behaviour ◽

The Social

<p>In recent years, environmental concern, sustainability and climate change have become widespread political and social issues. The prevalence of environmental issues in the social environment has encouraged the majority of consumers to develop concern for environmental issues, pro-environmental attitudes and an intention to purchase green products and practice green behaviour. However, future growth of green consumerism is threatened by an “attitude-behaviour gap”. Sustainable consumption behaviour is limited to a niche market of “green” consumers, and must expand into more mainstream consumer markets. This study is aimed at exploring how individual perceptions, personal relationships and social experiences shape green consumption behaviour. Its objectives were (1) to achieve a greater understanding of how the social environment influences the green consumption behaviour of individual consumers; and (2) to explore how pro-environmental behaviour change takes place. This study used qualitative methods and adopted an adapted case study methodology. The primary data was collected from semi-structured depth interviews with two participants from seven household cases. Four key insights of this research were: (1) “Green” and “mainstream” (i.e., not-so-green) consumers positively influence the green consumption behaviour of other consumers via social observations, comparisons and “greening strategies”, resulting in pro-environmental behaviour change; (2) “Mainstream” (i.e., not-so-green) consumers view “green” consumers as people who adopt “alternative” green consumption behaviour. A “green syndrome” has developed whereby “green” is viewed as an unattainable goal, limiting mainstream participation in green consumption behaviour; (3) “Green” and “mainstream” (i.e., not-so-green) consumers cope with their non-environmental actions with tradeoff and neutralisation arguments which reinforce the “attitude-behaviour gap” in green consumerism and (4) Personal relationships and household dynamics (i.e., household roles, lifecycle and structure) can affect the adoption and effectiveness of green consumption behaviour practiced within households. Pro-environmental behaviour can be encouraged by explicit green social norms in the social environment, as this reduces the efficacy of neutralisation techniques. Furthermore, the “mainstream” (i.e., not-so-green) population will adopt green products and practices when they are effective, convenient and cost-efficient.</p>

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