Corporate tools for public policy: stakeholders views and beliefs about the use of nutrition and health claims on food products

AbstractIn order to identify the attitudes of consumers towards innovative food products, including functional foods, qualitative research was carried out in 2019 to find out what are the components of these attitudes in relation to innovative food, on the example of functional food, in the conditions of the growing global tendency to care for health and convenience. As a result of the research carried out using the focus group interview (FGI) methodology, it was found that innovative food is associated with a new taste or packaging, increased nutritional value, as well as health related attributes. Often, in studies, consumers also referred to the reduction or complete elimination of allergenic ingredients and other chemical ingredients, e.g. preservatives, flavor enhancers. Consumers accept these innovations in different ways, generally showing skepticism about “improving” food by enriching it with various ingredients, while positively referring to changes related to the reduction in the content of nutrients considered harmful to health, e.g. fat, sugar or salt. It was also noted that innovativeness treated as a personality trait is accompanied by such features as: openness, tolerance, optimism, life satisfaction, while people lacking tendency to accept innovation are usually pessimistic about the world, attached to tradition or thrifty. It was also noted that consumers similarly perceive innovative and functional food, indicating that functional products are food with a specific health purpose, with a modified composition. The interviewees also indicated that it is possible to increase the interest of consumers in purchasing new food products or functional food through, inter alia, well targeted marketing messages, and it is necessary to take into account the legal regulations regarding their wording when formulating them. This applies in particular to the possibility of using nutrition and health claims in the case of products enriched with ingredients with a declared health-related effect.

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Model zakupu produktów żywnościowych opatrzonych oświadczeniami żywieniowymi i zdrowotnymi

Zeszyty Naukowe SGGW - Ekonomika i Organizacja Gospodarki Żywnościowej ◽

10.22630/eiogz.2016.114.21 ◽

2016 ◽

pp. 69-80

Author(s):

Magdalena Olejniczak

Keyword(s):

Health Care ◽

Food Products ◽

Health Claims ◽

Nutrition And Health ◽

And Behavior ◽

Nutrition And Health Claims

In the era of civilization diseases and the growth of health care consumers change their feeding scheme, resulting in searching for food products bringing them certain benefits. In consequence, innovative types of food emerge, including products with nutrition and health claims. The knowledge about the consumer’s needs and behavior is very important for the enterprises, because it determines, among others, success in business. The article proposes a purchase model of products bearing nutrition and health claims which was based on own carried out research.

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Nutrition and Health Claims Spectra of Pre-Packaged Foods on Serbian Supermarket Shelves: A Repeated Cross-Sectional Study

Nutrients ◽

10.3390/nu13082832 ◽

2021 ◽

Vol 13 (8) ◽

pp. 2832

Author(s):

Dragana Davidović ◽

Katarina Paunović ◽

Danica Zarić ◽

Ana Jovanović ◽

Nadja Vasiljević ◽

...

Keyword(s):

Food Products ◽

Cross Sectional Study ◽

Health Claims ◽

Final Decision ◽

Sectional Study ◽

Nutrition And Health ◽

Cross Sectional ◽

Product Categories ◽

Packaged Food ◽

Nutrition And Health Claims

Nutrition and health claims (NHCs) are a powerful tool that influence consumers’ final decision on the choice of food products. The purposes of this repeated cross-sectional study were to (i) assess the prevalence of pre-packaged food products containing nutrition and health claims among different food categories, (ii) to determine the type of NHCs labelled on the examined food products, and (iii) to evaluate the trend in the use of NHCs in comparison to the 2012 survey. The survey was conducted immediately before the full enforcement of the new national legislation on NHCs in 2020. It comprised 3141 pre-packaged food products from 10 product categories. In total, 21.2% of food products contained any claim (19.4% contained any nutrition claim; 8.2% contained any health claim). In comparison to the 2012 survey, we observed a rising trend in the presence of NHCs; the use of nutrition claims on food products increased three times and the use of health claims increased 1.3 times in the 2020 survey. Bearing in mind that NHCs are a powerful tool guiding consumers’ food purchase decisions, NHCs should be supported by precise legislation and strict surveillance by the public health authorities.

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Potential Nutrition and Health Claims in Deastringed Persimmon Fruits (Diospyros kaki L.), Variety ‘Rojo Brillante’, PDO ’Ribera del Xúquer’

Nutrients ◽

10.3390/nu12051397 ◽

2020 ◽

Vol 12 (5) ◽

pp. 1397

Author(s):

Laura Domínguez Díaz ◽

Eva Dorta ◽

Sarita Maher ◽

Patricia Morales ◽

Virginia Fernández-Ruiz ◽

...

Keyword(s):

High Performance ◽

Comprehensive Evaluation ◽

Scientific Evidence ◽

Food Products ◽

Health Claims ◽

Natural Food ◽

Diospyros Kaki ◽

Nutrition And Health ◽

Protected Designation Of Origin ◽

Nutrition And Health Claims

In Europe, nutrition and health claims made on food must be based on scientific evidence, which means a comprehensive evaluation by the European Food Safety Authority (EFSA) prior to authorisation. Processed foods are subject to numerous claims derived from the presence of bioactive compounds; however, natural food products, often the original sources of those compounds, are not habitually the subject of these claims. Although the consumption of persimmon fruit has important health benefits, up to date no specific health claims are authorised for this fruit. In this work, ‘Rojo Brillante’ persimmon fruits (Diospyros kaki L.), Protected Designation of Origin (PDO) ‘Ribera del Xúquer’ were characterized regarding the presence of fiber (soluble and insoluble), vitamin C (ascorbic and dehydroascorbic acids), carotenoids (neoxanthin, violaxanthin, β-cryptoxanthin, lycopene, β- carotene) and mineral elements (Fe, Cu, Zn, Mn, Ca, Mg, Na, K). Different fruit batches harvested in different seasons were analyzed by standardized analytical methods (Association of Official Analytical Chemists, AOAC), high-performance liquid chromatography with ultraviolet detection (HPLC-UV) and atomic absorption spectroscopy. Based on the results, Persimon® is potentially able to show two nutrition claims “Source of fiber” and “Sodium-free/salt-free”. This work could set the ground for future studies and to start considering natural food products as candidates for the use of approved claims.

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Consumers’ Knowledge, Perception, and Attitude towards Nutrition and Health Claims on Dairy Products and Purchase Intention in Johor Bahru

Universiti Malaysia Terengganu Journal of Undergraduate Research ◽

10.46754/umtjur.v1i2.71 ◽

2019 ◽

Vol 1 (2) ◽

pp. 92-102

Author(s):

Yap Hui Yee ◽

Siti Nur'Afifah Jaafar

Keyword(s):

Dairy Products ◽

Purchase Intention ◽

Food Products ◽

Health Claims ◽

Consumer Attitude ◽

Nutrition And Health ◽

Perceived Familiarity ◽

Almost All ◽

Diet And Lifestyle ◽

Nutrition And Health Claims

Nowadays the increasing prevalence of dietary disease has raised consumers’ awareness of healthy diet and lifestyle. The rise in the use of nutrition and health claims to promote health benefits in food products help consumers make effective food choices. There is very limited research regarding nutrition and health claims in Malaysia. This research focused on consumers’ knowledge, perception (i.e. perceived quality, perceived healthiness, perceived value, perceived importance, trust and perceived familiarity), and attitude towards nutrition and health claims on dairy products as well as their purchase intention towards the products, and examine the relationship between these variables in Johor Bahru, Johor. All responses were collected by distributing questionnaire to convenience and quota sample (n=200). Data was analysed to obtain descriptive statistics and correlation analysis. The results showed that most of the consumers (46%) had moderate knowledge of nutrition and health claims on dairy products. Consumers generally had almost positive perception and attitude towards nutrition and health claims on dairy products and positive purchase intention towards dairy products. Almost all independent variables correlated with purchase intention towards dairy products. Consumer attitude had the strongest positive relationship with purchase intention (r=0.722), followed by moderate positive correlation between consumer perception and purchase intention (r=0.671), while consumer knowledge only had low relationship with purchase intention (r=0.299). This study added new knowledge regarding public purchasing behaviour towards dairy products with nutrition and health claims. This research also provided valuable information for both food manufacturers and companies to help them make effective decisions to improve the presentation of nutrition and health claims for better expression of information as well as the goodness of food products in order to attract the attention of health-conscious consumers.

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French consumers’ perceptions of nutrition and health claims: A psychosocial-anthropological approach

Appetite ◽

10.1016/j.appet.2016.06.026 ◽

2016 ◽

Vol 105 ◽

pp. 618-629 ◽

Cited By ~ 28

Author(s):

Estelle Masson ◽

Gervaise Debucquet ◽

Claude Fischler ◽

Mohamed Merdji

Keyword(s):

Health Claims ◽

Nutrition And Health ◽

Anthropological Approach ◽

Nutrition And Health Claims

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Exploring claims and marketing techniques in Brazilian food labels

British Food Journal ◽

10.1108/bfj-08-2018-0516 ◽

2019 ◽

Vol 121 (7) ◽

pp. 1550-1564 ◽

Cited By ~ 1

Author(s):

Rafaela Corrêa Pereira ◽

Michel Cardoso de Angelis-Pereira ◽

João de Deus Souza Carneiro

Keyword(s):

Product Category ◽

Well Being ◽

Health Claims ◽

Alcoholic Beverages ◽

Processed Foods ◽

Nutrition And Health ◽

Content Type ◽

Food Market ◽

Packaged Food ◽

Nutrition And Health Claims

Purpose The purpose of this paper is to analyse the packaged food market in Brazil by examining the use of nutrition and health claims and marketing techniques, as well as the different levels of industrial food processing in relation to product category, nutrition information and price. Design/methodology/approach A survey was conducted on the labels of pre-packed foods and non-alcoholic beverages marketed in a home-shopping website in Brazil. Findings The authors showed that the use of nutrition and health claims on packaged foods in Brazil is widespread and varied across different food categories. Marketing techniques were also prevalent, and techniques emphasising general health, well-being or naturalness were the most frequent type used. Overall, products carrying nutrition and health claims and/or using marketing techniques had lower content of fat and higher content of fibre. However, the high prevalence of these strategies in ultra-processed foods is alarming. The presence of health claims and use of marketing techniques was not found to be an effective modifier of the three price measures. However, processed and ultra-processed foods were more expensive than unprocessed foods when considering price per energy and price per 100 g or mL. Originality/value These results indicate that there are clear opportunities to improve the packaged food environment in supermarkets. It is important to highlight the need to develop public policies to address these issues, including restriction of the promotion and advertising of unhealthy foods and beverages and use of warning labels.

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