scholarly journals Compliance with self-regulation of television food and beverage advertising aimed at children in Spain

2009 ◽  
Vol 13 (7) ◽  
pp. 1013-1021 ◽  
Author(s):  
Mª Mar Romero-Fernández ◽  
Miguel Ángel Royo-Bordonada ◽  
Fernando Rodríguez-Artalejo
Keyword(s):  
Dairy Products ◽  
Negative Impact ◽  
Self Regulation ◽  
Television Advertising ◽  
The Self ◽  
Food Marketing ◽  
Food And Beverage ◽  
Oversight System ◽  
Very High ◽  
Health Experts

AbstractObjectiveTo evaluate the level of compliance with the PAOS Code (Publicidad, Actividad, Obesidad y Salud), which establishes standards for the self-regulation of food marketing aimed at minors, in television advertising by food and beverage companies that have agreed to abide by the Code.DesignThe study sample consisted of food and beverage advertisements targeting children during 80 h of programming by four Spanish television networks. The level of compliance with each standard of the PAOS Code was classified into three categories: ‘compliance’, ‘non-compliance’ and ‘uncertain compliance’. Overall, an advertisement was considered compliant with the PAOS Code if it met all the standards; non-compliant if it contravened one or more standards; and uncertain in all other cases.ResultsOf a total of 203 television advertisements from companies that agreed to the PAOS Code, the overall prevalence of non-compliance was 49·3 % (v. 50·8 % among those that did not agree to the code), with 20·7 % of advertisements considered of uncertain compliance. Non-compliance was more frequent on Saturdays, in longer advertisements, in advertisements containing promotions or dairy products, and for advertisements from companies of French or US origin.ConclusionsNon-compliance with the PAOS Code was very high and was similar for companies that did and did not agree to the Code, casting doubt on the Code’s effectiveness and oversight system. It seems the time has come to commit to statutory regulations that reduce the negative impact of advertising on children’s diets, as demanded by public health experts and consumer associations.

scholarly journals Beyond Television: Children's Engagement with Online Food and Beverage Marketing

2008 ◽  
Vol 2 ◽  
pp. CMPed.S915 ◽  
Author(s):  
Jennifer Brady ◽  
Amber Farrell ◽  
Sharon Wong ◽  
Rena Mendelson
Keyword(s):  
Dietary Intake ◽  
Negative Impact ◽  
Structured Interview ◽  
Television Advertising ◽  
Online Marketing ◽  
Product Packaging ◽  
Web Based ◽  
Food And Beverage ◽  
Product Package

Background Food and beverage marketing has been implicated in the childhood obesity “pandemic.” Prior studies have established the negative impact of television advertising on children's dietary intake, yet few have considered the role of online food and beverage marketing, particularly within the Canadian context. Objective This study explores children's engagement in online marketing and investigates the potential impact on their dietary intake. Methods Participants were recruited from the Ryerson University Summer Day Camp to participate in a single one-on-one semi-structured interview. Results A total of 83 children (age 7 to 13 years; mean 9.99 years; 56.3% boys, 43.8% girls) participated in the study. Fewer children thought that there is food, drink, or candy advertising on the internet (67.7%) than on television (98.8%) (p > 0.001). Awareness of online marketing increased with age: 7 to 8 year olds (23.67%; 4), 9 to 10 years (63.89%; 23), 11 to 12 years (86.96%; 20); 13 years (100%; 9). Over one-third of children had visited a website after seeing the address advertised on television (n = 32; 38.55%) or on product package (n = 29; 34.94%). Conclusions Branded internet sites, commonly featured on television and product packaging, offer new opportunities for marketers to reach children with messages promoting commercial food and beverage items. These websites are subsequently spread via word-of-mouth through children's peer networks. The independent impact of web-based food, drink and candy marketing, as well as the synergistic effect of multi-channel product promotion, on children's dietary intake merits further investigation.

scholarly journals Choosing front-of-package food labelling nutritional criteria: how smart were ‘Smart Choices’?

2011 ◽  
Vol 15 (2) ◽  
pp. 262-267 ◽  
Author(s):  
Christina A Roberto ◽  
Marie A Bragg ◽  
Kara A Livingston ◽  
Jennifer L Harris ◽  
Jackie M Thompson ◽  
...  
Keyword(s):  
Food Choice ◽  
Food Industry ◽  
Self Regulation ◽  
Fats And Oils ◽  
Government Officials ◽  
Food Shopping ◽  
Food And Beverage ◽  
The Usa ◽  
Labelling System ◽  
Health Experts

AbstractObjectiveThe ‘Smart Choices’ programme was an industry-driven, front-of-package (FOP) nutritional labelling system introduced in the USA in August 2009, ostensibly to help consumers select healthier options during food shopping. Its nutritional criteria were developed by members of the food industry in collaboration with nutrition and public health experts and government officials. The aim of the present study was to test the extent to which products labelled as ‘Smart Choices’ could be classified as healthy choices on the basis of the Nutrient Profile Model (NPM), a non-industry-developed, validated nutritional standard.DesignA total of 100 packaged products that qualified for a ‘Smart Choices’ designation were sampled from eight food and beverage categories. All products were evaluated using the NPM method.ResultsIn all, 64 % of the products deemed ‘Smart Choices’ did not meet the NPM standard for a healthy product. Within each ‘Smart Choices’ category, 0 % of condiments, 8·70 % of fats and oils, 15·63 % of cereals and 31·58 % of snacks and sweets met NPM thresholds. All sampled soups, beverages, desserts and grains deemed ‘Smart Choices’ were considered healthy according to the NPM standard.ConclusionsThe ‘Smart Choices’ programme is an example of industries’ attempts at self-regulation. More than 60 % of foods that received the ‘Smart Choices’ label did not meet standard nutritional criteria for a ‘healthy’ food choice, suggesting that industries’ involvement in designing labelling systems should be scrutinized. The NPM system may be a good option as the basis for establishing FOP labelling criteria, although more comparisons with other systems are needed.

scholarly journals Children, Media and Food. A New Paradigm in Food Advertising, Social Marketing and Happiness Management

2021 ◽  
Vol 18 (7) ◽  
pp. 3588
Author(s):  
Rodrigo Elías Zambrano ◽  
Gloria Jiménez-Marín ◽  
Araceli Galiano-Coronil ◽  
Rafael Ravina-Ripoll
Keyword(s):  
Eating Habits ◽  
Self Regulation ◽  
World Health Organisation ◽  
World Health ◽  
New Paradigm ◽  
Number Of Children ◽  
Food And Beverage ◽  
Qualitative Technique ◽  
Food And Drink ◽  
The One

The growing number of children who are obese or overweight in certain countries or geographical areas is a fact, as evidenced by the continuous studies and reports on the subject, endorsed or carried out by the World Health Organisation and independent research. In this context, food and beverage advertising can contribute to this. The main objective of this research is to evaluate compliance with the Food and Drink Advertising Code for Children (PAOS Code) in Spain and its relationship with nutritional habits on television, specifically on channels aimed at children. The methodology is therefore mixed: on the one hand, a qualitative technique based on discourse analysis and, on the other, a quantitative technique based on the content analysis of the advertising broadcast for seven consecutive days on three specialised channels and two generalist channels on Spanish television. The results reveal a systematic noncompliance with this code, which translates into inadequate eating habits among children. The immediate conclusion is that 9 out of 10 parts of food and drink advertising do not comply with any of the rules of the PAOS Code and that self-regulation by the advertising companies is negligible and insufficient.

scholarly journals Twitch user perceptions, attitudes and behaviours in relation to food and beverage marketing on Twitch compared with YouTube

2021 ◽  
Vol 10 ◽  
Author(s):  
Catherine C. Pollack ◽  
Diane Gilbert-Diamond ◽  
Jennifer A. Emond ◽  
Alec Eschholz ◽  
Rebecca K. Evans ◽  
...  
Keyword(s):  
Social Media ◽  
Negative Emotions ◽  
Food Marketing ◽  
Advertising Effectiveness ◽  
Chat Rooms ◽  
User Perceptions ◽  
Future Studies ◽  
Food And Beverage

Abstract Influencer marketing may be amplified on livestreaming platforms (e.g., Twitch) compared with asynchronous social media (e.g., YouTube). However, food and beverage marketing on Twitch has not been evaluated at a user level. The present study aimed to compare users’ self-reported exposure to food marketing and associated attitudes, consumption and purchasing behaviours on Twitch compared with YouTube. A survey administered via social media was completed by 621 Twitch users (90 % male, 64 % white, 69 % under 25 years old). Of respondents, 72 % recalled observing at least one food or beverage advertisement on Twitch. There were significant differences in the recall of specific brands advertised on Twitch (P < 0⋅01). After observing advertised products, 14 % reported craving the product and 8 % reported purchasing one. In chat rooms, 56 % observed conversations related to food and 25 % participated in such conversations. There were significant differences in the number of users who consumed various products while watching Twitch (P < 0⋅01). Of users who frequented YouTube (n 273), 65 % reported negative emotions when encountering advertising on YouTube compared with 40 % on Twitch (P < 0⋅01). A higher proportion felt Twitch's advertising primarily supported content creators (79 v. 54 %, P < 0⋅01), while a higher proportion felt that YouTube's advertising primarily supported the platform (49 v. 66 %, P < 0⋅01). The findings support that food marketing exposures on Twitch are noticeable, less bothersome to users and influence consumption and purchasing behaviours. Future studies are needed to examine how the livestreaming environment may enhance advertising effectiveness relative to asynchronous platforms.

Does binge eating play a role in the self-regulation of moods?

2000 ◽  
Vol 35 (4) ◽  
pp. 298-313 ◽  
Author(s):  
Wesley C. Lynch ◽  
Andrea Everingham ◽  
Jane Dubitzky ◽  
Mimi Hartman ◽  
Tim Kasser
Keyword(s):  
Binge Eating ◽  
Self Regulation ◽  
The Self

Four-Year Follow-Up of a Meditation-Based Program for the Self-Regulation of Chronic Pain

1986 ◽  
Vol 2 (3) ◽  
pp. 159-774 ◽  
Author(s):  
J. Kabat-Zinn ◽  
L. Lipworth ◽  
R. Burncy ◽  
W. Sellers
Keyword(s):  
Chronic Pain ◽  
Self Regulation ◽  
The Self

The Appointed Actuary.

1987 ◽  
Vol 41 ◽  
pp. 559-629
Author(s):  
Edward A. Johnston
Keyword(s):  
Life Insurance ◽  
Financial Services ◽  
Self Regulation ◽  
Professional Role ◽  
The Self ◽  
Insurance Companies ◽  
Prudential Supervision ◽  
Government Supervision ◽  
The Uk

1.1 A paper about the Appointed Actuary is essentially a paper about prudential supervision of life insurance companies. The system which has operated in the UK since the mid-1970's is only partly one of Government supervision. Through the professional role of the Appointed Actuary, it also contains elements of a system of self-regulation with the Institute and Faculty of Actuaries standing in place of SRO's. Unlike the self-regulatory arrangements of the Financial Services Act. though, this second part of the system has grown up by custom and practice and in certain respects it is not codified. However it enables the Insurance Companies Act to be operated successfully.

Sign in / Sign up

Export Citation Format

Share Document