scholarly journals Impact of Online Restaurant Information WOM Characteristics on the Effect of WOM -Focusing on the Mediating Role of Source-Credibility-

2011 ◽  
Vol 24 (2) ◽  
pp. 217-225 ◽  
Author(s):  
Seo-Young Shin ◽  
Bum-Jun Lee ◽  
Sung-Mi Cha
Keyword(s):  
Source Credibility ◽  
Mediating Role

On the Conditional Cueing of Credibility Heuristics

2015 ◽  
Vol 43 (5) ◽  
pp. 672-693 ◽  
Author(s):  
Brandon Van Der Heide ◽  
Young-shin Lim
Keyword(s):  
Attitude Change ◽  
Source Credibility ◽  
Multiple Sources ◽  
Online Platform ◽  
Mediating Role ◽  
Consumer Review ◽  
Internet Users ◽  
Online Consumer ◽  
Online Consumer Review

When seeking information, Internet users often find multiple communicators co-presenting and expressing their opinions. This study examined how people judge message senders’ credibility in a multi-source environment based on system-generated cues, the consensus among multiple sources, and the effect of receiver’s familiarity with the online platform. Moreover, this research examined the mediating role of source credibility in attitude change in an online consumer-review community. Results indicated that users familiar with a platform were more likely to use system-generated cues for their judgment of credibility along with consensus heuristics, and the combination of heuristics influenced attitude through credibility. However, unfamiliar users relied on consensus heuristics but not system-generated cues. These findings and their theoretical implications are discussed.

Information Source Credibility and Job Seekers’ Intention to Apply: The Mediating Role of Brands

2018 ◽  
Vol 21 (3) ◽  
pp. 743-762
Author(s):  
Shiksha Gupta ◽  
Gordhan K. Saini
Keyword(s):  
Information Sources ◽  
Source Credibility ◽  
Corporate Communication ◽  
Corporate Brand ◽  
Customer Reviews ◽  
Mediating Role ◽  
Perceived Credibility ◽  
Employer Brand ◽  
The Relationship

In this article, we first examine the role of perceived credibility of three information sources—customer reviews, employee testimonials and corporate communication in influencing a job seeker’s intention to apply; second, we examine the mediating role of three brand application levels (i.e., product brand, employer brand and corporate brand) between the perceived credibility of information sources and a job seeker’s intention to apply. Using a standard questionnaire, data from 385 respondents were collected and analysed using structural equation modelling (SEM). The results show that for intention to apply, the perceived credibility of employee testimonials and corporate communication was higher than the perceived credibility of customer reviews. The employer brand ‘fully’ mediates the relationship between the perceived credibility of employee testimonials and intention to apply, while the corporate brand ‘partially’ mediates the relationship between the perceived credibility of corporate communication and intention to apply. Human resource (HR) managers may thereby use employee testimonials for attracting a greater number of applications, and such recruitment communications can be complemented by corporate communication for recruitment effectiveness. Organizations looking to improve their employer brand may focus on using employee testimonials and corporate communication as their principle branding activities. This study contributes to literature related to boundary spanning benefits of strong brands.

scholarly journals Investigating the impact of viral message appeal and message credibility on consumer attitude toward the brand

2016 ◽  
Vol 11 (2) ◽  
pp. 470-483 ◽  
Author(s):  
Majid Esmaeilpour ◽  
Farshad Aram
Keyword(s):  
Risk Taking ◽  
Source Credibility ◽  
Consumer Attitudes ◽  
Viral Marketing ◽  
Equation Modeling ◽  
Mediating Role ◽  
Message Source ◽  
The Impact ◽  
The Relationship

Abstract Due to the rapid growth of the Internet and use of e-commerce in the recent years, viral marketing has drawn the attention of manufacturing and service organizations. However, no research has been conducted to examine the impact of message appeal and message source credibility on consumers’ attitude with mediating role of intellectual involvement of consumers and their risk taking level. The aim of this study was to examine the impact of appeal and message source credibility on consumers’ attitude with mediating role of consumers’ intellectual involvement and their risk taking level. The population of this study includes consumers of mobile phones (Samsung, Sony, Nokia, LG and iPhone) in the Bushehr city (Iran). As the population of the study is unlimited, 430 questionnaires were distributed using available sampling method, and 391 questionnaires were collected and analyzed. Using structural equation modeling, we analysed the data through smart PLS software. The results show that the appeal and credibility of the message source impact the consumer attitudes toward the brand. We also found that the intellectual involvement of consumers plays the mediating role in the relationship between message appeal and consumer attitudes toward brands. In the relationship between message source credibility and customer attitude towards the brand, the level of risk taking of people has no mediating role.

scholarly journals The Impact of Electronic Word of Mouth on Tourists Visit Intention to Saudi Arabia: Argument Quality and Source Credibility as Mediators

2021 ◽  
Vol 10(4) (10(4)) ◽  
pp. 1152-1168
Author(s):  
Dalal Hodaed Alsheikh ◽  
Norzalita Abd Aziz ◽  
Layla Hodaed Alsheikh
Keyword(s):  
Information Quality ◽  
Source Credibility ◽  
Elaboration Likelihood Model ◽  
Elaboration Likelihood ◽  
Argument Quality ◽  
Mediating Role ◽  
Likelihood Model ◽  
The Impact ◽  
The Relationship

relationship between e-WOM and tourist visit intentions. As e-WOM in the form of comments, reviews, opinions, suggestions and recommendation are largely available in the online space, it has been found crucial to investigate the quality and credibility of such information. Elaboration Likelihood Model has been used to build the research model or framework. The study findings suggest the mediating role of source credibility and argument quality in the relationship between e-WOM and tourist visit intention. The study reveals that traveler seeks highly credible sources and information quality before deciding on any travel related products and services. The mediating role of source credibility and argument quality from ELM theory has been investigated from domestic tourism perspective.

scholarly journals The Role of Source Credibility and Message Credibility in Fake News Engagement. Perspectives from an Experimental Study

2021 ◽  
Vol 14 (3 (41)) ◽  
pp. 42-62
Author(s):  
Diana NEDELCU ◽  
◽  
Delia Cristina BLABAN ◽  
Keyword(s):  
Social Media ◽  
Source Credibility ◽  
Fake News ◽  
False Information ◽  
Mediating Role ◽  
Financial Benefits ◽  
Media Reputation ◽  
A Chain ◽  
Effects Of Media

Nowadays controversial stories, conspiracy theories, or false information are massively shared on social media. Fake news is supported by the online environment because it generates traffic and financial benefits (Tandoc et al., 2018). It is a chain — users share the news on their feed, then they receive the same type of content, later on, creating the illusion of veracity through popularity. Media credibility becomes more and more relevant in the context of the proliferation of fake news. The present paper addresses the mediating role of source and message credibility in relationship with the engagement with ‘poor journalistic’ content. We aimed to identify the effects of media reputation and of the facticity of the news on (digital) behavior such as the intent to disseminate or to comment on fake news on social media and also on discussing these contents with friends. For this purpose, we applied a 2x2 between subjects online experiment by manipulating the (1) the source (high vs. low reputation online media outlets) and (2) information facticity (high vs. low). Participants (N=177), aged 18 to 53 years were selected via Facebook and the study was carried out in February 2020. The results of our research are in line with previous literature that underlined the role of source and message credibility in influencing online and offline news engagement. We observed that source credibility has an impact on news sharing on Facebook and that message credibility encourages discussion with friends. This applies to both veridical and false information. The most important takeaway of our study is perhaps that users are aware that high reputation media outlets can make mistakes. Besides, media reputation is subject to change and is related to the audiences.

The impact of the source credibility of Instagram influencers on travel intention: The mediating role of parasocial interaction

2021 ◽  
pp. 135676672199597
Author(s):  
Orhan Can Yılmazdoğan ◽  
Rana Şen Doğan ◽  
Emre Altıntaş
Keyword(s):  
Response Rate ◽  
Source Credibility ◽  
Marketing Research ◽  
Primary Objective ◽  
Parasocial Interaction ◽  
Mediating Role ◽  
Confirmatory Factor ◽  
Secondary Objective ◽  
The Impact

The primary objective of this study is to determine the impact of the sub-dimensions of source credibility (attractiveness, trustworthiness and expertise), and its secondary objective is to investigate the mediating role of parasocial interaction the effect of the sub-dimensions of source credibility on travel intention. The study was conducted with data obtained from 379 participants and the response rate was found to be 88%. The validity and credibility of the constructs were tested through confirmatory factor analysis, while its hypotheses were tested using path analysis. It was found, as a result of the study, that the trustworthiness and expertise sub-dimensions of source credibility significantly impacted travel intention and played a significant mediating role between the trustworthiness and expertise sub-dimensions of parasocial interaction and travel intention. It is thought that the mediating role of parasocial interaction, which was not previously available in the literature, will make an important contribution to the researchers working on tourism-related marketing research in understanding the travel intention.

The More You Say, the Less They Hear

2015 ◽  
Vol 27 (4) ◽  
pp. 159-169 ◽  
Author(s):  
Elsbeth D. Asbeek Brusse ◽  
Marieke L. Fransen ◽  
Edith G. Smit
Keyword(s):  
Hearing Protection ◽  
Entertainment Education ◽  
Mediating Role ◽  
Attitude Measures ◽  
Underlying Mechanisms

Abstract. This study examined the effects of disclosure messages in entertainment-education (E-E) on attitudes toward hearing protection and attitude toward the source. In addition, the (mediating) role of the underlying mechanisms (i.e., transportation, identification, and counterarguing) was studied. In an experiment (N = 336), three different disclosure messages were compared with a no-disclosure condition. The results show that more explicit disclosure messages negatively affect transportation and identification and stimulate the generation of counterarguments. In addition, the more explicit disclosure messages affect both attitude measures via two of these processes (i.e., transportation and counterarguing). Less explicit disclosure messages do not have this effect. Implications of the findings are discussed.

Coping Humor as a Mediator Between Emotional Intelligence and Job Satisfaction

2017 ◽  
Vol 16 (3) ◽  
pp. 155-159 ◽  
Author(s):  
Peizhen Sun ◽  
Jennifer J. Chen ◽  
Hongyan Jiang
Keyword(s):  
Job Satisfaction ◽  
Emotional Intelligence ◽  
Future Research ◽  
Satisfaction Scale ◽  
Primary School Teachers ◽  
Mediating Role ◽  
Regulation Of Emotion ◽  
The Relationship ◽  
Overall Job Satisfaction

Abstract. This study investigated the mediating role of coping humor in the relationship between emotional intelligence (EI) and job satisfaction. Participants were 398 primary school teachers in China, who completed the Wong Law Emotional Intelligence Scale, Coping Humor Scale, and Overall Job Satisfaction Scale. Results showed that coping humor was a significant mediator between EI and job satisfaction. A further examination revealed, however, that coping humor only mediated two sub-dimensions of EI (use of emotion and regulation of emotion) and job satisfaction. Implications for future research and limitations of the study are discussed.

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