Candy Preference Stability Versus Candy Satiation Measure

2011 ◽  
Author(s):  
Ayelet Fishbach ◽  
Rebecca K. Ratner ◽  
Ying Zhang
Keyword(s):  
2018 ◽  
Vol 96 (2) ◽  
pp. 406-427 ◽  
Author(s):  
Cong Li ◽  
Jiangmeng Liu ◽  
Cheng Hong

Personalized advertising is widely believed to be an effective persuasion strategy. A typical personalized advertising process consists of two phases: The message sender first “learns” the message receiver’s preferences, and then “matches” the message to that person according to his or her preferences. The present study argues that this process may be problematic because it assumes that an individual’s preferences are always stable (i.e., preferences remain the same over time) and extreme (i.e., preferences are highly polarized). Through a 2 (message type: personalized vs. nonpersonalized) × 2 (preference stability: high vs. low) × 2 (preference extremity: high vs. low) between-participants experiment ( N = 227), it is shown that the effectiveness of personalized advertising is moderated by preference stability and extremity. A new conceptualization of personalization is proposed based on the study results, and how the two phases of personalized advertising may be refined is highlighted.


2008 ◽  
Vol 102 (2) ◽  
pp. 215-232 ◽  
Author(s):  
STEPHEN ANSOLABEHERE ◽  
JONATHAN RODDEN ◽  
JAMES M. SNYDER

A venerable supposition of American survey research is that the vast majority of voters have incoherent and unstable preferences about political issues, which in turn have little impact on vote choice. We demonstrate that these findings are manifestations of measurement error associated with individual survey items. First, we show that averaging a large number of survey items on the same broadly defined issue area—for example, government involvement in the economy, or moral issues—eliminates a large amount of measurement error and reveals issue preferences that are well structured and stable. This stability increases steadily as the number of survey items increases and can approach that of party identification. Second, we show that once measurement error has been reduced through the use of multiple measures, issue preferences have much greater explanatory power in models of presidential vote choice, again approaching that of party identification.


2020 ◽  
Vol 20 (1) ◽  
Author(s):  
S. N. Etkind ◽  
N. Lovell ◽  
A. E. Bone ◽  
P. Guo ◽  
C. Nicholson ◽  
...  

Abstract Background Patient preferences are integral to person-centred care, but preference stability is poorly understood in older people, who may experience fluctuant illness trajectories with episodes of acute illness. We aimed to describe, and explore influences on the stability of care preferences in frail older people following recent acute illness. Methods Mixed-methods prospective cohort study with dominant qualitative component, parallel data collection and six-month follow up. Study population: age ≥ 65, Rockwood Clinical Frailty score ≥ 5, recent acute illness requiring acute assessment/hospitalisation. Participants rated the importance of six preferences (to extend life, improve quality of life, remain independent, be comfortable, support ‘those close to me’, and stay out of hospital) at baseline, 12 and 24 weeks using a 0–4 scale, and ranked the most important. A maximum-variation sub-sample additionally contributed serial in-depth qualitative interviews. We described preference stability using frequencies and proportions, and undertook thematic analysis to explore influences on preference stability. Results 90/192 (45%) of potential participants consented. 82/90 (91%) answered the baseline questionnaire; median age 84, 63% female. Seventeen undertook qualitative interviews. Most participants consistently rated five of the six preferences as important (range 68–89%). ‘Extend life’ was rated important by fewer participants (32–43%). Importance ratings were stable in 61–86% of cases. The preference ranked most important was unstable in 82% of participants. Preference stability was supported by five influences: the presence of family support; both positive or negative care experiences; preferences being concordant with underlying values; where there was slowness of recovery from illness; and when preferences linked to long term goals. Preference change was related to changes in health awareness, or life events; if preferences were specific to a particular context, or multiple concurrent preferences existed, these were also more liable to change. Conclusions Preferences were largely stable following acute illness. Stability was reinforced by care experiences and the presence of family support. Where preferences were unstable, this usually related to changing health awareness. Consideration of these influences during preference elicitation or advance care planning will support delivery of responsive care to meet preferences. Obtaining longer-term data across diverse ethnic groups is needed in future research.


2020 ◽  
pp. 94-128
Author(s):  
Andy Baker ◽  
Barry Ames ◽  
Lúcio Rennó

This chapter demonstrates that the dynamics of vote choice described in the previous chapter are caused by the discussion and social ties described in Chapter 2. During campaigns, discussion with disagreeing partners tends to induce preference change in voters, while discussion only with agreeing partners reinforces vote intentions, causing preference stability. The chapter illustrates this relationship at multiple levels of analysis, estimating relationships in the Brazilian and Mexican panel surveys in ways that address threats to causal inference. Quotations from the qualitative data also reveal social influence in action, showing vividly that many voters defer to their more politically knowledgeable social ties. In short, the votes cast on election day in Brazil and Mexico are socially informed. The chapter also shows that the social influences that occur during campaigns determine who wins elections. Candidates whose mid-campaign supporters encounter high rates of disagreement from social ties struggle to hold on to these voters through election day. These voters' preferences are less reinforced in conversation, so many switch to different candidates. The candidate they previously supported collapses in the polls.


Sign in / Sign up

Export Citation Format

Share Document