Threats to next generation mobile application software

Problems that should be resolved by marketer when a new mobile application is put on sale can be divided into two groups. The 1-st one is connected with customer attraction, the 2-nd one – with his/her retaining. On the one hand, resolving these problems is directly connected with advertizing campaign and marketing research, however the majority of companies – developers of mobile applications have no financial possibilities for marketing accompaniment of application entering market. The article studies research, which can be done by own forces. With adequate analysis they can lead to high-quality results and increase in the number of users. Apart from that the author proposes the method of analyzing event arrangement in application software section, which can help keep an eye on user’s steps and interpret them to find key problems of the application. This method of event arrangement is not new for developers and it is offered by existing analytical platforms, however interpretation of obtained results and subsequent company steps can become a serious task. Further development of such methodology based on analytics, segmentation and reviews of users could resolve a problem of developing by companies-developers of mobile applications their own marketing strategy verified in practice.

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A VIRTUAL SIMULATOR AS A TOOL FOR TEACHING REFRACTOMETRY

International Journal of Research -GRANTHAALAYAH ◽

10.29121/granthaalayah.v5.i10.2017.2264 ◽

2017 ◽

Vol 5 (10) ◽

pp. 23-33

Author(s):

Francisco Irochima Pinheiro ◽

Eduardo Pereira De Azevedo ◽

Amália Cinthia Meneses Rêgo ◽

Irami Araújo Neto ◽

Irami Araújo Filho ◽

...

Keyword(s):

Mobile Applications ◽

Mobile Application ◽

Apple Computer ◽

Refractive Errors ◽

Application Software ◽

Interactive Interface ◽

Time Observation ◽

Refraction Data ◽

Myopic Astigmatism ◽

Real Time Observation

Significance: Several educational technological innovations are developed with the purpose of contributing to the training of future optometrists and ophthalmologists. However, very little is available for teaching refractometry. EYE REFRACTION is a simulator mobile applications (App) that works as a fast, straightforward and interactive interface tool for teaching refractometry. Purpose: Develop novel mobile application software (EYE REFRACTION) as a tool for teaching refractometry in medical schools. Methods: EYE REFRACTION software was developed by the emerging company “Ciência Ilustrada studio” incubated at “INOVA Metrópole” of the Digital Metropolis Institute of the Universidade Federal do Rio Grande do Norte, Brazil (IMD-UFRN), using the XCode 4.6.2. program (Apple Computer, Inc. Cupertino, CA, USA). This application software (App) was created for Tablets and has a fully interactive workspace, where after inserting the refraction data of the patient, the user can observe points or focal lines of the refractive errors and all the arrangements resulting from the various possible corrections. Results: After 90 days of blind and random simulations of the EYE REFRACTION App performed by volunteered ophthalmologists, six failures were detected and promptly corrected. Two were detected when refractive errors were simulated (simple myopic astigmatism), two during simulations of hypermetropic astigmatism, being one simple and the other compound, and two others during the simulation of mixed astigmatism. Conclusion: A novel App for teaching refractometry was successfully developed, where it enabled a real-time observation of refractive errors and their arrangements. The EYE REFRACTION App is currently available at Apple App Store.

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