scholarly journals Research on Current Situation and Strategy of Online Marketing of Plateau Summer vegetables in Gansu

2018 ◽  
Vol 228 ◽  
pp. 05008
Author(s):  
Jing Xu ◽  
Huimin Huang
Keyword(s):  
Distribution System ◽  
Product Distribution ◽  
Application Rate ◽  
Current Situation ◽  
Gansu Province ◽  
Online Marketing ◽  
Distribution Mode

This paper pointed out that there were a series of problems in the development of Gansu plateau summer-vegetables online marketing such as the lagging online marketing subject, the low application rate of rural internet and the low standardization and branding of products as well as the imperfect product distribution system and so on. In order to deal with these problems effectively, this paper suggested that Gansu province not only should cultivate the online marketing awareness of all relevant parties and improve the popularization rate of rural networks, but also should build a standardized system and a high-qualified plateau summer food brand. In addition, it is also of much importance to perfect the plateau summer vegetables distribution mode.

scholarly journals Tendencies in the Development of Enterprise Marketing Instrumentarium in the Context of Digitalization

2021 ◽  
Vol 9 (524) ◽  
pp. 259-265
Author(s):  
N. O. Shpak ◽  
◽  
I. V. Hrabovych ◽  
Keyword(s):  
Distribution System ◽  
Product Distribution ◽  
World Market ◽  
Online Marketing ◽  
Digital Marketing ◽  
Communication Policy ◽  
Pricing Policy ◽  
Product Policy ◽  
Promotion Policy ◽  
Blockchain Technology

Modern trends in the development of enterprises are formed under the influence of such factors as activation of globalization processes, growth of consumer requirements, unpredictability of the external environment, transformation of the world market conditions under the influence of the COVID-19 pandemic, strengthening of digitalization and intellectualization processes, development of artificial intelligence, etc. In the context of the formation of Industry 4.0, in order to maintain or strengthen competitive advantages, any enterprise must function taking into account the modern achievements of science and technology, especially in terms of the implementation of digitalization processes in its activities. When implementing digitalization processes, each element of the enterprise’s marketing complex undergoes transformations taking into account the development of digital marketing instruments and technologies. The article researches and analyzes the peculiarities of digitalization of the four main elements of the enterprise marketing complex (product policy, pricing policy, product distribution policy, and promotion policy). The following major trends that influence the formation of the product policy of companies in the context of the implementation of digitalization processes are highlighted and considered: the growing popularity of the digital currency and blockchain technology; digital transformation of banking operations; expansion of the information technology market; development of the network-based production. The advantages of automation and digitalization of the pricing process to accelerate product sales are displayed. It is emphasized that the spread of the COVID-19 pandemic has caused the greatest impetus to intensify the implementation of digitalization processes when choosing a product distribution system by the enterprise. In the communication policy, enterprises prefer to organize online marketing activities. The results of the research presented in the article can be useful for enterprises when choosing the most appropriate digital marketing instruments and technologies for each of the four components of the marketing complex, as well as improve future marketing campaigns in accordance with trends in the development of digitalization processes.

scholarly journals Analisis Bullwhip Effect pada Rantai Supply dengan Model Q Menggunakan Pendekatan Hadley-Within di PT. XYZ Medan

2019 ◽  
Vol 2 (4) ◽  
Author(s):  
Martha Purnama Sari Panggabean ◽  
Dimas Akmarul Putera ◽  
Nursafwah
Keyword(s):  
Supply Chain ◽  
Inventory Control ◽  
Distribution System ◽  
Control Policy ◽  
Bullwhip Effect ◽  
Product Distribution ◽  
Soft Drinks ◽  
Inventory Cost ◽  
Inventory Control Policy ◽  
Q Model

PT. XYZ adalah perusahaan yang bergerak didalam pembuatan kemasan botol minum. Pendistribusian produk dilakukan PT XYZ menggunakan data historis berdasarkan jumlah permintaan pada tahun 2013 dan 2014. Data tersebut menunjukkan bahwa terjadinya perbedaan hasil. Tahun 2013 memiliki jumlah permintaan yang lebih rendah dari tahun 2014. Informasi terdapat bahwa perlu dilakukan pengevaluasian karena didalam rantai produksi terdapat bullwhip effect. Terdapat nilai bullwhip Effect menujukan bahwa nilai bullwhip effect untuk distributor Indomaret, Carrefour, dan rantai manufakturnya masing-masing sebesar 0,5303; 0,2967, dan 0,5114. Usulan perbaikan dapat diatasi yaitu dengan model Q yang berfungsi menggendalikan persediaan pada rantai pasok dengan metodeHadley-Within. Perhitungan pengendalian persediaan untuk distributor Indomaret, Carrefour, dan rantai manufakturnya masing-masing sebesar 1,0721; 1,100; dan 1,0714. Hasil dari perhitungan menujukan bahwa terjadi keseimbangan antara penjual dan pembeli sehingga biaya pun dapat dihematkan pada PT XYZ.   PT. XYZ Medan is manufacturing company that produce soft drinks of beverages in containers. In the product distribution system at PT. XYZ Medan, found that the number of orders based on the result of forecasting in 2013 lower than actual orders at distrbutor and manufacturer in 2014. Distorsion of information on this order can evaluate the indication of bullwhip effect in supply chain. Based on the result calculation of bullwhip effect, found that the value of bullwhip effect for Indomaret distributor, Carrefour, and supply chain of manufacturer each of 0,5303; 0,2967, and 0,5114. Proposed improvements to predominate bullwhip effect that is by doing inventory control policy with Q model using Hadley-Within approach. The value of bullwhip effect aftre doing inventory control policy for Indomaret distributor, Carrefour, and supply chain of manufacturer each of 1,0721; 1,100; dan 1,0714. The value of bullwhip effect which is close to one shows that the variance between the number of the order and the number of the demand nearly balanced so as to save the inventory cost at PT. XYZ Medan.

scholarly journals Empirical Study of Technological Factors Being Involved in Income Distribution --An Example of Gansu Province

2017 ◽  
Vol 8 (2) ◽  
pp. 182
Author(s):  
Liqun Li
Keyword(s):  
Income Distribution ◽  
Field Investigation ◽  
Gansu Province ◽  
Public Institutions ◽  
Technological Innovations ◽  
Allocation Of Resources ◽  
Technological Factors ◽  
Related Data ◽  
Key Factor ◽  
Distribution Mode

Involvement of technological factors in income distribution according to their contributions is an intrinsic requirement of the market economy, and also an objective requirement for promotion of technological innovations and realization of effective allocation of resources. However, many problems emerged in China's enterprises and public institutions, higher education institutions and research institutes during their growth and development, these problems include: "Insider control", "59 Years Old Phenomenon", Low Work Efficiency and severe brain drain etc. These issues were caused by many factors, one key factor is the incomplete distribution incentive mechanism which is, in fact, an ignorance of the value of human capital. Through field investigation of technological factors involving in income distribution in Gansu Province, this article analyzed related data, had a conclusion and proposed some issues in the distribution mode.

Study on the E-Commerce Logistics Distribution Modes of Fresh Agricultural Products

2015 ◽  
Vol 744-746 ◽  
pp. 1895-1901 ◽  
Author(s):  
Jie Sun ◽  
Xin Wang
Keyword(s):  
Business Process ◽  
Distribution System ◽  
Agricultural Products ◽  
Logistics Distribution ◽  
Distribution Mode

The logistics distribution modes have always been the bottleneck factors that restrict the development of fresh agricultural products’ e-commerce. Based on the studying of traditional logistics distribution modes, this paper points out five problems of how to create the e-commerce logistics distribution system. This thesis analyses the e-commerce logistics distribution modes of fresh agricultural products and the business process; summarizes the advantages and problems of the e-commerce logistics distribution of fresh agricultural products; finally, puts forward reasonable suggestions for fresh agricultural products e-commerce logistics distribution mode.

scholarly journals Design of Performance Measurement in Indonesia Plastics Seeds Coloring Company by using Stakeholder Perspective PRISM

2019 ◽  
Vol 8 (5C) ◽  
pp. 598-603
Keyword(s):  
Performance Measurement ◽  
Balanced Scorecard ◽  
Distribution System ◽  
Manufacturing Industry ◽  
Product Distribution ◽  
Performance Measurements ◽  
Traffic Light ◽  
Performance Achievement ◽  
Stakeholder Perspective ◽  
Manufacture Industry

Plastic seed manufacturing industry is an important plastics industry in Indonesia, seen from the needs of plastic consumption to make this industry have considerable opportunities. The measurement system of manifacture industry performance has been so far only centered on financial indicator, whereas this industry is included on the industry which gets many attention from stakeholder related to the potential of environmental pollution caused. The purpose of this research is to develop framework of performance measurement in manufacture industry of plastic seeds coloring by adopting stakeholder perspective Prism. Prism performance measurements have advantages that provide a more comprehensive performance measurement overview than performance measurement using Balanced Scorecard. Steps of research begins with screening KPI, determining performance achievement target, measuring performance target achievementof each KPI and improvement recomendation. The PRISM performance measurement performed in company are then classified into the Traffic Light System category, and find 5 Key Performance Indicators (KPIs) in the red or critical category. Target achivement of KPI employed is the worst in the Case Study done, followed by KPI related product and one KPI related to product distribution system. The low target achievement of KPI employed has implication on the loss annual production 1,028,580 kg equals to $ 102,82.

scholarly journals The role of digital marketing in improving the efficiency of the product distribution system of agricultural enterprises in the Krasnoyarsk Region

2021 ◽  
Vol 247 ◽  
pp. 01027
Author(s):  
Olga Nezamova ◽  
Julia Olentsova
Keyword(s):  
Distribution System ◽  
Product Distribution ◽  
Digital Marketing ◽  
Technical Equipment ◽  
Distribution Centers ◽  
Agricultural Enterprises ◽  
Customer Base ◽  
Krasnoyarsk Region ◽  
Effective Organization ◽  
The Cost

The article considers the system of product distribution and the possibilities of its development and improvement through the use of progressive, digital marketing technologies on the example of agricultural enterprises in the Krasnoyarsk Region in Russia. This problem becomes particularly relevant in times of crisis, when the need to reduce the cost of production increases. The process of product distribution is quite expensive, it has a number of organizational disadvantages. This process does not fully use modern digital marketing technologies to form a customer base, which would significantly speed up the process of product distribution. The article identifies the factors that restrain the development of the process of product distribution, which include: long distances between the subjects of the process, insufficient development of the transport network, its slow renewal, lack of distribution centers and their weak technical equipment, insufficiently developed infrastructure. Also, for a more effective organization of product distribution channels, it is necessary to actively implement modern digital marketing technologies in the process of product distribution, which will help to form a customer base and develop long-term communications with potential customers.

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