scholarly journals Tendencies in the Development of Enterprise Marketing Instrumentarium in the Context of Digitalization

2021 ◽  
Vol 9 (524) ◽  
pp. 259-265
Author(s):  
N. O. Shpak ◽  
◽  
I. V. Hrabovych ◽  
Keyword(s):  
Distribution System ◽  
Product Distribution ◽  
World Market ◽  
Online Marketing ◽  
Digital Marketing ◽  
Communication Policy ◽  
Pricing Policy ◽  
Product Policy ◽  
Promotion Policy ◽  
Blockchain Technology

Modern trends in the development of enterprises are formed under the influence of such factors as activation of globalization processes, growth of consumer requirements, unpredictability of the external environment, transformation of the world market conditions under the influence of the COVID-19 pandemic, strengthening of digitalization and intellectualization processes, development of artificial intelligence, etc. In the context of the formation of Industry 4.0, in order to maintain or strengthen competitive advantages, any enterprise must function taking into account the modern achievements of science and technology, especially in terms of the implementation of digitalization processes in its activities. When implementing digitalization processes, each element of the enterprise’s marketing complex undergoes transformations taking into account the development of digital marketing instruments and technologies. The article researches and analyzes the peculiarities of digitalization of the four main elements of the enterprise marketing complex (product policy, pricing policy, product distribution policy, and promotion policy). The following major trends that influence the formation of the product policy of companies in the context of the implementation of digitalization processes are highlighted and considered: the growing popularity of the digital currency and blockchain technology; digital transformation of banking operations; expansion of the information technology market; development of the network-based production. The advantages of automation and digitalization of the pricing process to accelerate product sales are displayed. It is emphasized that the spread of the COVID-19 pandemic has caused the greatest impetus to intensify the implementation of digitalization processes when choosing a product distribution system by the enterprise. In the communication policy, enterprises prefer to organize online marketing activities. The results of the research presented in the article can be useful for enterprises when choosing the most appropriate digital marketing instruments and technologies for each of the four components of the marketing complex, as well as improve future marketing campaigns in accordance with trends in the development of digitalization processes.

scholarly journals The role of digital marketing in improving the efficiency of the product distribution system of agricultural enterprises in the Krasnoyarsk Region

2021 ◽  
Vol 247 ◽  
pp. 01027
Author(s):  
Olga Nezamova ◽  
Julia Olentsova
Keyword(s):  
Distribution System ◽  
Product Distribution ◽  
Digital Marketing ◽  
Technical Equipment ◽  
Distribution Centers ◽  
Agricultural Enterprises ◽  
Customer Base ◽  
Krasnoyarsk Region ◽  
Effective Organization ◽  
The Cost

The article considers the system of product distribution and the possibilities of its development and improvement through the use of progressive, digital marketing technologies on the example of agricultural enterprises in the Krasnoyarsk Region in Russia. This problem becomes particularly relevant in times of crisis, when the need to reduce the cost of production increases. The process of product distribution is quite expensive, it has a number of organizational disadvantages. This process does not fully use modern digital marketing technologies to form a customer base, which would significantly speed up the process of product distribution. The article identifies the factors that restrain the development of the process of product distribution, which include: long distances between the subjects of the process, insufficient development of the transport network, its slow renewal, lack of distribution centers and their weak technical equipment, insufficiently developed infrastructure. Also, for a more effective organization of product distribution channels, it is necessary to actively implement modern digital marketing technologies in the process of product distribution, which will help to form a customer base and develop long-term communications with potential customers.

scholarly journals Research on Current Situation and Strategy of Online Marketing of Plateau Summer vegetables in Gansu

2018 ◽  
Vol 228 ◽  
pp. 05008
Author(s):  
Jing Xu ◽  
Huimin Huang
Keyword(s):  
Distribution System ◽  
Product Distribution ◽  
Application Rate ◽  
Current Situation ◽  
Gansu Province ◽  
Online Marketing ◽  
Distribution Mode

This paper pointed out that there were a series of problems in the development of Gansu plateau summer-vegetables online marketing such as the lagging online marketing subject, the low application rate of rural internet and the low standardization and branding of products as well as the imperfect product distribution system and so on. In order to deal with these problems effectively, this paper suggested that Gansu province not only should cultivate the online marketing awareness of all relevant parties and improve the popularization rate of rural networks, but also should build a standardized system and a high-qualified plateau summer food brand. In addition, it is also of much importance to perfect the plateau summer vegetables distribution mode.

Distribution of financial services

1993 ◽  
Vol 120 (1) ◽  
pp. 25-65
Author(s):  
A. K. Gupta ◽  
G. Westall
Keyword(s):  
Financial Services ◽  
Distribution System ◽  
Price Sensitivity ◽  
Financial Services Industry ◽  
Future Trends ◽  
Pricing Policy ◽  
Services Industry

AbstractThe historic barriers between the different companies which comprise the financial services industry are breaking down. In order that organisations may prosper in the new environment the relationships between products, distribution and clients need to be understood. A theory is developed to explain the historic position and the dynamics of the current environment and indicate future trends. The conclusion is that successful organisations will be those which fully understand and specialise in a limited number of sectors, and those who start with a clientbase and a distribution system which will not inhibit the introduction of other distribution methods so that they can become multi-product and multi-distribution organisations. Finally, the paper explores the relationships between pricing policy and distribution by means of distribution chains to determine the point and degree of price sensitivity.

scholarly journals Analisis Bullwhip Effect pada Rantai Supply dengan Model Q Menggunakan Pendekatan Hadley-Within di PT. XYZ Medan

2019 ◽  
Vol 2 (4) ◽  
Author(s):  
Martha Purnama Sari Panggabean ◽  
Dimas Akmarul Putera ◽  
Nursafwah
Keyword(s):  
Supply Chain ◽  
Inventory Control ◽  
Distribution System ◽  
Control Policy ◽  
Bullwhip Effect ◽  
Product Distribution ◽  
Soft Drinks ◽  
Inventory Cost ◽  
Inventory Control Policy ◽  
Q Model

PT. XYZ adalah perusahaan yang bergerak didalam pembuatan kemasan botol minum. Pendistribusian produk dilakukan PT XYZ menggunakan data historis berdasarkan jumlah permintaan pada tahun 2013 dan 2014. Data tersebut menunjukkan bahwa terjadinya perbedaan hasil. Tahun 2013 memiliki jumlah permintaan yang lebih rendah dari tahun 2014. Informasi terdapat bahwa perlu dilakukan pengevaluasian karena didalam rantai produksi terdapat bullwhip effect. Terdapat nilai bullwhip Effect menujukan bahwa nilai bullwhip effect untuk distributor Indomaret, Carrefour, dan rantai manufakturnya masing-masing sebesar 0,5303; 0,2967, dan 0,5114. Usulan perbaikan dapat diatasi yaitu dengan model Q yang berfungsi menggendalikan persediaan pada rantai pasok dengan metodeHadley-Within. Perhitungan pengendalian persediaan untuk distributor Indomaret, Carrefour, dan rantai manufakturnya masing-masing sebesar 1,0721; 1,100; dan 1,0714. Hasil dari perhitungan menujukan bahwa terjadi keseimbangan antara penjual dan pembeli sehingga biaya pun dapat dihematkan pada PT XYZ.   PT. XYZ Medan is manufacturing company that produce soft drinks of beverages in containers. In the product distribution system at PT. XYZ Medan, found that the number of orders based on the result of forecasting in 2013 lower than actual orders at distrbutor and manufacturer in 2014. Distorsion of information on this order can evaluate the indication of bullwhip effect in supply chain. Based on the result calculation of bullwhip effect, found that the value of bullwhip effect for Indomaret distributor, Carrefour, and supply chain of manufacturer each of 0,5303; 0,2967, and 0,5114. Proposed improvements to predominate bullwhip effect that is by doing inventory control policy with Q model using Hadley-Within approach. The value of bullwhip effect aftre doing inventory control policy for Indomaret distributor, Carrefour, and supply chain of manufacturer each of 1,0721; 1,100; dan 1,0714. The value of bullwhip effect which is close to one shows that the variance between the number of the order and the number of the demand nearly balanced so as to save the inventory cost at PT. XYZ Medan.

scholarly journals Optimalisasi Usaha Kecil Menengah melalui Pelatihan Digital Marketing

2021 ◽  
Vol 6 (3) ◽  
pp. 358-371
Author(s):  
Saudah Sasa ◽  
Dodot Sapto Adi ◽  
Maulid Agung Triono ◽  
Fajar Supanto
Keyword(s):  
Social Media ◽  
Information And Communication Technology ◽  
Communication Technology ◽  
Online Marketing ◽  
Digital Marketing ◽  
Industrial Society ◽  
Information And Communication ◽  
Working Groups ◽  
Small Industries

The conditions faced by small industries during this pandemic are almost the same as the conditions of the industrial society as a whole. But what distinguishes it is the struggle in producing to marketing products independently. Currently, digital marketing training for small industries provides a measurable support system, due to tactical steps to market products or services to consumers with new breakthroughs. The purpose of this training is to provide easier steps to implement digital marketing applications based on information and communication technology, in order to create consumer attraction for products. The method of implementing this activity is discussion and practice of making captions on social media, online marketing, practicing product photos, forming working groups and presentations. The result of this training is that the participants have awareness of the application of digital marketing to improve the quality of product marketing for small industries more easily.

scholarly journals Modern trends of the world market of electrical equipment

2021 ◽  
pp. 5-9
Author(s):  
Tetiana AVERIKHINA ◽  
Maryna BURIACHENKO ◽  
Valeriia VASYLIEVA
Keyword(s):  
Renewable Energy ◽  
Smart Grid ◽  
Distribution System ◽  
Distribution Systems ◽  
Renewable Energy Sources ◽  
Electrical Equipment ◽  
World Market ◽  
Global Market ◽  
The World ◽  
Transmission And Distribution

Introduction. The world market of electrical equipment is developing very fast. There are many companies in the market that sell electrical equipment, among them there are companies that occupy leading positions. Today, the world market of energy engineering is estimated at 87 billion dollars per year, based on the structural dynamics of growth, the annual volume can reach 110-115 billion dollars per year until 2025. The global market for energy equipment service in 2020 is 31.7 billion dollars, including: LTSA (long-term service) 47 %, modernization – 20 %, field service – 24 %, engineering – 9 %. The purpose of the paper is to analyze the world market of electrical equipment, determine sales, business growth. The list of leaders in electrical equipment on the world market is considered. Results. The main trends in the world today are the following areas: development of DC transmission system, cable lines for underwater laying and cable for connections of renewable energy sources to reduce energy transmission costs through the capabilities of existing transmission lines, through network voltages and innovative design solutions and installation methods. The amendment for these trends shows us the world leaders in the electrical market, such as Legrand, Schneider Electric, ABB, Siemens, DEKraft, SASSIN, EKF, etc., R&D costs are 3.5–5 % of profits (over 60 years). Thus, we can conclude that the global market for cable networks is developing rapidly. This market is expected to grow in the development of smart grid technologies, renewable energy generation and initiatives to modernize the transmission and distribution system. Conclusion. That the global cable ladder market is developing rapidly. This market is expected to grow in the development of smart grid technologies, renewable energy cultivation and government initiatives to modernize transmission and distribution systems.

Adoption of Blockchain Technology to Improve Integrity of Halal Supply Chain Management

2021 ◽  
pp. 2488-2496
Author(s):  
Yudi Fernando ◽  
Mohd Ridzuan Darun ◽  
Ahmed Zainul Abideen ◽  
Daing Nasir Ibrahim ◽  
Marco Tieman ◽  
...  
Keyword(s):  
Supply Chain ◽  
Supply Chain Management ◽  
Raw Materials ◽  
Product Distribution ◽  
Research Gaps ◽  
Chain Management ◽  
Supply Chain Networks ◽  
Fast Growing ◽  
Blockchain Technology

The fast-growing number of Halal integrity issues has attracted the scholar's debate on improving integrity in practicing the Halal supply chain. To investigate how firms comply with Halal procedures in supply chain may not possibly provide much potential research gaps. The application of technology in improving Halal supply chain management on blockchain technology should be given urgent priority. The aim of this chapter is to explore the possibility to integrate blockchain technology to improve the use of Halal supply chain management. Blockchain technology will help the Halal based oriented firm in the supply chain to trace the source of the raw materials, products, labeling information, and Halal product distribution to strengthen the supply chain networks. Blockchain technology-driven Halal supply chain shall overcome and surpass issues related to Halal integrity and certifications which could also have an impact globally.

scholarly journals Understanding marketing and marketing policies in international markets

1985 ◽  
Vol 16 (1) ◽  
pp. 49-53
Author(s):  
Hazel T. Suchard
Keyword(s):  
Economic Development ◽  
International Markets ◽  
Economic Factors ◽  
Pricing Policy ◽  
Promotion Policy ◽  
Level Of Economic Development ◽  
Urban Distribution ◽  
Policy Promotion ◽  
The Impact ◽  
Specific Country

Marketing and marketing policy in international markets, must be based, according to the authoress, upon the level of economic development within a specific country and regions within a specific country. The authoress proceeds to provide stages in development and discusses the implications for product policy, pricing policy, promotion policy, and distribution policy. The impact of other economic factors, cultural forces, political and legal forces are also discussed. The authoress concludes by referring to rural versus urban distribution and its influence on international marketing.

scholarly journals Crypto Hash Algorithm-Based Blockchain Technology for Managing Decentralized Ledger Database in Oil and Gas Industry

J ◽  
2019 ◽  
Vol 2 (3) ◽  
pp. 300-325 ◽  
Author(s):  
Lukman Adewale Ajao ◽  
James Agajo ◽  
Emmanuel Adewale Adedokun ◽  
Loveth Karngong
Keyword(s):  
Embedded System ◽  
Petroleum Product ◽  
Oil And Gas ◽  
Research Work ◽  
Oil And Gas Industry ◽  
Product Distribution ◽  
Gas Industry ◽  
Blockchain Technology ◽  
Distributed Ledger ◽  
Hash Algorithm

This research work proposes a method for the securing and monitoring of petroleum product distribution records in a decentralized ledger database using blockchain technology. The aim of using this technique is to secure the transaction of distributed ledgers in a database and to protect records from tampering, fraudulent activity, and corruption by the chain participants. The blockchain technology approach offers an efficient security measure and novel advantages, such as in the transaction existence and distribution ledger management between the depot, transporter, and retailing filling station. Others advantages are transparency, immunity to fraud, insusceptibility to tampering, and maintaining record order. The technique adopted for this secure distributed ledger database is crypto hash algorithm-1 (SHA-1)-based public permissioned blockchain and telematics, while this telematics approach is an embedded system integrated into an in-vehicle model for remote tracking of geolocation (using Global Positioning System (GPS)), monitoring, and far-off data acquisition in a real-time. The scope of the data in the secure distributed ledger database (using blockchain) developed are identification (ID) of the tanker operator, Depot name, Source station ID, Destination station ID, Petroleum product volume, Transporter ID, and Geographic automobiles location. This system proved to be efficient, secure, and easy to maintain as it does not permit any individual for records tampering, but supports agreement of ~75% of participants in the chain to make changes.

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