The Danish Plain Language Ideology — from a Macro- and Micro-Level Perspective

2015 ◽  
pp. 150-162
Author(s):  
Anne Kjærgaard
2021 ◽  
Vol 45 ◽  
Author(s):  
Irena Prawdzic

Polish-German Bilingualism in the Piła, Czarnków-Trzcianka and Złotów Districts: A Study of Language Management in Three Generations Based on Representative Language BiographiesAs part of the project entitled “Language across generations: Contact induced change in morpho-syntax in German-Polish bilingual speech”, members of the research team conducted interviews in Polish and German with 124 bilingual persons in Poland and Germany, including 14 in the Piła, Czarnków-Trzcianka and Złotów districts. Before 1945, Piła and Złotów belonged to the German province of Pomerania, and when the borders were moved both towns became part of Poland. This brought a complete change of the social, geopolitical and language reality of the inhabitants of the region. In the People’s Republic of Poland, efforts were made to eliminate the German language. The situation changed again after the breakthrough of 1989, when the German minority in Poland was officially recognised. On the basis of three language biographies of people born in the 1920s, 1930s and 1950s, which are representative for the Piła-Złotów region, this study presents how the language ideology of linking one country with one language operated over three generations of speakers. It also considers language management at the micro level, taking into account the changes which occurred in 1945 and 1989. Dwujęzyczność polsko-niemiecka w powiecie pilskim, czarnkowsko-trzcianeckim i złotowskim: zarządzanie językiem w trzech pokoleniach na podstawie reprezentatywnych biografii językowychW ramach grantu „Pokoleniowe zróżnicowanie języka: zmiany morfosyntaktyczne wywołane przez polsko-niemiecki kontakt językowy w mowie osób dwujęzycznych” przeprowadzono wywiady ze stu dwudziestoma czterema osobami dwujęzycznymi w Polsce i w Niemczech w języku polskim i niemieckim, w tym w powiecie pilskim, czarnkowsko-trzcianeckim i złotowskim – z czternastoma osobami. Piła i Złotów należały przed 1945 rokiem do niemieckiej Prowincji Pomorza, a po przesunięciu granic oba miasta znalazły się w Polsce. Rzeczywistość społeczna, geopolityczna i językowa mieszkańców regionu całkowicie się zmieniła. W PRL dążono do wyeliminowania języka niemieckiego. Sytuacja ponownie uległa zmianie po przełomie 1989 roku, kiedy to uznano mniejszość niemiecką w Polsce. Na podstawie trzech biografii językowych osób urodzonych w latach 20., 30. i 50. XX wieku, reprezentatywnych dla regionu pilsko-złotowskiego, pokazano, jak na przestrzeni trzech pokoleń mówców funkcjonowała ideologia językowa łączenia jednego państwa z jednym językiem oraz przedstawiono zarządzanie językami na poziomie mikro z uwzględnieniem cezur czasowych 1945 i 1989 roku.


2017 ◽  
Vol 3 (2) ◽  
pp. 141-154 ◽  
Author(s):  
Zainal Arifin Renaldo

This research aims at exploring the linguistic features employed by advertisers in Cosmopolitan Magazine beauty product advertisements. The study mainly focuses on the use of language in beauty product advertisements and the strategies employed by the advertisers in shaping the ideal concept of women’s beauty. This research is conducted under the theory of Critical Discourse Analysis proposed by Fairclough that focuses on a conception of discourse as text (micro level), discourse practice (meso level) and sociocultural practice (macro level). Its aim is to explore the relationships among language, ideology and power and to find out how advertisers persuade the women to buy their products. The result shows that there are some linguistic features employed by the advertisers i.e. positive and negative adjective, pronouns, imperatives, and modality. Meanwhile the strategies employed are positive-self representation, irrational representation, celebrity endorsement, and clinical test proof


Pragmatics ◽  
2011 ◽  
Vol 21 (2) ◽  
pp. 185-190 ◽  
Author(s):  
Joseph Sung-Yul Park ◽  
Hiroko Takanashi

This special issue revisits the notion of framing based on several recent developments in the fields of sociolinguistics, discourse analysis, and linguistic anthropology, particularly the current interest in the notions of stance, style, metalinguistics and language ideology. In doing so, the contributions highlight the importance of framing not only in the management of micro-level interactional practices but also in the reproduction of cultural ideologies and social relations.


2017 ◽  
pp. 111-140 ◽  
Author(s):  
R. Kapeliushnikov

The paper provides a critical analysis of the idea of technological unemployment. The overview of the existing literature on the employment effects of technological change shows that on the micro-level there exists strong and positive relationship between innovations and employment growth in firms; on the sectoral level this correlation becomes ambiguous; on the macro-level the impact of new technologies seems to be positive or neutral. This implies that fears of explosive growth of technological unemployment in the foreseeable future are exaggerated. Our analysis further suggests that new technologies affect mostly the structure of employment rather than its level. Additionally we argue that automation and digitalisation would change mostly task sets within particular occupations rather than distribution of workers by occupations.


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