Interdiscourse as Inherent Characteristic of Institutional Discourse (on the Example of Educational Discourse)

The article is devoted to the types of interaction of educational discourse with other types of institutional communication: political, economic and medical. The author studies how fragments of discourse function and form semantic potential in official styles of speech where interdiscourse is traditional and describes forms of discourse genre interference caused by global events of 2020: coronavirus epidemic, presidential election in the USA and others. In the article educational discourse is understood in its broad sense which allows to examine the periphery of discourse practice where communication of individuals of equal status and variety of functional styles are natural. The process of interference is studied on micro and meso levels of discourse where certain lexico-sematic fields, key-words, clichs which characterize professional genres of communication serve as markers of interdiscourse and on macro level where historical and social context is considered to define functional styles. Methods of descriptive, discourse and contextual analyses are implemented. The author draws the conclusion that on all levels of institutional interaction the elements of educational discourse are semiotic components of communication, can serve as means of representation of political, economic or medical discourse practice, have pragmatic potential and can be used in argumentative or informative speech strategies the choice of which depends on the type of discourse. On macro level elements of educational discourse often extend beyond specific concepts limited to professional subjects and the discourse itself becomes a part of a bigger subordinating discourse formation.

Argumentation as a discourse practice (Didactic and Linguistic concepts)

Argumentative competence, written or oral argumantation skills are essential in the process of academic non-academic communication. Raising this competence is of particular importance in the education process, which ultimately focuses on promoting the development of general, intercultural communication and stratehic learning skills.The competence to create an argumentative text is complex and includes different dimensions, which means the selection, construction, grouping of arguments, the proper conduct of argumentative reasoning. The systematization of the various concepts and respectives contained in it allows the arguments to be divided into two groups: speaker-oriented and interaction-oriented.Argumentative discussions and organized discussions processes generate discourse that is equated with the notion of community. Argumentation from the perspective of discourse analysis is a discource practice, which is realized in a specific context (contextualized), arises interactively, develops, models and is perceived by the participants in the interaction as argumentation. Strategic reasoning skills, as a discourse practice, instill in everyone in a particular society, in a particular discourse area, mandatory and important knowledge for all and form a solid system of thinking that ultimately leads to reasoned discussions processes.

A day of history and hope: A critical discourse analysis of Joe Biden’s Inauguration speech

This article explores how President-elect Joe Biden used the rhetoric of political language in his inauguration speech as an attempt to showcase his policy plans as well as his political views on the American political scene. This article also looks at how each of the political messages in his inauguration speech shows the ideology and power that Joe Biden believes in. To provide comprehensive details about the elements of Joe Biden’s inauguration speech, the researchers use Norman Fairclough’s idea to view continuing social practice via the prisms of text, discourse practice, and the sociocultural practice that underpins the text, or to view the underlying reality that gave rise to the discourse

REPRESENTASI KEKERASAN DALAM NOVEL LAUT BERCERITA KARYA LEILA S. CHUDORI (REPRESENTATION OF VIOLENCE IN LAUT BERCERITA NOVEL BY LEILA S. CHUDORI)

Representation of Violence in Laut Bercerita Novel by Leila S. Chudori. This study aims to describe the forms of violence and resistance in the novel Laut Bercerita by Leila S. Chudori. The description is done by discourse analysis. Critical discourse analysis examines various social forms and their imbalances displayed through text, then relates them to social and political contexts. This research uses descriptive qualitative method with Norman Fairclough's critical discourse analysis approach Based on the analysis, there are three types of violence, namely physical, verbal, and bureaucratic violence. The form of physical violence are beatings and torture. The form of verbal violence are to accuse and ridicule. Bureaucratic violence is shown in the form of a prohibition on joining a formal institution for people with a certain background and the prohibition of staging theater or poetry which are considered to carry certain ideologies. Meanwhile, there are two types of resistance representations, namely open resistance and closed resistance. Open resistance is shown in the form of demonstrations. Closed resistance is shown in the form of resistance to categories imposed on society. Key words: discourse practice, violence, representation AbstrakRepresentasi Kekerasan dalam Novel Laut Bercerita Karya Leila S. Chudori. Penelitian ini bertujuan untuk mendeskripsikan wujud kekerasan dan perlawanan dalam novel Laut Bercerita karya Leila S. Chudori. Deskripsi tersebut dilakukan dengan analisis wacana. Analisis wacana kritis mengkaji beragam bentuk sosial dan ketimpangannya yang ditampilkan melalui teks, kemudian menghubungkannya dengan konteks sosial dan politik. Penelitian ini menggunakan metode deskriptif kualitatif dengan pendekatan analisis wacana kritis Norman Fairclough. Berdasarkan hasil analisis, terdapat tiga jenis kekerasan, yaitu kekerasan fisik, verbal, dan birokratik. Kekerasan fisik dengan wujud pemukulan dan penganiayaan. Kekerasan verbal dengan wujud menuduh dan mengejek. Kekerasan birokratik ditunjukkan dalam wujud larangan bergabung dengan suatu institusi formal bagi orang dengan latar belakang tertentu dan larangan pementasan seni teater atau puisi yang dianggap membawa ideologi tertentu. Sedangkan, representasi perlawanan terdapat dua jenis, yaitu perlawanan terbuka dan perlawanan tertutup. Perlawanan terbuka ditunjukkan dalam wujud demonstrasi. Perlawanan tertutup yang ditunjukkan dalam bentuk penolakan terhadap kategori-kategori yang dipaksakan terhadap masyarakat. Kata-kata kunci: wacana kritis, kekerasan, representasi

CLARIFICATION OF SASA GOURMET POWDER ADVERTISEMENT TOWARDS INDONESIAN PERCEPTIONS: A DISCOURSE ANALYSIS

This research describes the advertisement of Sasa Gourmet Powder which clarify issues that develop in Indonesian society about the use of MSG that is harmful for health. The source data used in this research is a “Sasa Gourmet Powder Advertisement #NikmatiHidupSepenuhnya (2021)” which has 29 seconds in long. The advertisement selected is available on Youtube. The aims of this research to reveal the purpose about why this advertisement is made and the social conditions underlying the making of the advertisement. This research applies descriptive qualitative method, which describes and explains the social world phenomenon or events. One of types in qualitative research is text analysis. This research utilizes text analysis in Sasa Gourmet Powder using Discourse analysis approach. The theory that used in this research is about Three-Dimensional Approach by Fairclough (1995). This theory explain about the relationship exists between social structures and discourse, because discourse influences social conventions, while social structures influence discourse. It focuses on analysis of language text, discourse practice (texts production and interpretations of text), and sociocultural practice. This research found that Sasa Gourmet Powder advertisements are designed to bring a new packaging from the company and to clarify its problems about MSG that have spread in society. With this advertisement, Sasa wants to show the fact that the MSG product does not cause stupidity. Sasa explained that its MSG products are safe to consume provided the limits of use are appropriate. Its products were also safely and halalled certified.Keywords: Discourse analysis, Advertising discourse, Fairclough’s Three-Dimensional theory, Sasa Gourmet Powder.

Konstruksi Perempuan Dalam Lagu-Lagu Berbahasa Sasak: Studi Analisis Wacana Kritis Norman Fairclough

This study purposed to explain the women’s construction in Sasak traditional songs according on Nourman Fairclough's critical discourse analysis with an analysis focus on three aspects, namely text structure, discourse practice, and sociocultural practice. This research is a qualitative descriptive research. Data were collected using observation and interview methods. The results of the research on the structure of the text construct women as bebalu 'widow' and dedare 'girl'. Bebalu is constructed as a woman who is weak, suffering, the material for gossip, no self-awareness, awry, easily fooled by men, the object of ridicule. get married quickly, favored by men, thickly dressed, slut, like to divorce, likes to be ogled and seduced by men, likes to dress up, and easily moving on. Meanwhile, dedare is constructed as a woman who likes someone's husband, mistress, unfeeling, selfish, and a love slave. The discourse practice dimension of the production process, male dominance in the Sasak music industry provides flexibility in constructing women from a male perspective and commercial factors require the music industry to create songs that are loved by the public. Meanwhile, the process of consuming texts by fans of Sasak songs accepts and considers what is constructed in the song as something that is in accordance with reality, natural, and entertaining. In terms of sociocultural practice, patriarchal cultural factors and high public interest provide space for the music industry to be bolder in producing gender-biased songs.

A Multimodal Critical Discourse Analysis of Corporate Apologies by Starbucks CEO from the Perspective of Crisis Management

From the perspective of crisis management, this research examines how Starbucks chief executive officer (CEO) extended corporate apologies to the stakeholders via an interview video and a monologue video under the framework of multimodal critical discourse analysis (MCDA). The apologies offered by Starbucks CEO in an interview with ABC News and a monologue were analyzed to illustrate textual, and visual characteristics. The analysis of text, discourse practice and social practice was conducted to explore apology discourse strategies employed by Starbucks CEO. The results indicated that corporate apology discourse contributes to crisis management and revealed the interplay of corporate apology discourse, crisis management, and social background.

Resistensi Masyarakat Terhadap Dominasi Kekuasaan Dalam Novel Tanah Tabu Karya Aninditya S. Thyaf

Social problems within the social reality have become problems that cannot be fully resolved, especially when they are concerned with the domination of power. This research seeks to describe various kinds of resistance of the Papuans against the domination of power which includes domination of patriarchal social power, domination of economic power, and domination of political power in a novel entitled Tanah Tabu by Anindita S. Thyaf. This research implemented a descriptive qualitative method with Norman Fairclough's critical discourse analysis model, including three dimensions of the text, discourse practice, and socio-cultural practice. The research results revealed that: (1) from the perspective of text dimension, the linguistic aspect showed resistance by the local community through the vocabulary used by the author, (2) from the perspective of discourse practice, it voiced injustice and violence due to domination of power, (3) from the perspective of socio-cultural practice, the socio-cultural context influenced the emergence of the text.

Critical Discourse Analysis of the Suicide Bombings at Three Churches in Surabaya on the News Published by Vice.Com

This study aims to reveal vice.com's discourse strategy in reporting the suicide bombings at three churches in Surabaya on 13 May 2018. This action caused many victims, namely 28 people died and 57 people were injured. The presence of mass media facilitates the search and acquisition of information by the public, especially with the emergence of online media. People tend to actively find out about what is going on and the existence of online media makes news very easily accessible to the public. Fairclough's critical discourse analysis model is applied to analyze news on vice.com media. Vice.com is an online media based in America-Canada. Vice.com first expanded to Southeast Asia and stopped in Indonesia. This study seeks to examine three levels of analysis in critical discourse analysis, namely: text, discourse practice, and sociocultural practice. Vice.com also has an independent position in exposing news without intervention from other parties. This is indicated by the vice.com editor who chooses a diction that tends to have neither negative nor positive connotations. In addition, 26 direct quotes were found in 4 news articles. At the text level, events are delivered coherently and clearly. Media vice.com does not seem to have an agenda to provoke the public regarding this issue because the news tends to only provide information regarding the number of victims. The situation conveyed is related to events, individuals, groups, situations, and others in the text. The role of language in the text used by vice.com editors is to educate audiences to understand the realities that actually happen easily. At the discourse practice level, the news production system has freedom in the news production process and there is no intervention from the capital owner to directly affect the reporting of the case. At the level of sociocultural practice, media vice.com puts forward a controlled, safe and peaceful situation in the socio-political area of Surabaya.

FRAME ANALYSIS OF MICROTEACHING IN A COMMUNITY OF PRACTICE OF TEACHERS OF ENGLISH AS AN ADDITIONAL LANGUAGE IN SOUTHERN BRAZIL

The purpose of this study is to discuss the discourse practice of microteaching in a teaching community consisting mainly of students pursuing the teacher certification in English as an Additional Language in southern Brazil. The study relies on qualitative methods of data generation and analysis as well as on the framework of interactional sociolinguistics. Results suggest microteaching is a highly complex practice, with a recurring pattern. Additionally, they suggest that students who are considered successful in a microteaching session are those who produce such pattern in their micro-classes. We conclude by suggesting that informing participants about the expectations regarding the structure of microteaching before they engage in it is desirable.