scholarly journals An exploratory study looking at the relationship marketing techniques used in the music festival industry

2011 ◽  
Vol 9 (5) ◽  
pp. 451-464 ◽  
Author(s):  
Anna Kerr ◽  
Daryl May
Keyword(s):  
Relationship Marketing ◽  
Exploratory Study ◽  
Music Festival ◽  
The Relationship

PENGARUH INPUT PROSES RELATIONSHIP MARKETING TERHADAP OUTPUT PROSES RELATIONSHIP MARKETING

2019 ◽  
Vol 27 (2) ◽  
pp. 190-206
Author(s):  
Surawan Setya Budi S
Keyword(s):  
Relationship Marketing ◽  
Research Use ◽  
Measuring Instrument ◽  
Total Quality ◽  
Input Process ◽  
Customer Expectations ◽  
Simultaneous Test ◽  
Marketing Process ◽  
Process Understanding ◽  
The Relationship

This research use relationship marketing teory which applied 4 factor of input process understanding customer expectations, building service partnerships, empowiring employers, and total quality management, and output relationship marketing process: customer satisfaction and customer layalty. The objective of this research is to find out wich factors of input process that has more impact on the output process in relationship marketing. There are 60 trusted correspondencea from Grand Inna Malioboro Hotel customer whom at least have been stayed at the hotel three times. The method of collecting data in these research use questioners and Likert scale measuring instrument 5 points that will be tested by the instrument and analyzed by using regressision analysi the simultaneous test of variabel for the relationship marketing input s. The result of the instrument shows the items used are valid and reliable. It displays the outpout process passed the assumtions test, while the signifikacant relationship marketingto the output of relationtionship marketing, For the passive test of vareable input process relationship marketing with the ouput process relationship marketing shows all significant variables unless vareabel understands customer expectations does not have a significant effect on the process of output relationship marketing

The Relationship between Item Context Characteristics and Student Performance: The Case of the 2006 and 2009 PISA Science Items

2015 ◽  
Vol 117 (1) ◽  
pp. 1-36
Author(s):  
Maria Araceli Ruiz-Primo ◽  
Min Li
Keyword(s):  
Empirical Evidence ◽  
Student Performance ◽  
Research Design ◽  
Exploratory Study ◽  
Test Design ◽  
Test Items ◽  
Pisa 2006 ◽  
The Relationship ◽  
Context Characteristics ◽  
Key Questions

Background A long-standing premise in test design is that contextualizing test items makes them concrete, less demanding, and more conducive to determining whether students can apply or transfer their knowledge. Purpose We assert that despite decades of study and experience, much remains to be learned about how to construct effective and fair test items with contexts. Too little is known about how item contexts can be appropriately constructed and used, and even less about the relationship between context characteristics and student performance. The exploratory study presented in this paper seeks to contribute to knowledge about test design and construction by focusing on this gap. Research Design We address two key questions: (a) What are the characteristics of contexts used in the PISA science items? and (b) What are the relationships between different context characteristics and student performance? We propose a profiling approach to capture information about six context dimensions: type of context, context role, complexity, resources, level of abstraction, and connectivity. To test the approach empirically we sampled a total of 52 science items from PISA 2006 and 2009. We describe the context characteristics of the items at two levels (named layers): general (testlet context) and specific (item context). Conclusion We provide empirical evidence about the relationships of these characteristics with student performance as measured by the international percentage of correct responses. We found that the dimension of context resources (e.g., pictures, drawings, photographs) for general contexts and level of abstractness for specific contexts are associated with student performance.

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