scholarly journals Internal brand management: introduction to the special issue and directions for future research

2018 ◽  
Vol 25 (3) ◽  
pp. 197-201 ◽  
Author(s):  
Rico Piehler ◽  
Debra Grace ◽  
Christoph Burmann
Keyword(s):  
Brand Management ◽  
Future Research ◽  
Special Issue ◽  
Internal Brand Management

scholarly journals The behavioral consequences of internal brand management among frontline employees

2017 ◽  
Vol 26 (3) ◽  
pp. 251-261 ◽  
Author(s):  
Rose Du Preez ◽  
Michael Bendixen ◽  
Russell Abratt
Keyword(s):  
Financial Services ◽  
Brand Management ◽  
Citizenship Behavior ◽  
Future Research ◽  
Comprehensive Model ◽  
Frontline Employees ◽  
Customer Contact ◽  
Content Type ◽  
Internal Customers ◽  
Internal Brand Management

Purpose The purpose of this study is to develop and test a comprehensive model for the outcomes of internal brand management (IBM), linking it to brand citizenship behavior (BCB) and intention to stay (IS) through job satisfaction (JS) and brand commitment (BC). Design/methodology/approach A comprehensive literature review is undertaken to develop the proposed model. The sample consists of three separate cases, a financial services firm, a multinational telecommunications company, both based in South Africa, and a regional grocery chain operating in the USA. Useable samples of 154, 96 and 241 were achieved for the three cases, respectively. In all cases, the majority of the respondents were customer contact employees. Findings The structural models showed some surprising results, the major one being that brand proselytization is not a component of BCB. Despite using the same instrument, the levers that drive IBM were different in each of the three cases and different from previous studies. Research limitations/implications The results of this research indicate that IBM and BCB are contextual. This implies that a universal instrument to measure these constructs has yet to be developed, representing an interesting avenue for future research. Practical implications Regarding employees as internal customers and including them in various marketing initiatives and brand-orientated human resource practices (recruitment, induction and training) are key to a successful IBM program. Originality/value A comprehensive model for the outcomes of IBM was developed and tested, linking it to BCB and IS through JS and BC. It is the first time that research has been conducted with customer contact employees only.

Brand management and the world of the arts: collaboration, co-operation, co-creation, and inspiration

2018 ◽  
Vol 27 (3) ◽  
pp. 237-248 ◽  
Author(s):  
Carsten Baumgarth
Keyword(s):  
Brand Management ◽  
Future Research ◽  
Special Issue ◽  
Content Type ◽  
The Past ◽  
The Arts ◽  
Four Levels ◽  
Key Aspects ◽  
Published Research

Purpose This paper aims to present historical examples of collaborations between brand strategists and artists; provide an extensive, structured overview of existing published research on such collaborations and their effects; present seven papers comprising this special issue; and discuss ideas for further research into brand–art collaboration. Design/methodology/approach This is an editorial based mainly on an extensive and broad literature review. Findings First, this editorial underpins the relevance of brand–art collaboration in the past and present by reference to real examples. Second, it structures the diverse literature into four key aspects of the topic: inspiration, insights, identity and image. Third, it provides a glimpse of the seven papers selected for this special issue. Fourth and finally, it identifies a total of 16 avenues for further research, on four levels (artist, brand owner, consumer and cooperation process). Originality/value This editorial and the entire special issue together represent the first anthology on the topic of the interface between brand management and arts. The collection and classification of the existing literature, the formulation of ideas for future research and the content of the seven papers are collectively excellent starting springboards for new and fresh brand research projects.

Pengaruh Lintas Budaya Pada Pemasaran Internasional Dengan Pendekatan Perilaku Konsumen

2017 ◽  
Vol 1 (2) ◽  
pp. 168-176
Author(s):  
Endy Gunanto ◽  
Yenni Kurnia Gusti
Keyword(s):  
Consumer Behavior ◽  
Marketing Strategy ◽  
Consumer Culture ◽  
International Organization ◽  
Future Research ◽  
Special Issue ◽  
Cross Culture ◽  
Several Variables ◽  
Cultural Orientations ◽  
The Impact

In this article we present a conceptual of the effect of cross culture on consumer behavior incorporating the impact of globalization. This conceptual idea shows that culture inûuences various domains of consumer behavior directly as well as through international organization to implement marketing strategy. The conceptual identify several factors such as norm and value in the community, several variables and also depicts the impact of other environmental factors and marketing strategy elements on consumer behavior. We also identify categories of consumer culture orientation resulting from globalization. Highlights of each of the several other articles included in this special issue in Asia region. We conclude with the contributions of the articles in terms of the consumer cultural orientations and identify directions for future research.

scholarly journals A group processes approach to antiscience beliefs and endorsement of “alternative facts”

2021 ◽  
Vol 24 (4) ◽  
pp. 513-517
Author(s):  
Bastiaan T. Rutjens ◽  
Sander van der Linden ◽  
Romy van der Lee ◽  
Natalia Zarzeczna
Keyword(s):  
Cognitive Biases ◽  
Group Processes ◽  
Well Being ◽  
Future Research ◽  
Special Issue ◽  
Psychological Study ◽  
Alternative Facts ◽  
Intragroup Processes ◽  
Group Identities

The global spread of antiscience beliefs, misinformation, fake news, and conspiracy theories is posing a threat to the well-being of individuals and societies worldwide. Accordingly, research on why people increasingly doubt science and endorse “alternative facts” is flourishing. Much of this work has focused on identifying cognitive biases and individual differences. Importantly, however, the reasons that lead people to question mainstream scientific findings and share misinformation are also inherently tied to social processes that emerge out of divisive commitments to group identities and worldviews. In this special issue, we focus on the important and thus far neglected role of group processes in motivating science skepticism. The articles that feature in this special issue cover three core areas: the group-based roots of antiscience attitudes; the intergroup dynamics between science and conspiratorial thinking; and finally, insights about science denial related to the COVID-19 pandemic. Across all articles, we highlight the role of worldviews, identities, norms, religion, and other inter- and intragroup processes that shape antiscientific attitudes. We hope that this collection will inspire future research endeavors that take a group processes approach to the social psychological study of science skepticism.

scholarly journals Radical innovation and its regional impact—a roadmap for future research

2021 ◽  
Author(s):  
David Audretsch ◽  
Dirk Fornahl ◽  
Torben Klarl
Keyword(s):  
Small Business ◽  
Regional Growth ◽  
Radical Innovation ◽  
Future Research ◽  
Special Issue ◽  
Business Economics ◽  
Regional Impact ◽  
Important Link ◽  
Nuanced Understanding

AbstractThe aim of this paper is to introduce the special issue of Small Business Economics on “Radical Innovation, Entrepreneurship, and (Regional) Growth” and present a roadmap for future research in the area. This article argues that the link between the literature on radical innovation, entrepreneurship, and (regional) growth is still an underresearched topic. This paper also reviews the special issue’s contributions that allow for a more nuanced understanding of this important link.

scholarly journals Poverty and climate change: introduction

2018 ◽  
Vol 23 (3) ◽  
pp. 217-233 ◽  
Author(s):  
Stephane Hallegatte ◽  
Marianne Fay ◽  
Edward B. Barbier
Keyword(s):  
Climate Change ◽  
Agricultural Production ◽  
Heat Waves ◽  
Future Research ◽  
Poor People ◽  
Special Issue ◽  
National Wealth ◽  
Economic Statistics ◽  
Climate Vulnerability ◽  
Impacts Of Climate Change

AbstractBecause their assets and income represent such a small share of national wealth, the impacts of climate change on poor people, even if dramatic, will be largely invisible in aggregate economic statistics such as the Gross Domestic Product (GDP). Assessing and managing future impacts of climate change on poverty requires different metrics, and specific studies focusing on the vulnerability of poor people. This special issue provides a set of such studies, looking at the exposure and vulnerability of people living in poverty to shocks and stressors that are expected to increase in frequency or intensity due to climate change, such as floods, droughts, heat waves, and impacts on agricultural production and ecosystem services. This introduction summarizes their approach and findings, which support the idea that the link between poverty and climate vulnerability goes both ways: poverty is one major driver of people's vulnerability to climate-related shocks and stressors, and this vulnerability is keeping people in poverty. The paper concludes by identifying priorities for future research.

A model for managing service encounters for neo-luxury consumers

2016 ◽  
Vol 8 (1) ◽  
pp. 41-52 ◽  
Author(s):  
Bonnie Canziani ◽  
Kittichai Watchravesringkan ◽  
Jennifer Yurchisin
Keyword(s):  
Social Class ◽  
Brand Management ◽  
Service Providers ◽  
Future Research ◽  
Service Encounters ◽  
Theoretic Model ◽  
Luxury Brands ◽  
Content Type ◽  
Consumer Markets ◽  
Future Research Directions

Purpose – This paper aims to explore a theoretical relationship among perceptions of consumer social class, the perceived legitimacy of customer requests for service and the delivery of intangible services. It focuses the discussion on service firm encounters with non-traditional consumers seeking to purchase from luxury brands. Design/methodology/approach – The paper reviews the literature for current trends in strategies of luxury brands and characteristics of evolving global and Asian consumer markets for luxury and neo-luxury goods and draws a theoretic model with propositions. Findings – Evidence suggests that service providers can improve efforts to expand services to the newly rich and trading-up neo-luxury consumer markets by focusing on the intangible elements of the service delivery system. Particular emphasis is placed on enhancing employee treatment of neo-luxury customers during service encounters by understanding the influence of employee perceptions of consumer social class and evaluations of the perceived legitimacy of customer requests for service. Originality/value – The paper contributes to the theoretical discussion in luxury brand management by suggesting that employees are influenced by impressions of customer worth and other attributes when determining responses to customers during service encounters. Implications for practitioners and future research directions for academics based on the framework are presented.

scholarly journals Ecological Management: a Research Agenda

2021 ◽  
Vol 20 (1) ◽  
pp. 1-4
Author(s):  
Vincent Blok
Keyword(s):  
Research Agenda ◽  
Future Research ◽  
Ecological Management ◽  
Special Issue ◽  
Philosophical Reflection

AbstractThis editorial sketches the relevancy and urgency of philosophical reflection on issues in ecological management. It subsequently provides a research agenda for future research on ecological management in the field of philosophy of management. Finally, it introduces the three articles that are part of this special issue.

scholarly journals Assessment and Governance of Sustainable Soil Management

2018 ◽  
Vol 10 (12) ◽  
pp. 4432 ◽  
Author(s):  
Katharina Helming ◽  
Katrin Daedlow ◽  
Bernd Hansjürgens ◽  
Thomas Koellner
Keyword(s):  
Driving Forces ◽  
Interdisciplinary Approach ◽  
Soil Management ◽  
Research Field ◽  
Future Research ◽  
Soil Functions ◽  
Special Issue ◽  
Arable Soils ◽  
Sustainable Soil Management ◽  
Production Conditions

The globally increasing demand for food, fiber, and bio-based products interferes with the ability of arable soils to perform their multiple functions and support sustainable development. Sustainable soil management under high production conditions means that soil functions contribute to ecosystem services and biodiversity, natural and economic resources are utilized efficiently, farming remains profitable, and production conditions adhere to ethical and health standards. Research in support of sustainable soil management requires an interdisciplinary approach to three interconnected challenges: (i) understanding the impacts of soil management on soil processes and soil functions; (ii) assessing the sustainability impacts of soil management, taking into account the heterogeneity of geophysical and socioeconomic conditions; and (iii) having a systemic understanding of the driving forces and constraints of farmers’ decision-making on soil management and how governance instruments may, interacting with other driving forces, steer sustainable soil management. The intention of this special issue is to take stock of an emerging interdisciplinary research field addressing the three challenges of sustainable soil management in various geographic settings. In this editorial, we summarize the contributions to the special issue and place them in the context of the state of the art. We conclude with an outline of future research needs.

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