<p class="0abstract">Today, the influence of the social media on different aspects of our lives is increasing, many scholars from various disciplines and majors looking at the social media networks as the ongoing revolution. In Social media networks, many bonds and connections can be established whether being direct or indirect ties. In fact, Social networks are used not only by people but also by companies. People usually create their own profiles and join communities to discuss different common issues that they have interest in. On the other hand, companies also can create their virtual presence on the social media networks to benefit from this media to understand the customers and gather richer information about them. With all of the benefits and advantages of social media networks, they should not always be seen as a safe place for communicating, sharing information and ideas, and establishing virtual communities. These information and ideas could carry with them hatred speeches that must be detected to avoid raising violence. Therefore, web content mining can be used to handle this issue. Web content mining is gaining more concern because of its importance for many businesses and institutions. Sentiment Analysis (SA) is an important sub-area of web content mining. The purpose of SA is to determine the overall sentiment attitude of writer towards a specific entity and classify these opinions automatically. There are two main approaches to build systems of sentiment analysis: the machine learning approach and the lexicon-based approach. This research presents the design and implementation for violence detection over social media using machine learning approach. Our system works on Jordanian Arabic dialect instead of Modern Standard Arabic (MSA). The data was collected from two popular social media websites (Facebook, Twitter) and has used native speakers to annotate the data. Moreover, different preprocessing techniques have been used to show their effect on our model accuracy. The Arabic lexicon was used for generating feature vectors and separate them to features set. Here, we have three well known machine learning algorithms: Support Vector Machine (SVM), Naive Bayes (NB) and k-Nearest Neighbors (KNN). Building on this view, Information Science Research Institute’s (ISRI) stemming and stop word file as a result of preprocessing were used to extract the features. Indeed, several features have been extracted; however, using the SVM classifier reveals that unigram and features extracted from lexicon are characterized by the highest accuracy to detect violence.</p>
Social media optimization: making library content shareable and engaging
