From tsunami to recovery: the resilience of the Sri Lankan tourism industry.

Author(s):  
J. Buultjens ◽  
I. Ratnayake ◽  
A. C. Gnanapala
Keyword(s):  
Author(s):  
H. Shamini

The integration of social networking and new technologies has changed the way of communication and information sharing among the people, especially of young people is a fact. As well as, the development of Social Media (SM) has conveyed important changes in the behavioural pattern of tourists. Therefore, it is very essential to understand this new influential trending among the youth tourists, in order to accelerate the tourists’ arrival and contribute to the development of Sri Lanka tourism. Therefore, this research aims at providing an insight to the Tourism Industry in Sri Lanka with regards to how social media platforms influence youth tourists’ behavior. A sample of 103 youth tourists’ response attained through online. The data obtained from the online survey were analyzed with descriptive, reliability test, mean and regression analysis. Results from the survey have identified that Social Media does influence in the youth tourists’ behaviour.  In detail, eWOM and Online reviews/comments significantly influence in the behavior of youth tourists.  And also the study confirmed that in order to attract tourists to a destination mainly revolves in the ability to convey the information to create positive images in the mind of youth tourists via social media. Thereby this study has recommended many suggestions for the Tourism and authorities. Including tourist authority should make its social media pages more interesting, appealing, informative and interactive so the customers can enjoy their social media experiences and they could spread eWOM and online reviews. And also they need to focus on how to create a positive and satisfactory image to their social media users in many other ways.


2021 ◽  
Vol 5 (3) ◽  
Author(s):  
Adhiga Manik Jayasundera

The main purpose of the research is to contribute to developing knowledge in tourism industry of Sri Lanka. In this paper the author highlights some areas which should be properly explored for the sustainable growth in the sector of tourism and economic development in Sri Lanka. The author recommends promoting Sri Lanka as a product to the tourists, it is necessary to concentrate on the quality of the product as it helps in lengthening the duration of stay for current customers and thereby emerging new customers. Sri Lanka has a long history of tourism, dating back to the times of King Rawana’s period (about 4000 years ago). According to different sources of historical accounts, many of the foreigners have visited Sri Lanka for many different reasons from various regions. Indian ancient calligraphy provide ample evidence of Hanuman and Prince Rama visited Sri Lanka not as tourists in the modern sense, but for a different reason about 4000 years ago. Local ancient chronicles also mention about Venerable Fa Hien from China, Marco Polo from Italy and Ibn Battuta from Arab also have visited Sri Lanka. The first Asians who visited were Arabs for trading purposes in 2nd – 3rd Century A.D. and later Portuguese landed by a mistake in early 16th Century (1505 A.D.), followed by Dutch and British culminating as invaders. Tourism in Sri Lanka is growing rapidly, for centuries and has been a popular place of attraction for foreign travelers. Tourist income is one of the important segments that contribute to the Sri Lankan economy. After Sri Lanka’s Independence in 1948 the promotion of tourism was considered by re-establishing the Ceylon Tourist Board which took over the function of the Tourist Bureau. More formal recognition for the country’s tourism sector was given with the enactment of Act No.10 of 1966 as Sri Lanka Tourist Board. The history of Sri Lanka helps to understand better this country, its culture, social and environmental impact and economic growth.


2018 ◽  
Vol 10 (2) ◽  
pp. 116-133 ◽  
Author(s):  
Hapugoda Achchi Kankanammge Nadee Sheresha Surangi

PurposeResearch investigating female entrepreneurs and their networking relationships has developed considerably over the past two decades. There are, however, few Sri Lankan studies that have specifically focussed on female entrepreneurs in terms of their social networks. This paper aims to examine the important influences on these female entrepreneurs’ networking behaviour within small businesses in the tourism sector.Design/methodology/approachHaving established that the social constructionist approach is most suitable for this study, in-depth narrative interviews and observations were deemed a particularly suitable research tool. In total, 14 female entrepreneurs were purposively approached and interviewed. Narrative analysis was used to analyze and interpret qualitative data, which were organized with the assistance of QSR NVivo 10, a software programme.FindingsCompeting family responsibilities and business matters (being a good mum and dutiful wife), culture and societal expectations, running home-based business and building trust were found as main influences on female entrepreneurial networking behaviours. The majority revealed stressful times trying to combine the business with multiple roles and societal expectations.Practical implicationsApplications of the model in female entrepreneurial networking behaviour are suggested, within and beyond the context of the small business tourism industry in Sri Lanka.Originality/valueThis study enriches the understanding of social networks and social capital based on the experience of Sri Lankan female entrepreneurs, which is influenced by contextual factors of identity, gender and culture.


2018 ◽  
Vol 8 (5) ◽  
pp. 515-527
Author(s):  
Chamali Bandara ◽  
D.M.P.P. Dissanayake ◽  
Gayani Karunasena ◽  
Nadun Madhusanka

Purpose The successful continuation of green certification in the Sri Lankan hotel sector is vital for tourism industry as well as the economy of the country as it balances the economic interests with social and environmental responsibilities. However, it has become an issue in the Sri Lankan hospitality and tourism industry to sustain green certification due to many challenges. The prevailing situation highlights the need of exploring long-term strategies to mitigate challenges in sustaining green certification which has not been researched to date. Thus, the purpose of this paper is to propose strategies to mitigate challenges in sustaining green certification in the hotel sector in Sri Lanka. Design/methodology/approach In total, 3 hotels were selected as cases of the study and 12 semi-structured interviews were conducted with engineers, maintenance managers and supervisors, who are responsible for sustaining green certificates at such hotels. The collected data were subjected to cross-case analysis to determine challenges in sustaining green certification. The findings were analysed with the support of the QSR.NVivo version 11.0 computer software. Findings Challenges were identified in detail under five main categories. They are technical, managerial, political and legal, environment and biological and social and cultural. Such challenges include design and construction defects, use of poor quality building and other materials, improper maintenance practices, incomplete and unclear construction documents, plans and specifications, resource limitations, insufficient budget allocations, government intervention, legal constraints, lack of user awareness and natural environmental conditions. Finally, strategies to mitigate such challenges are proposed based on empirical research findings. Research limitations/implications Only the Green Globe certified hotels in Sri Lanka were selected considering their need to renew certification annually. Further, interviewees were selected mainly focusing on the operational phase of a building. Hence, the findings were mostly limited to the perceptions and knowledge areas of selected interviewees. This can be highlighted as a primary limitation of the research, where a further study should be carried out on the perceptions of design stage professionals incorporating design stage challenges and strategies into the study. Originality/value The proposed strategies can be pursued by hoteliers to mitigate challenges in sustaining green certification, which will ultimately facilitate to balance economic interests with social and environmental responsibilities.


Author(s):  
PR Weerathunga ◽  
Cheng Xiaofang ◽  
WHMS Samarathunga ◽  
KMMCB Kulathunga

Sustainability is the limelight of many industries, especially in developing countries. In the hospitality industry, in particular, sustainability plays a pivotal role since it contributes immensely to the economy of a country. However, the hospitality industry is increasingly facing various challenges due to the uncertainty and instability in the business environment. Thus, the central focus of this study is to evaluate the sustainability performance of Sri Lankan hotels industry. For this purpose, 25 hotels were selected from the hotels listed in the Colombo Stock Exchange (CSE). In order to determine the sustainability performance of the selected hotel, we identified 18 indicators that represent the economic, environmental, and social and governance sustainability. Then, we developed a multidimensional sustainability performance index system and using entropy-based TOPSIS, the values of the individual indicators were aggregated. Eventually, we rank the hotels based on the TOPSIS scores, which represent the sustainability performance of hotels. The resulted TOPSIS scores reveal that the Sri Lanka hotels’ sustainable performance is moderately high. This indicates that there is a growing tendency to adopt more sustainable practices among hotels companies in Sri Lank. Recently, stakeholders in the state and private sector have paid much attention to the tourism industry because it has tremendous potential and many prospects, and the same is reflected in our results. While we are providing important implications for managers and policymakers, our findings urge the hotels with a lowlevel sustainability performance to go for more sustainable practices.


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