Subjective norms, attitudes, and intentions of AR technology use in tourism experience: the moderating effect of millennials

2020 ◽  
pp. 1-15
Author(s):  
Xiaoping Zhuang ◽  
Xiaonan Hou ◽  
Zhaohua Feng ◽  
Zhongxuan Lin ◽  
Jun (Justin) Li
Keyword(s):  
Technology Use ◽  
Subjective Norms ◽  
Moderating Effect ◽  
Tourism Experience

scholarly journals The Impact of Service Quality, Subjective Norms, and Voluntariness on Acceptance of Provider’s Mobile Telecommunication Service in Jordan

2018 ◽  
Vol 7 (4.34) ◽  
pp. 149
Author(s):  
Enas Ali Theeb Alnawafleh ◽  
Abdul Malek A Tambi ◽  
Abdul Aziz Abdullah ◽  
Ghaith Abdulraheem Ali Alsheikh ◽  
Puspa Liza Ghazali ◽  
...  
Keyword(s):  
Service Quality ◽  
Technology Acceptance ◽  
Technology Use ◽  
Subjective Norms ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Telecommunication Service ◽  
Intention To Use ◽  
Acceptance Model ◽  
The Impact

Technology has made life easier in today’s world. In addition, developments in technologies and communication have become commonplace for majority of people. Global telecommunication development has reduced distances around the globe, and made it easy for businesses to proliferate worldwide. This study explored the factors affecting the use of telecommunication services among customers through mobile phones. The Technology Acceptance Model (TAM) has been extensively used in the field of technology use but is lacking when it comes to factors that affect customers’ intention to use service as they focus more on technology. On the basis of review findings, there is a positive relationship between service quality, subjective norms, perceived usefulness and perceived ease of use of service and voluntariness moderates the relationship between subjective norms and intention to use service. These and other relationships are considered in the development of a Service Acceptance Model.  

scholarly journals DEMOGRAPHICS AND MOBILE PHONE TECHNOLOGY USE BY UNIVERSITY STUDENTS IN NAIROBI, KENYA

2021 ◽  
Vol 6 (1) ◽  
pp. 61-71
Author(s):  
Onyango Christopher Wasiaya ◽  
Dr Sikolia Geoffrey Serede ◽  
Prof. Mberia Hellen Kinoti
Keyword(s):  
University Students ◽  
Mobile Phone ◽  
Technology Use ◽  
Public Universities ◽  
Demographic Factors ◽  
Public University ◽  
Moderating Effect ◽  
Theory And Practice ◽  
Mobile Phone Technology ◽  
Undergraduate University Students

Purpose: This research investigated the moderating effect of demographic factors on mobile phone technology use by undergraduate public university students in Nairobi, Kenya. The objective of the research was to establish the moderating effect of demographic characteristics on undergraduate university students’ use levels of mobile phone technology. Methodology: The research used the media technological determinism theory as a theoretical framework. The target population was 246,871 undergraduate university students in six public universities in Nairobi, Kenya. The research design used was quantitative. Self-administered questionnaires were used as data collection tools. This study utilized purposive sampling to arrive at a sample size of 573 undergraduate students. The data was analyzed using descriptive statistics and then processed using the Statistical Package for Social Sciences (SPSS) version 22. Findings: Findings revealed that mobile phone technology use by undergraduate university students was not subject to demographic factors. The research concluded that there was no moderating effect of respondents’ demography on the relationship between undergraduate public university students and mobile phone technology use levels. Unique Contribution to Theory and Practice and Policy: Since this research focused on undergraduate university students in public universities in Nairobi, Kenya, the researcher recommends that another research could be carried among post graduate students and also among private universities to find out if demographic factors may be affecting mobile phone technology use.  

scholarly journals Sensitivity Of Socially Responsible Investment Behaviour To Experience And Size Of Funds

2020 ◽  
Vol 36 (2) ◽  
pp. 77-90
Author(s):  
Mohammad Talha ◽  
Abdullah Sallehhuddin Abdullah Salim ◽  
Abdul Aziz Abdul Jalil ◽  
Norzarina Md Yatim
Keyword(s):  
Ethical Climate ◽  
Talent Management ◽  
Moral Intensity ◽  
Subjective Norms ◽  
Moderating Effect ◽  
Socially Responsible ◽  
Fund Manager ◽  
Responsible Investment ◽  
Fund Managers ◽  
The Relationship

This paper examines the moderating effect of experience and size of fund towards socially responsible investment (SRI).A survey was conducted to get the responses of fund managers, and data were analysed using a multi-group approach of Structural Equation Modelling (SEM).At intentional level, there was a significant moderating effect on the relationship between attitudes and caring ethical climate towards an intention to SRI among less experienced fund managers. There was a significant moderating effect on the relationship between subjective norms and perceived behavioural control towards an intention to SRI among more experienced fund managers. There was also a significant moderating effect on the relationship between subjective norms and caring ethical climate towards an intention to SRI among small-sized fund managers. At behavioural level, there was a significant moderating effect on the relationship between moral intensity and SRI behaviour among less experienced fund managers. There was also a significant moderating effect on the relationship between moral intensity and caring ethical climate on SRI behaviour among bigger-sized fund managers. This paper conduits the literature gap by expanding the understanding on the moderating impact of experience and size of fund towards SRI, provides insights to policy makers in carrying out appropriate talent development strategies in accumulating the support of fund managers towards SRI-related initiatives in the capital market, and reveals the potential contribution of fund manager talent management in sustainable development through SRI. The paper offers vision on fund manager talent management to forefront the progress of SRI in emerging economies.

scholarly journals Investigating the Effects of Subjective Norms and Trialability on English Teachers` Attitude toward the Use of Technology

2021 ◽  
Vol 9 (2) ◽  
pp. 159-172
Author(s):  
Somaye Davoodi ◽  
Leila Akbarpour ◽  
Ehsan Hadipour
Keyword(s):  
Technology Acceptance ◽  
Technology Use ◽  
Teaching And Learning ◽  
English Language ◽  
Diffusion Theory ◽  
Subjective Norms ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Influential Factor ◽  
Perceived Ease Of Use

Despite the availability of many technological resources in academic settings and their determinant effect in the improvement of teaching and learning, it seems that teachers rarely used them. The aim of the present study is to investigate the effect of psychological variables on teachers` attitudes regarding technology use.  In this research, most applicable models like the 'technology acceptance model', 'theory of reasoned action', and 'innovation diffusion theory' are used as the foundation for developing a conceptual framework. Variables such as 'perceived usefulness', 'perceived ease of use', 'trialability', 'subjective norms', and 'attitude' are recaptured from these models. The participants of the present research are high school English language teachers in Shiraz. The researcher uses stratified sampling to identify a representative sample from the population. The present study is administered by using five questionnaires to assess variables. The data are analyzed by means of path analysis. According to the obtained result, perceived ease of use is found to be affected by subjective norms and trialability, which in turn influenced the attitude of teachers toward using technology in their teachings. The results propose that the most influential factor on attitude is trialability (β= 0.38). On the other hand, perceived usefulness has a significant, influential effect on attitude. Subjective norms has an indirect but important effect on attitude.

scholarly journals Healthy Eating Determinants: A Study among Malaysian Young Adults

Foods ◽  
2020 ◽  
Vol 9 (8) ◽  
pp. 974 ◽  
Author(s):  
Abdullah Al Mamun ◽  
Naeem Hayat ◽  
Noor Raihani Binti Zainol
Keyword(s):  
Young Adults ◽  
Healthy Eating ◽  
Subjective Norms ◽  
Healthy Food ◽  
Moderating Effect ◽  
Perceived Barriers ◽  
Significant Positive Effect ◽  
Perceived Behavioural Control ◽  
Health Consciousness ◽  
Positive Effect

This study aimed to examine the effect of health consciousness, knowledge about healthy food, attitudes toward healthy food, subjective norms, and perceived behavioural control on the intention to consume healthy food, which subsequently affects the consumption of healthy food among Malaysian young adults. The current study also examined the moderating effect of perceived barriers on the association between intention to consume healthy food and the consumption of healthy food. This study adopted a cross-sectional design and collected quantitative data from 1651 Malaysian young adults (between the age of 18 and 40 years) by sharing a Google form link through social media. The findings reveal that health consciousness, knowledge about healthy food, attitude toward healthy food, subjective norms, and perceived behavioural control had a significant positive effect on the intention to consume healthy food. Findings also show that the intention to consume healthy food has a significant positive effect on the consumption of healthy food among Malaysian young adults. Furthermore, the findings reveal the positive and significant mediating effect of the intention to consume healthy food and the significant moderating effect of perceived barriers on the association between the intention to consume healthy food and the consumption of healthy food. The multi-group analysis revealed that the effect of perceived barriers on the consumption of healthy food and the moderating effect of perceived barriers were significantly higher among urban respondents. Health and agriculture policymakers should focus on the attributes of healthy eating practices and their health benefits to promote the mass adoption of healthy food among Malaysian young adults.

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