(Why) does comment presentation order matter for the effects of user comments? Assessing the role of the availability heuristic and the bandwagon heuristic

Author(s):  
Anna Sophie Kümpel ◽  
Julian Unkel
BJS Open ◽  
2021 ◽  
Vol 5 (Supplement_1) ◽  
Author(s):  
John Pascoe ◽  
Paul Foster ◽  
Muntasha Quddus ◽  
Angeliki Kosti ◽  
Francesca Guest ◽  
...  

Abstract Introduction SMILE is a free online access medical education (FOAMEd) platform created by two UK surgical trainees and a medical student that delivered over 200 medical lectures during lockdown. Method The role of Social Media in the development of SMILE was interrogated using a survey sent to all SMILE participants and by analysing activity on SMILE social media platforms. Results 1306 students responded to the online survey with 57.2% saying they heard of SMILE through Facebook. Engagement using facebook remained highest with 13,819 members, over 800 user comments and >16,000 user reactions. 4% of the students heard of SMILE through Twitter or Instagram. Facebook analytics revealed the highest level of traffic when lectures were most commonly held suggesting students used Facebook to access lectures. Other educators were able to find SMILE on social media, leading to collaborations with other platforms. Throughout the survey many mentioned how social media created and maintained a community of medical students enhancing group-based learning Conclusions We demonstrate that social media platforms provide popular and cost-effective methods to promote, sustain & deliver medical education for students and educators.


2019 ◽  
Vol 32 (3) ◽  
pp. 569-585
Author(s):  
Oren Soffer ◽  
Galit Gordoni

Abstract This article examines how user comments influence assessment of public opinion climate and perceived support for one’s opinion. The effects of user-comment sentiment (positive vs. negative) and of user-comment content (with or without personal exemplification) were tested with an online experiment (n = 1,510). Results show that user-comment effects on estimates of public opinion depend mainly on the sentiment of the comments and not on their framing as opinions with or without personal exemplification. Negative comments significantly reduce readers’ estimation of public opinion support of the issue dealt with by the article and affect the perceived support of one’s opinion. Study results refer to the possible dangers in user comments deliberate manipulation in democratic public discussion.


2000 ◽  
Vol 53 (1) ◽  
pp. 247-269 ◽  
Author(s):  
Jennifer E. Maley ◽  
Maree Hunt ◽  
Wendy Parr

Two experiments examined the cognitive processes underlying judgements of set size and judgements of frequency of occurrence in young (Experiments 1 and 2) and older (Experiment 2) adults. Previous research has implicated the availability heuristic in set-size judgements, whereas an automatic processing mechanism has been implicated in judgements of frequency of occurrence. In the current experiments, path analysis was employed to investigate the role of an availability bias in performance on the judgement tasks. In Experiments 1 and 2, both types of judgement were influenced by repetition frequency of words independent of the availability (recall) of specific exemplars. Experiment 2 extended the investigation to include age differences. Although older adults’ recall performance was poorer overall, the availability bias was age invariant, and there were no age differences in either set-size or frequency-of-occurrence judgements. Our results indicate that both set-size and frequency-of-occurrence judgements are independent of the availability bias evident in recall, and they support the notion that an automatic processing mechanism underlies both types of judgement.


2019 ◽  
Vol 53 (6) ◽  
pp. 1125-1151
Author(s):  
Jin Woo Lee ◽  
Soo Hee Lee

PurposeThe purpose of this paper is to examine the impact of digital platforms on the contemporary visual art market. Drawing on the theoretical insights of the technology acceptance model, the meaning transfer model and arts marketing literature, the authors conceptualise the role of user participation in creating the meaning and value of contemporary artworks in the online art market.Design/methodology/approachThe authors conduct a qualitative study of Saatchi Art as an instrumental case for theorising. It is an online platform for trading visual artworks created by young and emerging artists. The data for this study were collected through direct observation and documentary reviews, as well as user comments and buyer reviews from Saatchi Art. The authors reviewed 319 buyer comments Art and 30 user comments. The collected data are supplemented with various secondary sources such as newspapers, magazines, social media texts and videos.FindingsThe growth of digital art platforms such as Saatchi Art provides efficiency and accessibility of information to users while helping them overcome the impediments of physical galleries such as geographical constraints and intimidating psychological environments, thereby attracting novice collectors. However, users’ involvement in the process of valuing artworks is limited and still guided by curatorial direction.Research limitations/implicationsThe first limitation of this research is that the data in this research cannot capture interactions between users, though users’ intention to use Saatchi Art is affected by the social influence of other users. Second, this research has not examined artists as users of digital art platforms and their interactions with other types of users. Artists’ intention to use the online platform might be underlined by enhancing their status in the peer group or seeking legitimacy in the field by following other artists and getting recommendations from important referents.Practical implicationsThe outcomes of this research suggest that newcomers in the online art market should acknowledge that users’ intention to use the online art platform is determined by not only technological usefulness of the website but also the symbolic capital of the information provider.Originality/valueUser participation in the online art market is guided by curatorial direction rather than social influence. This confirms re-intermediation of marketing relationships, highlighting the role of new intermediaries such as digital platforms in arts marketing.


2019 ◽  
Vol 8 (3) ◽  
pp. 311-337
Author(s):  
Julia Lück ◽  
Carlotta Nardi

Online discussions in comment sections on news websites often do not follow deliberative standards but are instead marked by uncivil expressions of disaffirmation and frustration. This study investigates the effects uncivil statements can have on readers of those comments, especially when the opinion expressed in that comment is contrary to their beliefs. In an online experiment embedded in an online survey 427 participants were confronted with a neutral news article that was accompanied by either civil or uncivil user comments that supported or opposed their own opinions (2×2 between-subject design). Articles and commentaries dealt with the refugee question in Germany. The research focuses on readers’ open-mindedness, willingness to talk to the other side, attitude certainty, moral indignation and willingness to participate in online and offline activities when being exposed to incivility in an online debate. The results support the assumption that incivility has detrimental effects for a deliberative online discussion, but we cannot confirm that the combination of uncivil and unlike-minded comments has the most adverse effects.


2019 ◽  
Vol 21 (5) ◽  
pp. 1035-1042
Author(s):  
Eid Mohamed ◽  
Aziz Douai ◽  
Adel Iskandar

Our Special Issue captures the interplay of media, politics, religion, and culture in shaping Arabs’ search for more stable governing models at crossroads of global, regional, and national challenges through systematic and integrated analyses of evolving and contested Arab visual and performing arts, including media (traditional and alternative), in revolutionary and unstable public spheres. This special issue examines the role of new media in the construction of online communities in the Arab world. It contributes to the understanding of how user-generated content empowers these new publics and the novel communities established by user comments on social media and news websites. Specifically, it explores these online communities and their perceptions of the role of user-generated content to contribute to politics, and potentially engage other citizens in the public debate.


2019 ◽  
Vol 2 (3) ◽  
pp. 323-344
Author(s):  
Meng Lu ◽  
Yang Qiang ◽  
Du Jiangang ◽  
Dong Zerui

Purpose The purpose of this paper is to examine the interaction effect of innovative product category and presentation order on consumer consumer’s purchasing intention and the mediating role of perceived novelty and risk perception. Design/methodology/approach The authors examined the hypotheses in three experiment studies. In Study 1, the authors primed innovative product category and presentation order on consumer consumer’s purchasing intention. In Study 2, the authors measured the mediating role of perceived novelty and risk perception. In Study 3, they validated the moderating effect of picture and text consistency on the improvement of purchase preference. Findings The results reveal that RNP/INP and presentation order (from whole to part/from part to whole) could enhance consumers’ purchase intention and verify the mediating role of perceived novelty and risk perception, based on which a complete internal mechanism model is constructed. The third experiment shows the moderating effect of picture and text consistency on the improvement of purchase preference by matching the category and presentation order of innovative products. Originality/value Prior literature on the thinking mode of holistic and partial processing has been mostly applied to the cognitive field of reading and text labeling. In this study, using the holistic (local) processing thinking model and anchoring theory, eye movement experiments and situational experiments, the audience’s analysis framework of information processing mechanism is constructed. The unique phenomenon of product category and overall (local) presentation order coexisting in innovative product advertisement is considered comprehensively.


Journalism ◽  
2017 ◽  
Vol 20 (6) ◽  
pp. 772-787 ◽  
Author(s):  
Oren Soffer

This article examines the role of user comments in evaluating the climate of public opinion. It aims to evaluate the relevance of quasi-statistical assessment of public opinion – which was tailored to traditional media – to the digital era. The article, based on 21 interviews with Israeli users of news websites, argues that comments-browsing on the Internet gives a new meaning to the notion of a quasi-statistical assessment of public opinion. The aggregation of different comments, each of which contains an implicit cue for the climate of public opinion, transforms them together into a direct cue. The effect of the merging of journalistic contents with user-generated contents side-by-side on the same website is also evaluated through the perspectives of persuasive press inference and exemplification theories.


2021 ◽  
Vol 12 ◽  
Author(s):  
Michel Bürgel ◽  
Lorenzo Picinali ◽  
Kai Siedenburg

Listeners can attend to and track instruments or singing voices in complex musical mixtures, even though the acoustical energy of sounds from individual instruments may overlap in time and frequency. In popular music, lead vocals are often accompanied by sound mixtures from a variety of instruments, such as drums, bass, keyboards, and guitars. However, little is known about how the perceptual organization of such musical scenes is affected by selective attention, and which acoustic features play the most important role. To investigate these questions, we explored the role of auditory attention in a realistic musical scenario. We conducted three online experiments in which participants detected single cued instruments or voices in multi-track musical mixtures. Stimuli consisted of 2-s multi-track excerpts of popular music. In one condition, the target cue preceded the mixture, allowing listeners to selectively attend to the target. In another condition, the target was presented after the mixture, requiring a more “global” mode of listening. Performance differences between these two conditions were interpreted as effects of selective attention. In Experiment 1, results showed that detection performance was generally dependent on the target’s instrument category, but listeners were more accurate when the target was presented prior to the mixture rather than the opposite. Lead vocals appeared to be nearly unaffected by this change in presentation order and achieved the highest accuracy compared with the other instruments, which suggested a particular salience of vocal signals in musical mixtures. In Experiment 2, filtering was used to avoid potential spectral masking of target sounds. Although detection accuracy increased for all instruments, a similar pattern of results was observed regarding the instrument-specific differences between presentation orders. In Experiment 3, adjusting the sound level differences between the targets reduced the effect of presentation order, but did not affect the differences between instruments. While both acoustic manipulations facilitated the detection of targets, vocal signals remained particularly salient, which suggest that the manipulated features did not contribute to vocal salience. These findings demonstrate that lead vocals serve as robust attractor points of auditory attention regardless of the manipulation of low-level acoustical cues.


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