"Local" consumption of art projects and motivation of the "local" consumers

"Local" consumption of art projects and motivation of the "local" consumers The purpose of the article. Research and analysis of consumer motivations of fine arts products, based on algorithms of marketing technologies. The research methodology is to apply comparative, empirical, and theoretical methods. This methodological approach allows us to analyze the motivations of consumers of works of art who prefer to be fascinated by fine arts through the Internet, social networks, television programs, followed by the use of research results in marketing processes to promote works of art in the art market. The scientific novelty lies in the expansion of ideas about the motivation of consumers of the market of fine arts on the Internet, television programs, and in the study of further marketing processes in the art market. The article analyzes the algorithms of marketing technologies in the analysis of motivations for "home" consumption of products of the fine arts market. The article finds that in art marketing it is relevant and necessary to study the behavior of Internet consumers of works of art, analyzing the situation of "home" consumption of works of art. In art marketing, technologies for studying and analyzing the motivations of Internet consumers of works of art in promoting an art product on the art market are gradually being developed. Analysis of the motivations of Internet consumers of art markets makes it possible to more objectively segment the participants of market relations. Conclusions. The article identifies and analyzes the model of "home" online consumption of fine arts, as well as art projects, and, accordingly, describes the segment of online consumers of works of art at home using television, the Internet, and other means of communication. It is also proved that the behavior of the "home" consumer in art marketing is determined by three mandatory components: Individual - Product - Situation. It is on these components that the types of motivation are formed, on which the model of consumption and consumer behavior is built. Thus, we have studied Individuals who consume works of art and art projects, which in turn are Products presented in the form of printed or electronic images, and we have studied Situations of "home" consumption of works of art and art projects. Keywords: art market, marketing research, relationships of marketing, motivation of consumers of works of art, art projects, "home" consumption of works of art, behavior of consumers of art market.

Collectors as consumers of works of fine art on the art market and their motivations

The purpose of the article. Research and analysis of marketing technology algorithms by studying the motivations of collectors as consumers of fine arts products. The research methodology is to apply comparative, empirical, and theoretical methods. This methodological approach allows us to analyze the motivations of collectors as consumers of works of art with the subsequent use of research results in the marketing processes of promoting works of art in the art market. The scientific novelty lies in the expansion of ideas about the motivation of collectors as consumers in the market of fine arts and in the study of further marketing processes in the activities of collectors of works of art. The article analyzes the algorithms of marketing technologies in the analysis of motivations of collectors as consumers of the art market. The article establishes that in the marketing of fine arts it is relevant and necessary to study the behavior of collectors as consumers of works of art through the analysis of types of collectors, through the analysis of the processes of collecting works of art, through the analysis of situations of consumption of works of art. It should be noted that in the marketing of fine arts, the technologies of studying and analyzing the motivations of consumers of art markets in the promotion of works of art are purposefully and productively used. The analysis of motivations of consumers of art markets gives the chance to classify highly effective groups of consumers and admirers of works of fine arts according to their motivations. Conclusions. The article defines and analyzes the model of consumption of fine arts by Collectors, and, accordingly, describes the situations in which certain groups of individuals (consumer segments) acquire or collect works of art. It is proved that the collector's behavior in art marketing is based on three obligatory components: Individual (Collector) - Product (Work of art) - Situation (Consumption of a work of art in the art market). It is on these components that the types of motivation are formed, on which the model of consumption and consumer behavior is built. Thus, we have studied collectors as Individuals who consume works of art, which in turn are Products presented in kind in private (or other) collections, and we have studied the situations of consumption of works of art acquired in the collection. Keywords: art market, marketing research, motivation of consumers of works of art, collectors of works of art, behavior of consumers of art market.

Artist’s Brand and Art Market: A Modern System of Values in Art

Artist’s Brand and Art Market: A Modern System of Values in Art

A Theory of Why Arts Entrepreneurship Matters

Although consensus on a definition of Arts Entrepreneurship (AE) is helpful, formal theories are needed to help AE researchers and educators explain what the general AE process is and why it matters. As discussed in this article, such theories can help us understand the relationship between art innovation, art market creation and art value exchange in Artworlds. Such theories can also help AE educators in particular clarify distinctions and similarities between the systematic practice of AE and business entrepreneurship, challenge past and present assumptions about AE and may encourage AE educators to pivot towards new pedagogical directions.

Symbolic consumers of fine art in the art market and their motivations

The purpose of the article. Research and analysis of algorithms of marketing technologies in the art market by studying the motivations of symbolic consumers of fine arts, namely, individuals who consume products of fine arts through symbolic appropriation. The research methodology is to apply comparative, empirical, and theoretical methods. This methodological approach allows us to analyze the motivations of symbolic consumers of works of art with the subsequent use of research results in the marketing processes of promoting works of art in the art market. The scientific novelty lies in the expansion of ideas about the motivations of symbolic consumers of the fine arts market and in the study of further marketing processes in it. The article analyzes the algorithms of marketing technologies in the analysis of motivations of symbolic consumers of the fine arts market. The article establishes that in the marketing of fine arts it is relevant and necessary to study the behavior of symbolic consumers of works of art as Individuals through the analysis of types of symbolic Consumers, as well as through the analysis of situations of symbolic consumption of works of art as a symbolically appropriated Product at the art market while viewing works of art in exhibition halls. Based on research in the field of art market marketing, we can say that artistic creativity is an area of activity of non-profit public and private museums, gallery and exhibition institutions, as well as large and small businesses, which should professionally analyze consumer motivations, which in turn makes it possible to highly segment consumers of works of fine art in accordance with their motivations. Conclusions. The article defines and analyzes the model of consumption of fine arts by symbolic appropriation, and, accordingly, describes the group (segment) of consumers. We are talking about symbolic consumption, which is associated with the possibility of obtaining aesthetic pleasure through the symbolic appropriation of the work without material possession. It is also proved that consumer behavior in art marketing is determined by three mandatory components: Individual - Product - Situation. It is on these components that the types of motivation are formed, on which the model of consumption and consumer behavior is built. Thus, we have studied individuals who consume works of art, which in turn are products presented in exhibition halls, and we have studied the situations of consumption of works of art that are consumed by symbolic appropriation in exhibitions. Key words: art market, marketing research, motivation of consumers of works of art, symbolic consumption of works of art, behavior of consumers of art market.

Karya Instalasi dari Masa ke Masa

Karya Instalasi yang dimulai ketika pada tahun 1917 Marcel Duchamp meletakkan Urinoir pada sebuah pameran di New York, terus menjadi trend sampai saat ini. Karya Duchamp yang diberi judul “Fountain” itu menjadi cikal bakal pengembangan instalasi yang menjadi besar pada tahun 60an. Adanya kesalahpahaman bahwa seni instalasi yang umurnya sudah seabad itu sebagai suatu penemuan baru dalam senirupa, membuat segelintir komunitas seni di Indonesia belum merasa kontemporer kalau tidak membuat atau mengoleksi karya instalasi. Muncul pertanyaan, mengapa karya instalasi tidak pernah menjadi hit dalam art market.

A Network of Iconography

This article demonstrates how an expanding population of artists in the seventeenth-century Dutch Republic was connected artistically, and how such connections were translated into artistic innovations that fuelled the rapid flourishing of Dutch arts and the art market. It does so by conceptualising and visualising an art-historical network of iconography that, for the first time, connects artists not through social relations but through shared subject matters. Using network analysis, this study revisits the definition of product innovations used by the socio-economic art historian John Michael Montias. It further demonstrates that painters’ choices of subject matter, styles, and qualities were often unrelated while artists’ thematic connections had little to do with their social relations and the location of their residence. Rather, the choices of subject matter were subject to market forces and rooted deeply in an artist’s ability, ambition, and marketing strategy. Lastly, this article visualises the artistic network implied in Rembrandt’s rivals by Eric Jan Sluijter, which helps explain the breakaway success of the Dismissal of Hagar paintings.

GREEN SUPPLY CHAIN PERFORMANCE BASED ON GREEN BUILDING ASSESSMENT (CASE STUDY OF SUKAWATI ART MARKET CONSTRUCTION STAGE, GIANYAR REGENCY)

<p>Over the last decade the construction industry has made efforts to develop green building practices. With the enactment of PUPR Ministerial Regulation 21 of 2021 concerning Performance Assessment of Green Buildings, the Government requires the Government to implement green construction in every stage of construction, both in planning, development, supervision, operation and maintenance. In addition to planners, contractors have an important role in the principles of green building sustainability. The Sukawati Art Market as a public building has gone through a green building planning certification process by the Ministry of Public Works and Public Housing in 2019. The purpose of this study is to identify and analyze the application of green construction in the implementation of the Sukawati Art Market development focusing on the parameters of the Green Supply Chain. This study begins with the identification of the parameters according to the checklist for the performance assessment of the BGH construction implementation phase for New Buildings. Then proceed with doing a comparison to evaluate the field data obtained with the assessment standard and perform an analysis on the parameters of the green supply chain. The research method used is qualitative which includes case studies of construction implementation and qualitative interviews with the parties involved. The results obtained are that the construction of the Sukawati Art Market has met the criteria as a building that has an environmentally friendly construction process with a total value of 101 points or 61% and is included in the pratama predicate.</p>

The Factors of Market Success and Failure of Contemporary Artists from ASEAN countries | ปัจจัยทางการตลาด ที่ทำาให้ศิลปินร่วมสมัยจากประเทศอาเซียนประสบ ความสำาเร็จ หรือ ล้มเหลว

The market of contemporary art from Southeast Asia hasn’t been explored in-depth, despite its rise in sales and notoriety over the last two decades at national and international levels. Our aim is to identify the factors of success and failure of contemporary artists from ASEAN countries in the global art market. To do so, we map the trajectories of those artists and evaluate the role of the other stakeholders of the art world. Our methodology relies on a multidisciplinary approach, balancing quantitative and qualitative data. The period of study focuses on the art market data since 2000.