Does Consumer Innovativeness Matter in Electrified Vehicle? The Moderation Role of Consumer Involvement

Author(s):  
Chih-Wei (Fred) Chao ◽  
Yu-Chen Hung ◽  
Li Sun
Author(s):  
Willy Arafah

This research is consist of the concepts of how do the consumer involvement, consumer innovativeness, brand parity and brand loyalty could affecting the price sensitivity. Questionaires were used as the research instruments to the 150 of people who wearing shoes with brand “ABC” in Jakarta with using purposive sampling method and cross sectional data. Structural Equation Modelling (SEM) analysis system was applied with AMOS software to hypothesized the empirical data. The result shows that there is a significant effect of the consumer involvement to the consumer innovativeness positively that can affecting to the price sensitivity negatively. Brand parity hypothesized proven that it has affected price sensitivity positively and so brand loyalty affecting the price sensitivity negatively. For further research, it’s recommended to extend more objects of study than shoes and add more other variables which are not include in this research.


2016 ◽  
Vol 22 (6) ◽  
pp. 483 ◽  
Author(s):  
Sharon Lawn

Involving consumers in research enhances its quality and appropriateness, and is required within many research funding schemes. While the rationale for consumer involvement is understood, its implementation is unclear. The researcher investigated views of a group of Australia’s leading researchers (n=38) about the role of consumers in their research using a brief survey administered at the Australia National Health and Medical Research (NHMRC) Translation Conference in 2014. Interpretive content analysis was used for data analysis. Respondents noted the importance of consumer involvement in the planning and design of research, to ensure its relevance to the community as end-users of research outcomes. Therefore, consumers were seen as central to research translation by the respondents. Many respondents perceived empathy for the experiences of others as a fundamental researcher skill. Despite strong acknowledgement of the benefits of consumer involvement in research, gaps exist between the rhetoric and practice of consumer involvement beyond consultative roles. Power over decisions made about research processes and ownership of research are continuing barriers to greater consumer involvement in research. Structural changes to how research is funded, evaluated and reported provide a means of addressing these gaps. NHMRC leadership is needed to promote these changes.


2018 ◽  
Vol 23 (3) ◽  
pp. 502-522 ◽  
Author(s):  
Zhonghui Ding ◽  
Davor Vuchkovski ◽  
Vesna Žabkar ◽  
Morikazu Hirose ◽  
Matevž Rašković

2000 ◽  
Vol 100 (7) ◽  
pp. 294-300 ◽  
Author(s):  
Alka Varma Citrin ◽  
David E. Sprott ◽  
Steven N. Silverman ◽  
Donald E. Stem

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