scholarly journals Analisis Anteseden Dari Sensitifitas Harga Produk Sepatu Di Jakarta

2010 ◽  
Vol 3 (1) ◽  
Author(s):  
Willy Arafah
Keyword(s):  
Brand Loyalty ◽  
Structural Equation ◽  
Sampling Method ◽  
Sem Analysis ◽  
Consumer Involvement ◽  
Price Sensitivity ◽  
Cross Sectional ◽  
Consumer Innovativeness ◽  
Equation Modelling ◽  
Analysis System

This research is consist of the concepts of how do the consumer involvement, consumer innovativeness, brand parity and brand loyalty could affecting the price sensitivity. Questionaires were used as the research instruments to the 150 of people who wearing shoes with brand “ABC” in Jakarta with using purposive sampling method and cross sectional data. Structural Equation Modelling (SEM) analysis system was applied with AMOS software to hypothesized the empirical data. The result shows that there is a significant effect of the consumer involvement to the consumer innovativeness positively that can affecting to the price sensitivity negatively. Brand parity hypothesized proven that it has affected price sensitivity positively and so brand loyalty affecting the price sensitivity negatively. For further research, it’s recommended to extend more objects of study than shoes and add more other variables which are not include in this research.

scholarly journals Role of Digital Media in Spreading Covid-19 Awareness- Structural Equation Modelling based Study

2021 ◽  
Vol 10 (4) ◽  
pp. 2830-2841
Keyword(s):  
Social Media ◽  
Digital Media ◽  
Structural Equation Modelling ◽  
Structural Equation ◽  
Cross Sectional Study ◽  
Sem Analysis ◽  
Ease Of Use ◽  
Cross Sectional ◽  
Equation Modelling

Due to the rise of media technology and the abundance of Social Media platforms, healthcare awareness and information gathering are simple, easy, and efficient. This study also aims to investigate the role of Social Media to obtain Coivd-19 information and updates. The researcher used the cross-sectional study design and selected a sample of n= 265 respondents from Islamabad, Pakistan. Further, to validate the phenomenon, the researcher developed and tested the self-structured model using Structural Equation Modelling. The SEM analysis involved Internal consistency assessments, Coefficients of Determination R2, and Path Analysis. Findings indicated a strong significant relationship between Social Media, Ease of Access (p≥ .000), Ease of Use (p≥ .011), Internet Availability (p≥ .013), and Information Acceptance (p≥ .042). Thus the results revealed a significant role of Social Media to spread Covid-19 awareness reinforcing positive healthcare attitudes among the public. Therefore, the researcher suggests more studies on the proposed research model, to scrutinize the role of the Social Media infodemic during the Coronavirus outbreak.

The Effect of Advertising Strategies for the Sale of Message Soap on the Decision Purchase in East Java

2018 ◽  
Vol 3 (1) ◽  
pp. 01-05
Author(s):  
Nanik Hariyana ◽  
Raden Andi Sularso ◽  
Diana Sulianti K Tobing ◽  
Imam Suroso
Keyword(s):  
Brand Loyalty ◽  
Structural Equation Modelling ◽  
Structural Equation ◽  
Television Advertising ◽  
Sem Analysis ◽  
Jel Classification ◽  
Purchasing Decisions ◽  
Purposive Sampling ◽  
Equation Modelling ◽  
Advertising Strategies

Objective - The purpose of this study is to determine the effect of advertising of FMCG products on the decision to purchase those products, and brand loyalty, in East Java. Methodology/Technique - This study examines the effect of television advertising on the decision to purchase and brand loyalty with respect to FMCG products. The study uses purposive sampling to gather information in the district of East Java, with a sample of 140 respondents. The study also uses SEM (Structural Equation Modelling) to measure the results. Findings - The SEM analysis shows that product advertising has a significant effect on the decision to purchase and brand loyalty on FMCG products in East Java, which tends to increase at a rate of 5% alpha. Novelty - This study examines the purchasing power of people in the district of East Java. Type of Paper: Empirical Keywords: Strategy; Advertising; Messages; Advertising Products; Lux Soap; Purchasing Decisions. JEL Classification: M37, M31.

scholarly journals Pengaruh Digital Leadership dan Digital Collaboration terhadap Digital Skill Semasa COVID-19

2021 ◽  
Vol 7 (3) ◽  
pp. 977
Author(s):  
Nopriadi Saputra ◽  
Riant Nugroho
Keyword(s):  
Structural Equation ◽  
Sampling Method ◽  
Partial Least Square ◽  
Least Square ◽  
Online Questionnaire ◽  
Cross Sectional ◽  
First Order ◽  
Work From Home ◽  
Equation Modelling ◽  
Digital Collaboration

<p>Ketidaksetaraan dalam hal <em>digital skill</em> menjadi tantangan tersendiri yang dihadapi organisasi baik perusahaan maupun pemerintahan untuk menjamin produktivitas dan efektivitas dalam <em>work from home</em> semasa Covid-19. Pengembangan <em>digital skill</em> menjadi faktor penting yang coba dibahas pada artikel ini.  Apakah <em>digital skill</em> dari pegawai yang melakukan WFH itu lebih dipengaruhi oleh <em>digital leadership</em> dari supervisornya ataukah oleh <em>digital collaboration</em> yang mereka lakukan dalam tim kerja? Riset empiris yang bersifat <em>cross sectional</em> dan melibatkan 824 pekerja kantoran 32 propinsi di Indonesia sebagai responden. Pengumpulan data mengunakan <em>online-questionnaire</em> dengan pendekatan <em>convenience</em> dan <em>snowballing</em> sebagai <em>sampling method</em>. Data yang diperoleh dianalisis menggunakan <em>structural equation modelling</em> yang berbasis <em>partial least square</em> dalam format <em>first order constructs</em>. Hasil pengujian hipotesis secara statistik menjelaskan bahwa <em>digital skill</em> dipengaruhi secara signifikan oleh <em>digital collaboration</em> dan <em>digital collaboration</em> dipengaruhi oleh <em>digital leadership</em>. <em>Digital leadership</em> berpengaruh tidak langsung terhadap <em>digital skill</em>. Kepemimpinan supervisor selama melewati masa COVID-19 sebaiknya lebih diarahkan untuk mendorong berkembanganya <em>digital collaboration</em> sehingga melalui hal tersebut berkembanglah <em>digital skill</em>.</p>

The Effect of Prestige Sensitivity on Price Acceptance in Vietnam’s Mobile Phone Market

2018 ◽  
pp. 97-112
Author(s):  
Huyen Thi Nguyen ◽  
Ngoc Minh Nguyen
Keyword(s):  
Mobile Phone ◽  
Mobile Phones ◽  
Structural Equation ◽  
Sampling Method ◽  
Product Knowledge ◽  
Mediating Role ◽  
Modelling Method ◽  
Equation Modelling ◽  
Convenience Sampling

The purpose of this study is to examine the effect of prestige sensitivity on mobile phone customer’s price acceptance in Vietnam and the mediating role of product knowledge and price mavenism on this relationship. We used the convenience sampling method for data collection via questionnaires with a sample of 605 consumers who purchased mobile phones. The collected data was analysed by applying a structural equation modelling method. The result indicates that prestige sensitivity has both direct and indirect effects on price acceptance via product knowledge and price mavenism. The findings suggest that prestige sensitivity can be used as a market segmentation criterion for mobile phones when making price decisions and providing customers with adequate information could improve price acceptance.

Examining the boundaries of journalism in the digital age : a SEM test of digital transitions in newsrooms

2017 ◽  
Author(s):  
◽  
Yanfang Wu
Keyword(s):  
Social Media ◽  
Structural Equation ◽  
Online Survey ◽  
Business Models ◽  
Equation Model ◽  
Sem Analysis ◽  
Media Industry ◽  
Cross Sectional ◽  
News Organizations ◽  
Use Of Social Media

[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] The debate about boundaries in journalism amid the rise of citizen journalism, the crisis of business models in the news industry and the use of social media in the news-gathering and dissemination process, has become a central focus in the media industry and academia. There is no doubt that the digital transition is a trend. Based on the Carlson's (2015) boundaries of journalism theory and Shoemaker and Vos' (2009) levels of analysis in the gatekeeping theory, administering a cross-sectional, self-administered questionnaire, national online survey (N=1063), conducting a Structural Equation Model (SEM) analysis, the study seeks to find out the relationships between socialization and perceptions of digital impact on journalism, journalists and news organizations. The findings showed news organizations' social media culture affects journalists' use of social media. Twitter interactivity mediates journalists' social media internalization and their attitude toward social media. However, this mediating effects does not apply to Facebook and other social media interactivity. The distinguishing line between reporters and editors is blurring in news organizations. Older journalists (age>40) are picking up social media as additional journalistic tools and developing a positive attitude toward them. However, there still may be a long way to go before old journalists become experts in social media.

scholarly journals What factors influence older people’s intention to enrol in nursing homes? A cross-sectional observational study in Shanghai, China

BMJ Open ◽  
2018 ◽  
Vol 8 (9) ◽  
pp. e021741 ◽  
Author(s):  
Mengyun Luo ◽  
Yajiong Xue ◽  
Shunxing Zhang ◽  
Yuanyuan Dong ◽  
Dandan Mo ◽  
...  
Keyword(s):  
Nursing Homes ◽  
Observational Study ◽  
Rural Areas ◽  
Structural Equation Modelling ◽  
Structural Equation ◽  
Value Added ◽  
Subjective Norm ◽  
Cross Sectional ◽  
Term Care ◽  
Equation Modelling

ObjectivesGiven the increasing need of long-term care and the low occupancy rate of nursing homes in Shanghai, this study attempts to explore what factors influence older people’s intention to enrol in nursing homes.DesignA cross-sectional observational study based on the theory of reasoned action was conducted. Survey data were collected from subjects during face-to-face interviews. Structural equation modelling was employed for data analysis.SettingThis study was conducted in six community health service centres in Shanghai, China. Two service centres were selected in urban, suburban and rural areas, respectively.ParticipantsA total of 641 Shanghai residents aged over 60 were surveyed.ResultsStructural equation modelling analysis showed that the research model fits the data well (χ2/df=2.948, Comparative Fit Index=0.972 and root mean squared error of approximation =0.055). Attitude (β=0.41, p<0.01), subjective norm (β=0.28, p<0.01) and value-added service (β=0.16, p<0.01) were directly associated with enrolment intention, explaining 32% of variance in intention. Attitude was significantly influenced by loneliness (β=−0.08, p<0.05), self-efficacy (β=0.32, p<0.01) and stigma (β=−0.24, p<0.01), while subjective norm was significantly influenced by life satisfaction (β=−0.15, p<0.01) and stigma (β=−0.43, p<0.01).ConclusionsThis study advances knowledge regarding the influencing factors of older people’s intention to enrol in nursing homes. It suggests that Chinese older persons’ perceived stigma has the strongest indirect effect on their intention to enrol in nursing homes. This is unique to the Chinese context and has practical implications for eldercare in China and other Asian countries with similar sociocultural contexts.

scholarly journals IMAGE IMPROVEMENT OF THE STATE ISLAMIC UNIVERSITY (UIN) ALAUDDIN MAKASSAR THROUGH THE SATISFACTION AND TRUST OF STAKEHOLDER ON GRADUATE QUALITY

2018 ◽  
Vol 2 (2) ◽  
pp. 57
Author(s):  
Murtiadi Awaluddin
Keyword(s):  
Structural Equation ◽  
Sampling Technique ◽  
Sem Analysis ◽  
Exploratory Research ◽  
Stakeholder Satisfaction ◽  
Descriptive Research ◽  
Equation Modelling ◽  
Image Improvement ◽  
Private Banking

This study aims to determine and analyze the influence of UIN Alauddin Makassar graduate quality to stakeholder satisfaction, stakeholder trust and image of UIN Alauddin Makassar either directly or indirectly. This study categorized in exploratory research. This research included in the descriptive research. The population of this research is all stakeholders in Makassar City. The sampling technique used in this research is purposive sampling. The sample criterion used is a private banking company that employs UIN Alauddin Makassar graduates. The sample size uses maximum likelihood (ML). The number of samples in this study is 100 respondents. In this study, the techniques used include (1) questionnaire; (2) observation; (3) interviews and (4) documentation. The method of analysis used in this research is structural equation modelling (SEM) analysis. The conclusion of this research are: (1) the quality of UIN Alauddin Makassar graduates has a positive and significant impact on stakeholder satisfaction, stakeholder trust and image of UIN Alauddin Makassar; (2) stakeholder satisfaction has a positive and significant impact on stakeholder trust and image of UIN Alauddin Makassar and (3) stakeholder trust have positive and significant impact on UIN Alauddin Makassar image.

Does product design matter? Exploring its influences in consumers’ psychological responses and brand loyalty

2018 ◽  
Vol 31 (3) ◽  
pp. 886-907 ◽  
Author(s):  
Chia-Lin Hsu ◽  
Yen-Chun Chen ◽  
Tai-Ning Yang ◽  
Wei-Ko Lin ◽  
Yi-Hsuan Liu
Keyword(s):  
Product Design ◽  
Brand Loyalty ◽  
Structural Equation ◽  
Brand Management ◽  
Affective Response ◽  
Equation Modeling ◽  
Psychological Responses ◽  
Cognitive Response ◽  
Cross Sectional ◽  
Content Type

Purpose Unique product design is a highlight of sustainable branding. The purpose of this paper is to investigate whether product design affects customers’ psychological responses (i.e. cognitive and affective responses) to smartphones, and, in turn, affects their brand loyalty (i.e. attitudinal and behavioral brand loyalty), further advancing the knowledge of product design and brand management. Design/methodology/approach This work used survey data from 456 Taiwanese with experience using smartphone. Structural equation modeling was employed to test the proposed model and hypotheses. Findings The results indicate that the product design significantly affects both cognitive response and affective response, which, in turn, significantly affect both attitudinal brand loyalty and behavioral brand loyalty. The findings also suggest that the moderating effect of product involvement on the relationship between product design and affective response is statistically significant, although it does not positively and significantly moderate the link between product design and cognitive response. Research limitations/implications This study has two main limitations. First, this study was conducted in the context of smartphones, thus potentially constraining the generalization of the results to other industries. Second, the data in this study were obtained from a cross-sectional design. Practical implications These findings can permit companies to generate more brand loyalty in their customers and guide their management of assets and marketing activities. Originality/value This paper presents new insights into the nature and importance of product design in brand value.

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