The Pivotal Role of User-Friendly Food Label and Personality Traits on Intention to Consume Packaged Food Products

2016 ◽  
Vol 23 (7) ◽  
pp. 835-856 ◽  
Author(s):  
Muhammad Zeeshan Zafar ◽  
Noor Azmi Hashim ◽  
Fairol bin Halim
Keyword(s):  
Personality Traits ◽  
Food Products ◽  
Pivotal Role ◽  
Food Label ◽  
Packaged Food ◽  
User Friendly

scholarly journals Readable Labels and Moderating Effect of Individual Personality Traits Effect on Consumer Healthy Packaged Food Selection Intention

2021 ◽  
Vol 15 (2) ◽  
pp. 191-218
Author(s):  
Muhammad Zeeshan Zafar ◽  
Noor Azmi Hashim ◽  
Fairol Bin Halim ◽  
Shahjahan Masud
Keyword(s):  
Personality Traits ◽  
Self Efficacy ◽  
Food Selection ◽  
Subjective Norm ◽  
Reading Attitude ◽  
Food Label ◽  
Traffic Lights ◽  
Insignificant Effect ◽  
Packaged Food ◽  
User Friendly

It is a common notion that front of pack label guide individual for the selection of healthy and right amount of packaged food. The inconsistent results found in past studies. In continuation with current study proposed a model which is underpinned with theory of planned behavior. The proposed model comprised of factors affecting individual attitude to read food label at point of purchase like traffic lights efficacy, health claim efficacy and user friendly label efficacy, whereas direct impact of subjective norm and self-efficacy was also investigated. Moreover, the personality traits were investigated as moderator. The data collected from three renowned retail outlet of Pakistan named; Al-Fatah, Hyperstar and Metro Cash and Carry. For the in depth study mixed method was used. Therefore, for quantitative date the cross-sectional data was collected with convenience sampling technique using adapted questionnaire whereas for qualitative analysis unstructured questions used for detail interview. The sample size for quantitative analysis was 1146 and for qualitative data 32 interviews were conducted. The results revealed that user friendly label efficacy and health statement efficacy insignificant effect in direct relation whereas full mediation observed with label reading attitude. In contrary to that traffic lights label efficacy has insignificant effect in both direct and indirect relation. Subjective norm and self-efficacy have significant impact on individual intention for healthy food selection. In addition to only two personality traits like; agreeableness and conscientiousness moderated between label reading attitude and intention. The current study implies that consumer education regarding nutrients is necessary.

scholarly journals Study of Consumer Awareness on Food Labelling and Use of Pack Information for Purchase of Pre-Packaged Food Products

2017 ◽  
Vol 4 (4) ◽  
Author(s):  
Samit Dutta ◽  
Deval Patel
Keyword(s):  
Informed Choice ◽  
Food Products ◽  
Food Labelling ◽  
Food Label ◽  
Labelling Information ◽  
Packaged Foods ◽  
Prepackaged Foods ◽  
And Gender ◽  
Packaged Food ◽  
Study Participants

Purpose – Liberalization of trade, globalization and development in food science and technology has resulted in an increase in trade and consumption of pre-packaged foods. Reading food labelling information is important to assist in making informed choices of food. This study determined level of awareness on pre-packaged food labelling information among consumers in Anand city of Gujarat, India, their perception on the importance of such information and various factors influencing in reading and using food labels. Design/methodology/approach – A semi structured questionnaire was used to collect information from consumers who were found purchasing prepackaged foods in selected modern format retail stores. The obtained data were computed to determine relationships and associations between various factors and the use of food labelling information among consumers in the area of study. Findings – Study revealed that 86.7 per cent of the study participants reported to read labeling information prior purchase of pre-packaged foods. However, only a third of respondents were very much informed about food labelling and computed awareness scores. It was observed that level of education and gender difference had statistically significant association with awareness scores and perception of importance of food labelling. 83.3 per cent of respondents mentioned price of food as the factor for motivating them to read food label before purchase of the food item. Practical implications – Deliberate efforts may be needed to improve food labelling, provide education to consumers to raise their awareness on importance of reading and use of food labelling information to make an informed choice of the food. Originality/value – Determines level of awareness about labelling information among consumers of pre-packaged food products.

scholarly journals ASSESMENT OF CONSUMER AWARENESS ABOUT USAGE OF FOOD LABELS AND ITS IMPACT ON FOOD BUYING BEHAVIOUR

2016 ◽  
Vol 4 (7) ◽  
pp. 10-19
Author(s):  
Virender Pal Kaur ◽  
Nirmal Kaur ◽  
Neha Qumar
Keyword(s):  
Uttar Pradesh ◽  
Food Products ◽  
Food Labeling ◽  
Food Labels ◽  
Food Label ◽  
Consumer Awareness ◽  
Research Attention ◽  
Packaged Foods ◽  
Types Of Information ◽  
Packaged Food

Food labeling enables consumers to make informed decisions when purchasing and consuming food products. Consumption of packaged food items has grown tremendously in the recent past. Despite this, the issue of consumer awareness about usage of food labeling information has attracted little research attention in developing countries. Food regulations and increased consumer awareness are forcing packaged food companies across the world to display more and more information on packaged food products. However, little is known about consumer response to such information in emerging economies. For this the data was collected with the help of interview schedule conducted amongst 60 respondents out of which 30 were male and 30 were females from higher education institutes of Pilibhit District of Uttar Pradesh. The study assesses the level of awareness about different categories of information generally displayed on food labels. The study also examines the usage of food labels information during purchase decisions of the respondents about packaged food. All 60 subjects had knowledge about food labels. Amongst male respondents 56.66 per cent were those who purchased packaged food more than once a week, 16.66 per cent purchased it once a week, 6.66 per cent purchased it once a month and 20 per cent purchased it occasionally which is quite similar as females. Gender was significantly associated with the frequency of buying packaged foods and reading food label. The usage of the information printed on packaged food was relatively high amongst the consumers while buying packaged food products. Despite a high frequency of purchasing packaged foods, the percentage of males and females reading food labels and components of food labels on a regular basis was found very less.  It is found that consumers in these three education institutes were fairly aware about the information provided on the food labels; though the level of awareness about different types of information varied. The results indicated that particular category of information was used more by the consumers while purchasing packaged food products. The results had very strong implications for researchers as well as the food companies.

Role of Coping and Personality Traits Among LGB Individuals

2013 ◽  
Author(s):  
Jennifer C. Johnson ◽  
Caroline H. Stroud ◽  
Robert J. Cramer ◽  
James W. Crosby ◽  
Craig E. Henderson ◽  
...  
Keyword(s):  
Personality Traits

Role of Social Symptomatology in Understanding Dark Triad Personality Traits

2011 ◽  
Author(s):  
Rebecca Stead ◽  
Cynthia Fekken ◽  
Alexandra Kay ◽  
Kate Mcdermott
Keyword(s):  
Personality Traits ◽  
Dark Triad

Enhancement of food production quality: the truffle case

2020 ◽  
pp. 587-611 ◽  
Author(s):  
Elena Viganò ◽  
Federico Gori ◽  
Antonella Amicucci
Keyword(s):  
Food Production ◽  
Food Products ◽  
Production Quality ◽  
Regulatory Framework ◽  
Marketing Literature

The central role of quality agri-food production in the promotion of a given territory is actually widely recognized by both the economic and marketing literature and the stakeholders involved in the enhancement process of rural systems. On this basis, this work analyzes one of the finest Italian agri-food products: the truffle. This work tries to point out the main problems characterizing the current regulatory framework, the trade and the production of the Italian truffle sector, emphasizing their causes, consequences and possible solutions.

The Role of Web Based Accounting Online System 2.0 as the Company's Income and Expense Management

2017 ◽  
Vol 1 (1) ◽  
pp. 44-49
Author(s):  
Nur Azizah ◽  
Dedeh Supriyanti ◽  
Siti Fairuz Aminah Mustapha ◽  
Holly Yang
Keyword(s):  
Financial Management ◽  
Accounting System ◽  
Bank Account ◽  
Web Based ◽  
Online System ◽  
Version 2.0 ◽  
User Friendly ◽  
The Impact ◽  
A Company

In a company, the process of income and expense of money must have a profit-generating goal base. The success of financial management within the company, can be monitored from the ability of the financial management in managing the finances and utilize all the opportunities that exist with as much as possible with the aim to control the company's cash (cash flow) and the impact of generating profits in accordance with expectations. With a web-based online accounting system version 2.0, companies can be given the ease to manage money in and out of the company's cash. It has a user friendly system with navigation that makes it easy for the financial management to use it. Starting from the creation of a company's cash account used as a cash account and corporate bank account on the system, deletion or filing of cash accounts, up to the transfer invoice creation feature, receive and send money. Thus, this system is very effective and efficient in the management of income and corporate cash disbursements.   Keywords:​Accounting Online System, Financial Management, Cash and Bank

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