Factors Influencing Nonprofit Resource Provider Support Decisions: Applying the Brand Equity Concept to Nonprofits

2005 ◽  
Vol 13 (3) ◽  
pp. 1-15 ◽  
Author(s):  
James B. Faircloth
Keyword(s):  
Brand Equity ◽  
Resource Provider ◽  
Factors Influencing

scholarly journals Factors Impacting Brand Equity of PLBs: A Study of Grocery and Household Items in Bengaluru

2017 ◽  
Vol 9 (3) ◽  
pp. 148
Author(s):  
S. Shyam Prasad ◽  
Shampa Nandi
Keyword(s):  
Brand Equity ◽  
Brand Loyalty ◽  
Perceived Risk ◽  
Private Label ◽  
Brand Awareness ◽  
Store Image ◽  
National Brands ◽  
Factors Influencing ◽  
Private Label Brands ◽  
The Impact

In India the private label brands (PLBs) are growing at a faster pace than retail. This supposes that PLBs should have brand equity. Although brand equity is one of the most important aspects of a brand in creating competitive advantage, earlier studies have not paid much attention to measuring and conceptualising the factors influencing the brand equity of private label brands. Many researches have looked into the consumer based brand equity (CBBE) of national brands only and hence this study was taken up to examine the dimensions of consumer based brand equity for private label brands including the impact of store image on brand equity.An empirical study was done considering survey instrument from previous study of Girard et al. (2017). The data was collected during December 2016 – January 2017 and SPSS and AMOS were used for analysing data.This study found that <strong>Brand Awareness, Brand Loyalty, Perceived Image, Perceived Value, Perceived Risk, Store Image and Price</strong> are the seven dimensions that build into the brand equity of the private label brands.

Brand Equity Of Herbal Skin Care Products In Tiruchirappalli District

2019 ◽  
Vol 118 (5) ◽  
pp. 97-110
Author(s):  
Ms. Sivapriya ◽  
Dr. V.P.T DHEVIKA ◽  
Dr.O.T.V. LATASRI
Keyword(s):  
Brand Equity ◽  
Reliability And Validity ◽  
Secondary Data ◽  
Skin Care ◽  
Primary Data ◽  
Chi Square ◽  
Text Book ◽  
Secondary Sources ◽  
Factors Influencing ◽  
Skin Care Products

This study is a case study on Brand Equity of Herbal Skin Care Products in Tiruchirappalli District. The objectives of the study are to find out the factors influencing brand equity on herbal skin care products and to identify whether there exist a relationship between brand equity on herbal skin care products and personal profile. Pilot study is conducted with a sample of 10 respondents. Later after making certain additions, deletions and modification that final questionnaire are designed and drafter. Cronbach Alpha Value is found out to test the reliability and validity and it ranges between 0.6929 to 0.7263 which shows that the questionnaire is reliable.Likert 5 point scale is used for construction of questionnaire .Data is collected through both primary and secondary sources. Primary data is collected through questionnaire method and secondary data is collected through magazine, journal, website and text book. Sampling size consist of 50 respondents. Convenient sampling method based on the convenience of the respondents is used.SPSS- Version 20 is used to analyze the data tools used are percentage analysis; chi-square test, t-test, and one-way ANOVA are used to test the hypothesis framed for the purposes of the study. The most important factor influencing brand equity of herbal skin care products are value followed by sustainability and the least important factor is quality. Out of 5 hypotheses framed, 3 hypotheses are accepted and 2  hypotheses are rejected. There is no difference between age, monthly income and brand equity of herbal skin care products. But there is a difference between, occupation, type of skin, factors influencing brand equity and Overall brand equity of herbal skin care products.

Investigating different factors influencing on brand equity

2014 ◽  
Vol 4 (7) ◽  
pp. 1391-1396 ◽  
Author(s):  
Afsane Zamanimoghadam ◽  
Karim Hamdi ◽  
Mandana Sediqi
Keyword(s):  
Brand Equity ◽  
Factors Influencing

scholarly journals The Influence of Value-Co-Creation on Brand Equity: An Empirical Study in Saudi Arabia

2020 ◽  
Vol 15 ◽  
pp. 43-53
Author(s):  
Salwa Taher ◽  
Soad Abdullah Almeshal
Keyword(s):  
Saudi Arabia ◽  
Consumer Behavior ◽  
Empirical Study ◽  
Brand Equity ◽  
Mediation Effect ◽  
Digital Marketing ◽  
Factors Influencing

The current study aims to explore the influence of value co-creation on brand equity in a Saudi Arabia context. An attempt to illustrate the factors influencing brand equity from a consumer's perspectives as a result of changing customer's interests and lifestyle. Consumer's co-creation of value is powerful in understanding consumer behavior at its impact on brand equity. This paper has made an applied attempt in Saudi Arabia to study the mediation effect of positive e-WOM on value co-creation and brand equity, which adds to the knowledge line in the digital marketing discipline.   

scholarly journals Factors Influencing Brand Equity of Bali as a Tourism Destination

1970 ◽  
Author(s):  
I Ketut Surya Diarta ◽  
I Gde Pitana ◽  
Nyoman Darma Putra ◽  
Agung Suryawan Wiranatha
Keyword(s):  
Brand Equity ◽  
Market Competition ◽  
Sampling Technique ◽  
World Market ◽  
Target Market ◽  
Tourism Destination ◽  
Factors Influencing ◽  
Functional Attributes ◽  
Long Run ◽  
The Right

Globally, competition among tourism destinations is more stringent in getting foreign tourists, including Bali. One effort to win the competition is increasing destination brand equity through maintaining its influencing factors and gaining tourist positive behavior toward destination. This effort, in long run, will increase and stabilize destination revenue and sustainability. This research aims to analyze factors influencing brand equity of Bali as a tourism destination. This research was conducted in Bali’s five major tourism objects. The 240 foreign tourists were chosen as respondents through convenience sampling technique. Data were analyzed using factor analysis. The results showed that factors that significantly influenced Bali brand equity were: symbolic and experiential benefit factor, direct and indirect destinations attributes, destination reliability and tangibility, assurance and empathy, brand destinations recognition and recall, destinations common psychological attributes, destination common functional attributes, unique functional attributes, behavioral loyalty, destination awareness, and attitudinal loyalty. Given the fluctuative nature of brand equity, Bali needs a consistent effort to maintain or to enhance brand equity of Bali as a tourism destination. Maintaining the dominant factors that influence the strength of brand equity can be used as a basis to develop destination branding strategy to expand market segment,  choose the right target market, and anchoring destination position in world market competition.

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