Brand Equity Of Herbal Skin Care Products In Tiruchirappalli District

2019 ◽  
Vol 118 (5) ◽  
pp. 97-110
Author(s):  
Ms. Sivapriya ◽  
Dr. V.P.T DHEVIKA ◽  
Dr.O.T.V. LATASRI
Keyword(s):  
Brand Equity ◽  
Reliability And Validity ◽  
Secondary Data ◽  
Skin Care ◽  
Primary Data ◽  
Chi Square ◽  
Text Book ◽  
Secondary Sources ◽  
Factors Influencing ◽  
Skin Care Products

This study is a case study on Brand Equity of Herbal Skin Care Products in Tiruchirappalli District. The objectives of the study are to find out the factors influencing brand equity on herbal skin care products and to identify whether there exist a relationship between brand equity on herbal skin care products and personal profile. Pilot study is conducted with a sample of 10 respondents. Later after making certain additions, deletions and modification that final questionnaire are designed and drafter. Cronbach Alpha Value is found out to test the reliability and validity and it ranges between 0.6929 to 0.7263 which shows that the questionnaire is reliable.Likert 5 point scale is used for construction of questionnaire .Data is collected through both primary and secondary sources. Primary data is collected through questionnaire method and secondary data is collected through magazine, journal, website and text book. Sampling size consist of 50 respondents. Convenient sampling method based on the convenience of the respondents is used.SPSS- Version 20 is used to analyze the data tools used are percentage analysis; chi-square test, t-test, and one-way ANOVA are used to test the hypothesis framed for the purposes of the study. The most important factor influencing brand equity of herbal skin care products are value followed by sustainability and the least important factor is quality. Out of 5 hypotheses framed, 3 hypotheses are accepted and 2  hypotheses are rejected. There is no difference between age, monthly income and brand equity of herbal skin care products. But there is a difference between, occupation, type of skin, factors influencing brand equity and Overall brand equity of herbal skin care products.

scholarly journals Segmentation, Targeting and Positioning of Indian Furniture Industry

2020 ◽  
Vol 10 (3) ◽  
pp. 24
Author(s):  
Neeraj Kumari ◽  
Devi Singh
Keyword(s):  
Brand Equity ◽  
Secondary Data ◽  
Primary Data ◽  
Furniture Industry ◽  
Research Papers ◽  
Secondary Sources ◽  
Advertising Strategies ◽  
Convenience Sampling ◽  
Secondary Data Sources ◽  
Structured Questionnaire

Objectives:To study the segmentation, targeting and positioning of furniture industry.To make and study ANSOFF grid for the key player in the plastic furniture industry.To recommend advertising strategies for the plastic furniture industry.Research Design: Information has been gathered from both primary and secondary sources. Primary data was collected through a structured questionnaire. Secondary data sources include websites, journals, and research papers. Sample Design: Convenience Sampling was carried out for the study. The sample consisted of customers who had bought products from the furniture industry. The sample size is 120.Novelty of the study/ Contribution to the literature: It could bear some significance with lead an examination on more territories of promoting and including the distinctive focused on clients which would give more exhaustive understanding and outline of the point.Findings: People with low resources believers, strivers, makers, survivors are most likely to buy the plastic furniture as of now when the product is in growth stage of its life cycle. Nilkamal plastics have been successful in positioning its products well in the market. It became popular especially in South India, where consumers prefer simple living and hence had a demand for plastic furniture too.Recommendations: Nilkamal can promote its brand based on the driving factors: lightweight, weatherproof, termite-proof, and economical.Implications: The findings of the study have implications for branding, positioning decisions, brand equity measurement and marketing communications. The essential ramification of an advancing framework is the presentation toward tending to customer needs those results in extended purchaser dependability. A publicizing methodology has basic ramifications for things such as design and progression.

scholarly journals Role of E-Market in Marketing of Handloom Products: A Study on Cuttack District of Odisha

2021 ◽  
Vol 9 (2) ◽  
pp. 19-24
Author(s):  
Samira Patra
Keyword(s):  
Secondary Data ◽  
International Market ◽  
Primary Data ◽  
Chi Square ◽  
Secondary Sources ◽  
The People ◽  
Chi Square Test ◽  
Dyed Fabrics ◽  
Virtual Platform

Introduction: Handloom Industry provides large no. of employment to the rural and semi-rural people of India as well as Odisha. Handloom weavers of Odisha produce various handloom products which have demands in national and international market for their quality and design. The Handloom Industry of Odisha is one of the oldest way to earn bread among the people. It is always remained famous in producing World famous products like “Katki saree”, “Sambalpuri Saree”, various silk sarees, Tassar Saree, Tie-dye, Bomkai Cotton, glossy khanduas, “Gamchas”, furnishing and Handicrafts. The innovative weavers with their skilful blending of myths, faiths, symbols and imagery provide the fabric appealing dynamism. So far as designing and techniques are concerned, it varies from double ikat (tie and dye) involving highly intricate designs woven by the Bhulia weavers of undivided Sambalpur, Bolangir, Kalahandi and Phulbani districts (such as Pasapalli, Bichitrapuri, etc) to single ikat woven in Maniabandha, Nuapatna area of Cuttack district (Khandua designs) to extra warp and weft designs like Bomkai, silk of Berhampur, cotton of Khurda district, vegetable dyed fabrics of Kotpad (Koraput district), fine count sarees of Jagatsinghpur and Tassar fabrics of Gopalpur, Fakirpur in Kendujhar district. Odisha handlooms have a rich tradition. Its ‘Tie & Dye’ patterns are world famous. Their Tie & Dye patterns are popularly known as ‘IKAT’. The Ikat technique is commonly known as “BANDHA”in Odisha. Handloom weavers of Odisha produce various types of fabrics such as sarees (which constitute the major component), dress materials, scarfs, dhotis, towels, other fabrics of day to day use such as wall hangings, etc.In the technological driven society, handloom products are also trading over the e-marketing/virtual platform like by Amazon, Flipkart etc Research Gap: Numerousresearches have been undertaken by researchers about handloom Industry and handloom Weavers of Odisha. But, no such studies have conducted onrole of e-market in marketing of handloom products of Cuttack district of Odisha. Objective of the Study: This paperattempt to study therole of e-market in marketing of handloom products of Cuttack district of Odisha. Research Methodology: i) Nature of data: This present study is based on both primary data and secondary data. ii) Sample Size: The sample data size consists of 100respondents in the Cuttack District. iii)Sources of Primary Data:Primary data have beencollected through well-defined questionnaire and direct interviews methods from 100respondents (including handloom weavers, Students, Housewife, Businessman and Academician) of the Cuttack District. iv)Sources of Secondary Data:The secondary data have been collected from various secondary sources like journals, magazines, and from various reputed websites. The collected data have been classified and tabulated according to the requirements of the study. v) Statistical Tools:There are various statistical tools like mean; Chi-Square Test,Multi Correlation,Llikert5 points scale etc have been used for the analysis and interpretation of results. Conclusions: Handloom Products still have demand in the national and international market through E-market for their quality, price and design. The E-market is promoting the handloom products in the online platform which leads to more popular. Hence, the demands of handloom products in the technological era have the massive success for the Handloom Industry in Odisha. Thus, it may concluded that the E-market have the significant role in marketing of handloom products.

scholarly journals An Analytical Study of Consumer Attitudes towards Chinese Mobile Phone in India- with Special Reference to Rajkot City

2021 ◽  
Vol 2 (4) ◽  
pp. 1-6
Author(s):  
Ahmed Mahdi Abdulkareem ◽  
Alok Kumar Chakrawal
Keyword(s):  
Mobile Phone ◽  
Mobile Phones ◽  
Weighted Average ◽  
Primary Source ◽  
Secondary Data ◽  
Primary Data ◽  
Consumer Attitude ◽  
Chi Square ◽  
Secondary Sources ◽  
Chi Square Test

The main objective behind this study is to know the attitude of the persons towards Chinese mobile phone with reference to public stay in Rajkot city. The researcher collected data from the primary source and secondary sources. Primary data collected through a structured questionnaire that close and open-ended and secondary data collected from the market on the basis of website, newspaper, and other secondary sources. The researcher has the main objective behind the study is to measures consumer attitude towards Chinese products and to find the relation between gender with respect to spending purchasing of Chinese mobile phones and in last to find the significant relation between monthly income with respect to opinion of the respondent towards Chinese mobile phones are cheaper than other brands. The researcher tested his hypothesis on the basis of some statistical tools which are percentage analysis, weighted average, and chi-square test. The researcher found out through this study up to 69% male respondents and 31% female respondents in the study, more than 80% of respondents are using Chinese mobile phone in Rajkot city. The majority of 91% of the respondents are agreeing with those Chinese mobile phones are cheaper than other mobile phones.

scholarly journals Challenges of smallholder farmers in accessing agricultural information in Southern Ethiopia

2020 ◽  
Vol 12 (1) ◽  
pp. 87-95
Author(s):  
G.R. Megerssa ◽  
B.G. Gemede ◽  
A.W. Jarsa
Keyword(s):  
Information Seeking ◽  
Smallholder Farmers ◽  
Secondary Data ◽  
Structured Interview ◽  
Primary Data ◽  
Southern Ethiopia ◽  
Chi Square ◽  
Secondary Sources ◽  
Female Farmers ◽  
Development Agents

Abstract: The study was focused on identifying sources of agricultural information and analyzing challenges faced by smallholder farmers in accessing agricultural information in Southern Ethiopia. To achieve the stated objectives the study district was selected purposively from Wolaita zone by selecting five kebeles randomly. At the end, a total of 150 sample households were randomly selected from these five kebeles. To collect the data both primary and secondary sources were used for the purpose of this study. Primary data were collected directly from sample respondents through structured and semi-structured interview schedules, observation and focus group discussions. Secondary data were collected from Woreda agriculture and rural development office report, and other relevant books, journal articles and the Internet. After the relevant data were collected, the descriptive statistics such as mean, frequency, and percentage, and the inferential statistics such as chi-square tests were also used. The findings indicate that female farmers, illiteracy, location of market center, information seeking behavior of farmers, low rate of extension-farmers linkages, inadequate operational skill of aids, language barriers, lack of training, lack of rural electrification, lack of development agents, absence of rural networks, inadequate reading materials, and inappropriate time of broadcasting are the main challenges smallholder farmers were faced with. Therefore, to overcome the challenges strong commitment and reformation should be done in the study area by the concerned stakeholders.

PERSEPSI PETERNAK PADA KEPEMIMPINAN PENDAMPING DAN HUBUNGANNYA DENGAN PRODUKTIVITAS USAHA TERNAK DI PAGUYUBAN AL-AWWALIYAH, PASIRWANGI, GARUT, JAWA BARAT

2019 ◽  
Vol 12 (1) ◽  
pp. 42-51
Author(s):  
Dwi Indah Sulistiani ◽  
Ujang Maman ◽  
Junaidi J
Keyword(s):  
Data Analysis ◽  
Secondary Data ◽  
Primary Data ◽  
Leadership Qualities ◽  
Chi Square ◽  
Education Experience ◽  
Spss Software ◽  
Chi Square Analysis ◽  
And Behavior ◽  
The Relationship

Objective of this research; 1) determine the perception of ranchers against the properties and behavior of the leadership of the companion in the Society of Al-Awwaliyah 2) analyze the relationship between productivity breeder with productivity of livestock in the Society of Al-Awwaliyah 3) identify the relationship perceptions of ranchers against the leadership companion with productivity of livestock in the Society of Al-Awwaliyah , The data used in this study are primary and secondary data. Primary data were obtained from questionnaires which stem from ranchers while secondary data sourced from literature in the form of books and articles. Data processing was performed using Chi-square analysis using SPSS software version 21. One of the factors relating to the productivity of ranchers is the perception of ranchers against the leadership of their companion. Leadership companion views of the nature and behavior of which is owned by a companion. Productivity ranchers indirectly related to the productivity of the cattle business. Characteristics breeder visits of age, years of education, experience ranchers, and businesses in addition to ranchers. The results of data analysis showed that there is a significant relationship between business other than ranchers with ranchers productivity. The relationship between the perception of the nature of the companion breeder with productivity ranchers produce Pearson Chi-Square value is 9.751 and Asymp. Sig. (2-sided) of 0.002. This is due to interest ranchers against leadership qualities possessed by a companion who produce prolific ranchers. Ranchers consider that a companion of his leadership qualities are ideal as a companion.

ANALISIS EKUITAS MEREK MINUMAN TEH HIJAU DALAM KEMASAN SIAP MINUM NU GREEN TEA TERHADAP FRESTEA GREEN DAN JOYTEA GREEN DI KOTA BENGKULU

2013 ◽  
Vol 12 (1) ◽  
pp. 19-30
Author(s):  
Burenida Sartika
Keyword(s):  
Green Tea ◽  
Brand Equity ◽  
Brand Image ◽  
Secondary Data ◽  
Primary Data ◽  
Brand Associations ◽  
Test Analysis ◽  
Brand Recall ◽  
Switching Matrix ◽  
Cochran Test

The research was conducted during April to June 2012. Primary and secondary data were used in this research. The primary data related to respondent demography and brand equity.   One hundred respondents were selected accidentally around Bengkulu city.  Data were analysed quantitatively and qualitatively.  Quantitative data were processed using Test of Validity, Reliability Test (Hoyt), Cochran Test Analysis, Importance Performance Analysis (IPA), and Brand Switching Matrix Pattern.  The result of the research showed that the NU Green Tea brand is the highest one, and 48% Top of Mind value. Brand Recall in Frestea Green get 45,8%.  Brand Recognition asserts 75% among respondences to the existence of  Joytea brand. The result of Unaware Brand reveals the research doesn’t seem to know Joytea Brand. Analyzing of Branded Association declares that NU Green Tea has 12 brand associations, Frestea Green brand has 10 brand associations, and in other side Joytea Green brand has 7 brand associations which each made brand image. More results for associations Cochran testing, means the consumers aware to the attributes of the product. It’s included that NU Green Tea brand of drinking package has most of the brand image than  Frestea and Joytea Green. Consumer’s perceptions analyzing reveals that NU Green Tea has a good effort as to the respondents want to. Frestea Green must to get more effort to satisfy consumers. At least Joytea Green brand should be awared enough to increase their ability to get more result in consumer satisfying.  Consumers’ loyalty analysis showed that the Frestea brand has good consumers loyalty than NU Green Tea and Joytea Green brand.Keywords: brand equity, ready to drink green tea

scholarly journals The Impact of Dynamic Capabilities on Sustainable Competitive Advantage in the Pharmaceutical Sector in Egypt

2017 ◽  
Vol 6 (2) ◽  
pp. 1
Author(s):  
Albert Naiem Naguib ◽  
Eahab Elsaid ◽  
Abdel Moneim Elsaid
Keyword(s):  
Competitive Advantage ◽  
Dynamic Capabilities ◽  
Secondary Data ◽  
Primary Data ◽  
Sustainable Competitive Advantage ◽  
Firm Characteristics ◽  
Pharmaceutical Sector ◽  
Chi Square ◽  
Pharmaceutical Firms ◽  
The Impact

This study examines the relationship between dynamic capabilities (experience, routine, skills, firm characteristics, knowledge and technology) and competitive advantage sustainability in the Egyptian pharmaceutical sector. The data was collected using primary and secondary data sources. Primary data was collected from questionnaires distributed to 160 top managers in 20 pharmaceutical firms. The secondary data about pharmaceutical firms like rankings, revenues and market share was collected from external sources such as Intercontinental Marketing Service (IMS). The questionnaires examine six independent variables based on a five-scale Likert scale. The methodology used in the study is non-probability sampling (judgmental sampling), Cronbach’s alpha reliability coefficient and Chi-square tests. The results support the notion that there is a significant relationship between four of the six dynamic capabilities (experience, skills, firm characteristics and knowledge) and the competitive advantage sustainability for pharmaceutical firms in Egypt. Designing the questionnaire and formulating the questions to target the required field was challenging, given that the topic is dynamic and the business scene in Egypt has witnessed drastic political changes since January 2011. The study should assist pharmaceutical companies in Egypt in directing their investments properly and in determining the weaknesses in their dynamic capabilities that need to be addressed.

Internal and External Security Challenges of Nepal

Unity Journal ◽  
2021 ◽  
Vol 2 ◽  
pp. 251-262
Author(s):  
Sumitra Karki
Keyword(s):  
Secondary Data ◽  
Primary Data ◽  
Security Threats ◽  
Cyber Attack ◽  
Secondary Sources ◽  
News Reports ◽  
Security Challenges ◽  
The World ◽  
The Government ◽  
India And China

Nepal has been a home to diversified settlement in terms of ethnicity, religion, dialect and culture since its outset in civilization. It also lies between two great military and economic giants of Asia – India and China – that are hostile to each other. While these bring abundant opportunities for Nepal, it possesses several internal and external security threats. Nepal suffers from cyber-attack, environmental degradation, pandemic, ethnic, racial or religious conflicts, inequality and poverty, extremism, human trafficking, corruption, migration and trans-boundary crime. In addition, Nepal also faces several security threats, traditional and non–traditional, including terrorism and insurgency. These threats possess serious implications on peace and security of Nepal and the South Asian region. There is a need of serious study about the major internal and external security challenges that Nepal faces in recent decades. This study aims at examining some of the major security challenges, explore the factors behind it, and attempt to suggest few policy recommendations to the government of Nepal to deal with them. The study is conducted by reviewing the primary and secondary sources of data. The primary data includes documents of the government agencies, press release, joint statement and organizational reports. It also includes the interviews with security experts, bureaucrats, policy makers and academicians. Similarly, secondary data includes books, news reports, academic journals, seminars report and reports of research institutes and think tanks. The study highlights that Nepal should prepare itself to meet with the emerging internal and external security challenges what have emerged in recent times. With the rise of India and China, two adversarial powers in the region, Nepal possess extreme challenges in days to come. Similarly, hardly any countries of the world had prepared itself to deal with recent pandemic like COVID-19 that has shattered even the most powerful countries of the world. Taking lessons from these, it is time for Nepal to learn and prepare to mitigate the challenges.

scholarly journals Analisis Tingkat Penerapan Manajemen Pengetahuan Dalam Membangun Organisasi Berbasis Pengetahuan (Studi Kasus PT Trubus Mitra Swadaya SE-JABODETABEK)

2016 ◽  
Vol 2 (2) ◽  
pp. 134
Author(s):  
Raniasari Bimanti Esthi ◽  
Anggraini Sukmawati
Keyword(s):  
Knowledge Management ◽  
Descriptive Analysis ◽  
Secondary Data ◽  
Sampling Technique ◽  
Primary Data ◽  
Chi Square ◽  
Average Value ◽  
Wide Range ◽  
Chi Square Analysis ◽  
Calculation Analysis

<p>PT Trubus Mitra Swadaya is a company engaged in the agribusiness industry that sells a wide range of agricultural goods. The development of the agribusiness industry, particularly agricultural stores are now increasing to fiercer competition. The objectives of this research were (1) Identify the level of knowledge management at PT Trubus Mitra Swadaya, (2) Identify the level of the activities associated with knowledge management at PT Trubus Mitra Swadaya, and (3) Analyzing the perceptions of employees regarding the application of knowledge management at PT Trubus Mitra Swadaya. The data that used in this research were primary data and secondary data. Collecting the respondences was done by quota sampling technique, database examine was done by descriptive analysis, average value calculation analysis, and chi-square analysis.<br />The result of average value calculation analysis showed level implementation of knowledge management was excellent (67,01%), represented from strongly agree answered 20,75% and agree answered 46,26%. Moreover, employees said bad, represented from less agree answered 19,97% and disagree 13,02%. In this research, found at least two components which employees feel valued and still yet to be repaired, that was 1) knowledge and 2) work time. The result average value calculation showed level of activity associated with knowledge management was less good (42,78%), represented five to ten times answered 22,78% and more than ten times 20%. Moreover, employees answered never 30% and less than five times 20%. The result chi-square showed employees’ perception about knowledge management based on employee characteristics where the majority of employees agreeing with the implementation of knowledge management.</p>

scholarly journals PENGAMBILAN KEPUTUSAN MENJADI PEKERJA MIGRAN INDONESIA PEREMPUAN

2019 ◽  
Vol 15 (2) ◽  
pp. 107-120
Author(s):  
Nurul Aeni
Keyword(s):  
Decision Making ◽  
Migrant Workers ◽  
Labour Supply ◽  
Migrant Worker ◽  
Secondary Data ◽  
Destination Country ◽  
Primary Data ◽  
Chi Square ◽  
Desk Review ◽  
Main Factor

ENGLISHDecision of being woman migrant workers brings both positive and negative consequeces for the woman workers as well as their families live behind. This study aimed: (1) to describe the decision making of being migrant workers among the applicants of woman migrant workers from Pati District; (2) to explain the factors correlate to the migrate decision making, and (3) to explain factors correlate to destination country choosing. It used quantitave approach. The primary data were obtained by spreading questionnaires among women migrant worker applicants at four labour supply companies. Meanwhile the secondary data get through desk review. Then, the data were analysed descriptively using chi square and correspondence analysis. The study resulted: (1) economic was the main factor of decision making for being woman migrant workers; (2) the factors correlated to the decision making for being woman migrant workers were the position in household, previous income, and decision making process; (3) high salary was the main factor on choosing the destination country. The factors correlated to destination country preferences were: the reasons for choosing the destination countries, age, previous job, previous salary, and husband’s age. INDONESIAKeputusan menjadi pekerja migran perempuan dapat berkonsekuensi positif maupun negatif bagi pekerja migran maupun keluarga yang ditinggalkan. Penelitian ini bertujuan: (1) menggambarkan pengambilan keputusan menjadi pekerja migran perempuan pada calon pekerja migran di Kabupaten Pati; (2) mendeskripsikan faktor yang berhubungan dengan pengambilan keputusan; dan (3) mendeskripsikan faktor yang berhubungan dengan pemilihan negara tujuan. Penelitian menggunakan pendekatan kuantitatif. Data primer didapatkan melalui pengisian kuesioner oleh para calon pekerja migran perempuan di empat PPTKIS. Sementara data sekunder didapatkan melalui review penelitian terdahulu dan dokumen yang relevan. Data yang diperoleh dianalisis secara deskriptif menggunakan chi square dan analisis korespondensi. Hasil penelitian adalah: (1) ekonomi adalah faktor utama pengambilan keputusan menjadi pekerja migran perempuan; (2) faktor yang berhubungan dengan pengambilan keputusan menjadi pekerja migran adalah posisi dalam rumah tangga, pendapatan sebelumnya, dan proses pengambilan keputusan; (3) gaji yang tinggi merupakan alasan utama pemilihan negara tujuan migrasi. Adapun faktor yang berhubungan dengan pemilihan negara tujuan migrasi adalah alasan pemilihan negara, usia, pekerjaan sebelumnya, pendapatan sebelumnya, dan usia suami.

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