scholarly journals The Influence of Value-Co-Creation on Brand Equity: An Empirical Study in Saudi Arabia

2020 ◽  
Vol 15 ◽  
pp. 43-53
Author(s):  
Salwa Taher ◽  
Soad Abdullah Almeshal
Keyword(s):  
Saudi Arabia ◽  
Consumer Behavior ◽  
Empirical Study ◽  
Brand Equity ◽  
Mediation Effect ◽  
Digital Marketing ◽  
Factors Influencing

The current study aims to explore the influence of value co-creation on brand equity in a Saudi Arabia context. An attempt to illustrate the factors influencing brand equity from a consumer's perspectives as a result of changing customer's interests and lifestyle. Consumer's co-creation of value is powerful in understanding consumer behavior at its impact on brand equity. This paper has made an applied attempt in Saudi Arabia to study the mediation effect of positive e-WOM on value co-creation and brand equity, which adds to the knowledge line in the digital marketing discipline.   

scholarly journals The Mediation effect of Value-Co-Creation on Customer Engagement and Positive E-WOM

2020 ◽  
Vol 15 ◽  
pp. 54-62
Author(s):  
Salwa Fouad Taher ◽  
Dr. Mahmoud Abdulhamid Saleh
Keyword(s):  
Consumer Behavior ◽  
Saudi Arabian ◽  
Mediation Effect ◽  
Digital Marketing ◽  
Customer Engagement ◽  
Factors Influencing

The current study investigates the mediation effect of value-co-creation on customer engagement and positive e-WOM in a competitive Saudi Arabian market. An attempt to illustrate the factors influencing the positive e-WOM as a result of changing customer`s interests and lifestyle. The engagement of consumers in the co-creation of value is powerful in understanding consumer behavior. The paper has made an applied attempt in the Saudi Arabian market to study customer engagement, value co-creation, and positive e-WOM, which adds to the knowledge line in the digital marketing discipline.  

scholarly journals An Empirical Study On Factors Influencing Consumer Behavior Towards Dairy Products

2011 ◽  
pp. 79-86
Author(s):  
Amit Kumar Sen ◽  
Manjusmita Dash
Keyword(s):  
Consumer Behavior ◽  
Empirical Study ◽  
Dairy Products ◽  
Development Rate ◽  
Oil Seeds ◽  
Factors Influencing ◽  
Organic Products ◽  
The World ◽  
Selection Of

Indian dairy cultivating has been portrayed by co-agents including a large number of people. Indian extraordinary items have been comprehensively in the classifications of dairy and poultry items, vegetables and organic products, flavors, oats, oil seeds, consumable oils and certain prepared items. The Indian government's first monetary study expressed that India represents 17 percent of world generation of drain. The normal year-on-year development rate of drain at 4.04 percent versus the world normal of 2.2 percent demonstrates continued development in accessibility of drain and drain items for the developing populace. Keeping this in view the study has been directed to factors influencing the selection of store for purchasing of dairy products. The investigation has been conveyed by controlling an organized poll to gather the information from the respondents and anslysed it by utilizing SPSS 20.0. The examination uncovered that the main considerations impacting the buy choice are accessibility of items, close to home, credit office and the respondents are minimum made a big deal about the inside condition of the store.

scholarly journals Factors Influencing Consumer Behavior Towards Online Shopping in Saudi Arabia

2015 ◽  
Vol 2 (4) ◽  
pp. 1
Author(s):  
Hani A. Jawa ◽  
Kamelia Chaichi
Keyword(s):  
Saudi Arabia ◽  
Consumer Behavior ◽  
Middle East ◽  
Online Shopping ◽  
Website Design ◽  
Design Quality ◽  
Eastern Province ◽  
Perceived Trust ◽  
Factors Influencing ◽  
Spss Software

This study intends to identify factors that may affect consumer behavior in Saudi Arabia while shopping online. Although Saudi Arabia has the largest and fastest growing ICT in the Middle East and the online shopping activities in Saudi are increasing rapidly, it is still lagging behind the global development. The four factors–website design quality, perceived trust, perceived convenience and advertisements & promotions were selected from the available literature. A survey was conducted and questionnaire that includes 25 questions was distributed randomly to a sample of 107 participants in Dammam city (in the Eastern Province of the kingdom). The collected data was analyzed by using SPSS software. The result indicates one hypothesis has been accepted. The findings of the study are analyzed and discussed further at the end of this paper.

Factors Influencing Green Purchase Behavior among Young Consumers in Saudi Arabia

2020 ◽  
Vol 8 (1) ◽  
pp. 51-73
Author(s):  
Abdulalem Mohammed ◽  
Abdo Homaid ◽  
Wail Alaswadi
Keyword(s):  
Saudi Arabia ◽  
Peer Pressure ◽  
Partial Least Square ◽  
Least Square ◽  
Purchase Behavior ◽  
Self Identity ◽  
Factors Influencing ◽  
Purchasing Intention ◽  
Young Consumers ◽  
Green Purchasing

For environmental and business reasons, understanding the consumer behaviour of the young towards green products is very important. Therefore, the main purpose of this study is to investigate the factors influencing green product buying intention and behaviour among young consumers in Saudi Arabia. The study has developed a set of hypotheses utilising the theory of planned behaviour (TPB) as a guiding principle. They were tested based on data collected from 257 individuals through the use of the Partial Least Square (PLS) method. The findings showed that a culture of collectivism was the best way to predict the green purchasing intentions of young Saudis, followed by a willingness to pay, environmental self-identity and peer pressure. Additionally, purchasing intention is a major factor influencing actual green purchasing behaviour.

Assessment of infant feeding methods and factors influencing it in Makkah region, Saudi Arabia

2021 ◽  
pp. 157-164
Author(s):  
Reda Goweda ◽  
Ibrahim Alharbi ◽  
Mohammed Alhuthali ◽  
Anas Zard ◽  
Faisal Alhuthali ◽  
...  
Keyword(s):  
Saudi Arabia ◽  
Infant Feeding ◽  
Factors Influencing ◽  
Feeding Methods

PERAN DIGITAL MARKETING DALAM EKSISTENSI BISNIS KULINER SEBLAK JELETET MURNI

2016 ◽  
Vol 1 (2) ◽  
pp. 133-144
Author(s):  
Nadya Nadya
Keyword(s):  
Social Media ◽  
Consumer Behavior ◽  
Marketing Strategy ◽  
Marketing Strategies ◽  
Digital Marketing ◽  
Social Media Marketing ◽  
Digital Era ◽  
Marketing Social ◽  
Technological Developments ◽  
Product Sales

Technological developments have significantly changed the way how a business works, especially the culinary business named Seblak Jeletet Murni, that has located in Jakarta. This business is still relatively new, but consumers continue moldy and this spicy culinary product sales have been continue to increase. This phenomenon is a result of business which has entered the digital era in social media. Marketing of this product is not done intensively by the owner of this business, but consumers who moved to market virally in social media, especially social media video youtube. In this article the author analyzed descriptively about consumer behavior in digital marketing that has affected the sales of the culinary products. The analyzes were performed with case studies and associated in the literature on consumer behavior and digital marketing strategies. This article aims to describe the behavior of consumers in the digital age so that it can be input in determining the marketing strategy culinary efforts forward and be used for thought on the future of consumer research. Keywords: Digital Marketing, Social Media, Consumer Behavior

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