The role of marketing in creating a supply chain orientation within the firm

Author(s):  
Uta Jüttner ◽  
Martin Christopher
2022 ◽  
Vol 10 (1) ◽  
pp. 197-204 ◽  
Author(s):  
Moh. Mukhsin ◽  
HER Taufik ◽  
Asep Ridwan ◽  
Tulus Suryanto

This study aims to analyze the supply chain performance mediation on the relationship between supplier flexibility, supply agility, and company performance. The population in this study were 100 broilers in the districts / cities in Banten Province. The data to be used in this study are primary data, through sending questionnaires. Development of theoretical models with five hypotheses processed in the analysis using SmartPLS Software version 3.0.m3. The results showed that supplier flexibility and supply agility have a positive and significant effect on company performance, supplier flexibility and supply agility have a positive and significant effect on supply chain performance and supply chain performance has a positive and significant effect as an intervening variable to the company performance. Supply chain mediation has an important role in integrating production processes from upstream to downstream, including establishing good relations between businesses involved in supply chain management to improve the company's performance.


2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Jeffrey R. Bentley ◽  
Jessica L. Robinson ◽  
Mona Zanhour

Purpose Drawing on social exchange theory, social capital theory, and perspectives of political influence in organizations, this study develops and tests a model in which managerial political skill is associated with internal, supplier and customer supply chain integration through two mediating mechanisms: facilitating a supply chain orientation and mitigating self-serving politics. Design/methodology/approach Data were collected from three independent samples, one for each achieved state of integration (i.e. internal, customer and supplier) (ninternal = 225; ncustomer = 225; nsupplier = 225; N = 675). Hypotheses were tested with structural equation modeling and indirect effects analysis. The potential impact of unmeasured endogenous factors was mitigated through appropriate survey design, statistical control, marker variable analysis and instrument variable usage. Findings Managerial political skill exhibited a positive, direct relationship with achieved internal and supplier integration. Supply chain orientation partially mediated the relationship for achieving integration with both customers and suppliers. Self-serving organizational politics was not associated with achieving internal, customer or supplier integration. Research limitations/implications By demonstrating the importance of political influence in achieving supply chain integration, the findings support the role of managerial social capital in the underlying social exchange processes that drive integration. Originality/value Despite the fundamental role of informal, social dynamics in supply chain integration, past research has largely focused on either the technical prowess of middle managers or the political skill of executives in supporting integration. The present study explicates the critical role of middle management political skill in actually achieving supply chain integration.


2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Amol S. Dhaigude ◽  
Rohit Kapoor ◽  
Narain Gupta ◽  
Sidhartha S. Padhi

Purpose The purpose of this paper is to investigate the complex interrelationships among the key constructs, supply chain orientation (SCO), supply chain integration (SCI) and supply chain performance (SCP) in Indian manufacturing industries. These relationships have been studied using the relational view (RV) and the knowledge-based view (KBV) theoretical perspectives. Design/methodology/approach The conceptual model was derived from the existing body of knowledge in the supply chain domain. The study is based on a sample size of 122 data collected via face-to-face meetings with the Indian manufacturers using well-established scales. The covariance-based structural equation modeling was used to test the proposed hypotheses. Findings In Indian manufacturing and supply chains, SCO has a positive relationship with SCI and SCP. Moreover, the direct impact of SCO on SCP diminishes when SCI is used as a mediating variable. This study also observes positive impact of: i) SCO on SCP, ii) SCI on SCP and iii) discovery of mediating role of SCI on SCP under the theoretical lenses of RV and KBV. Research limitations/implications Cross-sectional survey of manufacturing firms of one country (using one response per firm) calls for validation covering other parts of the world and demands a longitudinal survey. This research will trigger more scholarly, practice and policy debate among researchers studying Indian and emerging economies context. Practical implications The notion of a holistic view of the SC with a focus on improving the customer value can enhance strategic partnerships among the SC partners (i.e. SCI) and overall SCP. Firms should make efforts to include SCI in SC designs to successfully transform SCO into SCP. Originality/value The originality of the research lies in studying the complex interrelationships among key concepts of SC in a unique Indian manufacturing context. The Indian supply chains operate in a set of unique characteristics, which have been detailed out in this paper. This paper not only establishes the mediating role of SCI for overall SCP in emerging economies but also enhances the scholarly knowledge in the SC domain. Most studies report SCO as a single-order construct, measured by scales comprising of only few items. The second-order SCO measures in this study bring credibility to the findings. Additionally, it contributes to both academicians and practitioners alike in the context of an integrated SC in emerging economies.


Author(s):  
Paola Signori ◽  
Daniel John Flint ◽  
Susan Golicic

Purpose – The purpose this paper is to profile individual-level perspectives on sustainability and supply chain partnering, introduces the concept of sustainable supply chain orientation (SSCO), and suggests pathways between executive profiles toward SSCO. Design/methodology/approach – The research relies on inductive, theory-building grounded theory and phenomenological data collection and interpretations in the wine industry. In-depth interviews were conducted over five years with 112 senior managers from 88 organizations in the global wine industry representing nine wine regions in four countries. Findings – Ten profiles were developed depicting executives’ perspectives on embracing sustainability, the extent to which motivations for various forms of sustainability and partnering compete, and being self-or supply chain partner focussed. A SSCO depicts a leader who embraces sustainability, sees alignment in motivations and is supply chain partner focussed. Research limitations/implications – The paper contributes to the sustainable supply chain management and general business orientation discourses by introducing the concept of SSCO and profiling executives’ perspectives that may help to define pathways toward SSCO. It may be limited by its inductive method and the industry context. Limitations suggest future research in discovering additional profiles and pathways as well as validating them. Practical implications – Findings reveal the importance of understanding what sustainability means to business executives of firms in hyper-competitive markets with global supply chains. Managers will recognize that there are many possible routes toward SSCO, each one revealing potentially unique differentiation opportunities while also providing clues to competitors’ strategies. Originality/value – This work introduces the concept of SSCO and contributes a classification scheme consisting of detailed business executive profile descriptions and specific pathways toward SSCO followed by those executives.


2020 ◽  
Vol 17 (11) ◽  
pp. 5174-5181
Author(s):  
Rajesh Kumar ◽  
Sanjay Kumar

The concept of Supply chain Orientation (SCO), Supply Chain Integration (SCI), Supply Chain Sustainability(SCS) and Organizational Performance (OP) has been envisaged independently or incombination by researchers. Present paper is an attempt to provide comprehensive view on SCO,SCI, SCS and OP including the areas of organizational strategy, Organization structure and organizationenvironment getting insight from healthcare industry. This study reviews how synchronizationof Intra-organization and Inter-organizations strategies, structure and environment help to improveOrganization Performance.


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