scholarly journals Journalistic Passion as Commodity: A Managerial Perspective

2021 ◽  
Vol 22 (12) ◽  
pp. 1701-1719
Author(s):  
Carl-Gustav Lindén ◽  
Katja Lehtisaari ◽  
Mikko Grönlund ◽  
Mikko Villi
Keyword(s):  
Managerial Perspective

A managerial perspective on omnichannel e-customer

2020 ◽  
pp. 5-17
Author(s):  
Maria Teresa Cuomo ◽  
Francesca Ceruti ◽  
Alice Mazzucchelli ◽  
Alex Giordano ◽  
Debora Tortora
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Empirical Analysis ◽  
Customer Experience ◽  
Tourism Industry ◽  
Point Of View ◽  
Social Commerce ◽  
Social Dimensions ◽  
Offline Channels ◽  
Managerial Perspective

The actual omnichannel customer uses indifferently both online and offline channels to express himself through consumption, which increasingly blends personal, cultural and social dimensions. In this perspective social media and social networks are able to assist e-retailers in their effort of creating a total e-customer experience, especially in the tourism industry, trying to satisfy their clients from the relational and commercial point of view. By means of an empirical analysis where managers were interviewed on the topic and its degree of application in the firms, the paper underlines how from the managerial point of view, that represents a new prospect on the topic, the expected shift from e-commerce to social commerce paradigm, facilitating the selling and buying of products and services by using various internet features, is nowadays not completely understood and realized.

An Empirical Investigation into Personal Characteristics' Effect on Choosing Complaint Channels

2019 ◽  
Vol 3 (4) ◽  
pp. 195-208
Author(s):  
Hannes Boepple ◽  
Janine Göttling ◽  
Marie-Christin Papen ◽  
Florian U. Siems
Keyword(s):  
Word Of Mouth ◽  
Empirical Investigation ◽  
Personal Characteristics ◽  
Negative Word ◽  
Channel Choice ◽  
Valuable Customer ◽  
Word Of Mouth Communication ◽  
Customer Reaction ◽  
Managerial Perspective ◽  
Selection Of

For companies, complaints are a valuable customer reaction to dissatisfaction. They enable the company to respond to customer issues to prevent them from changing supplier or spreading negative word-of-mouth communication. Previous research identified various influencing factors of complaint behaviour. However, it has been scarcely considered which aspects influence the selection of the complaint channel (e. g. telephone, social media). Therefore, a 1x2 experimental study (n = 244) was conducted. Results reveal effects of personal characteristics (aggressiveness, argumentativeness and social anxiety) on complaint channel choice. A moderating effect of failure severity was also partially found. From a managerial perspective, it is recommended to provide various complaint options. This would allow the disappointed consumer to choose an adequate complaint channel depending on his or her personality.

scholarly journals Gender Stereotypes and Their Impact on Women’s Career Progressions from a Managerial Perspective

2021 ◽  
pp. 227797522097551
Author(s):  
Naznin Tabassum ◽  
Bhabani Shankar Nayak
Keyword(s):  
Gender Studies ◽  
Gender Stereotypes ◽  
Theoretical Understanding ◽  
Management Culture ◽  
Women In Management ◽  
Critical Theories ◽  
The Social ◽  
Prejudice And Discrimination ◽  
Contemporary Management ◽  
Managerial Perspective

Gender stereotypes continue to exist and are transmitted through media, and through social, educational and recreational socialization, which promote gender prejudice and discrimination. This paper argues that contemporary management culture does not critically engage with the social theories of gender studies, which could help in developing gender-neutral affirmative action-oriented managerial perspectives. The paper outlines different aspects of gender stereotyping and their impact on women’s career progressions from a managerial perspective, which engages with the critical theories of gender studies. The paper contributes to existing literature by identifying the antecedents of gender stereotypes and their impacts on the career progressions of women in management. It advances theoretical understanding of three clear conceptual shifts, that is, (a) Women in Management, (b) Women and Management and (c) Gender and Management. The theoretical transition from Women in Management to Women and Management led to progressive conceptual shifts in management literature but gender stereotypes continue to exist in society.

Managerial Perspective to Operational Excellence

2021 ◽  
Author(s):  
Atul Tripathi ◽  
Jaymalya Deb ◽  
Vikas Kumar
Keyword(s):  
Operational Excellence ◽  
Managerial Perspective

scholarly journals Product (Un)availability and Shopping Mind-set in Sequential Purchases

2020 ◽  
Vol 4 (3) ◽  
pp. 189
Author(s):  
Rafael Demczuk ◽  
José Carlos Korelo ◽  
Danielle Mantovani ◽  
Paulo Henrique Muller Prado
Keyword(s):  
Experimental Design ◽  
Consumer Choice ◽  
Purchase Intention ◽  
Single Factor ◽  
Choice Process ◽  
Product Availability ◽  
Consumer Purchase Intention ◽  
Mind Set ◽  
Constructive Choice ◽  
Managerial Perspective

Drawing on consumer choice process and implementation theory, this study investigates how product (un)availability influences consumers shopping mind-set and the likelihood of purchasing a second unrelated product. Two studies were applied using a single factor experimental design with two conditions (product: availability vs. unavailability) on consumer’ purchase intention. The results demonstrate when the product is out-of-stock (i.e., unavailable) the propensity to purchase a second unrelated product is higher, compared to when the first product is available for purchase. This study contributes to the literature of the constructive choice process showing that product unavailability does not reduce the shopping implementation. Once a choice is made but not performed, consumers will try to implement their purchase intention in subsequent options. From a managerial perspective, this study provides possibilities for managers to redirect the shopping implementation to alternative options.

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