The “Audience Logic” in Digital Journalism: An Exploration of Shifting News Logics Across Media Types and Time

Talk about retail business can not be separated from the importance of service to consumers and good quality goods . But at the present time due to intense competition in the business world , the service and quality of goods is not enough to be able to increase revenue and attract customers loyal . This makes companies think hard to survive and stable in the business . One of them is by using a media campaign in this regard more toward print or visual media is indirectly felt the value of their effectiveness in communicating product marketing programs . PT . Times Prima Indonesia is a company engaged in the retail book with the name of the Times bookstores . Based on the analysis of the company’s problems requires additional media types supporting more varied and creatif promotion of existing ones, which will be used as a complement and a media campaign as well as to enrich the data renewal campaign design to capture the interest of consumers in which one form of the media campaign is shaped merchandise . Therefore , do Enriching ( enrich ) media campaign merchandise before it is less varied and has not formed a company image . The methodology used is the analysis, observation and design . Besides the new design has been tested with the implemented test duration for 6 months, and greatly increases the perceived contribution , this is evidenced by the chart sales increasing each month.

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A buffered media system for yeast batch culture growth

BMC Microbiology ◽

10.1186/s12866-021-02191-5 ◽

2021 ◽

Vol 21 (1) ◽

Author(s):

Rianne C. Prins ◽

Sonja Billerbeck

Keyword(s):

Nitrogen Source ◽

Ammonium Sulfate ◽

Batch Culture ◽

Biomass Production ◽

Buffering Capacity ◽

Drop Out ◽

Batch Cultures ◽

Media System ◽

The Media ◽

Media Types

Abstract Background Fungi are premier hosts for the high-yield secretion of proteins for biomedical and industrial applications. The stability and activity of these secreted proteins is often dependent on the culture pH. As yeast acidifies the commonly used synthetic complete drop-out (SD) media that contains ammonium sulfate, the pH of the media needs to be buffered in order to maintain a desired extracellular pH during biomass production. At the same time, many buffering agents affect growth at the concentrations needed to support a stable pH. Although the standard for biotechnological research and development is shaken batch cultures or microtiter plate cultures that cannot be easily automatically pH-adjusted during growth, there is no comparative study that evaluates the buffering capacity and growth effects of different media types across pH-values in order to develop a pH-stable batch culture system. Results We systematically test the buffering capacity and growth effects of a citrate-phosphate buffer (CPB) from acidic to neutral pH across different media types. These media types differ in their nitrogen source (ammonium sulfate, urea or both). We find that the widely used synthetic drop-out media that uses ammonium sulfate as nitrogen source can only be effectively buffered at buffer concentrations that also affect growth. At lower concentrations, yeast biomass production still acidifies the media. When replacing the ammonium sulfate with urea, the media alkalizes. We then develop a medium combining ammonium sulfate and urea which can be buffered at low CPB concentrations that do not affect growth. In addition, we show that a buffer based on Tris/HCl is not effective in maintaining any of our media types at neutral pH even at relatively high concentrations. Conclusion Here we show that the buffering of yeast batch cultures is not straight-forward and addition of a buffering agent to set a desired starting pH does not guarantee pH-maintenance during growth. In response, we present a buffered media system based on an ammonium sulfate/urea medium that enables relatively stable pH-maintenance across a wide pH-range without affecting growth. This buffering system is useful for protein-secretion-screenings, antifungal activity assays, as well as for other pH-dependent basic biology or biotechnology projects.

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The Gamification of Digital Journalism: Innovation in Journalistic Storytelling

Digital Journalism ◽

10.1080/21670811.2021.1927780 ◽

2021 ◽

pp. 1-2

Author(s):

Robert E. Gutsche

Keyword(s):

Digital Journalism

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Can Communication Strategies Combat COVID-19 Vaccine Hesitancy with Trade-Off between Public Service Messages and Public Skepticism? Experimental Evidence from Pakistan

Vaccines ◽

10.3390/vaccines9070757 ◽

2021 ◽

Vol 9 (7) ◽

pp. 757

Author(s):

Qiang Jin ◽

Syed Hassan Raza ◽

Muhammad Yousaf ◽

Umer Zaman ◽

Jenny Marisa Lim Dao Siang

Keyword(s):

Public Service ◽

Communication Strategies ◽

Health And Safety ◽

Communication Strategy ◽

World Health ◽

Vaccine Hesitancy ◽

Media Type ◽

Downward Spiral ◽

Media Types ◽

Health Organization

The COVID-19 pandemic may have reached a turning point as the World Health Organization and the global community of nations step up plans for mass vaccination campaigns. However, the COVID-19 vaccine-related conspiracy theories (e.g., falsehoods about birth control, women infertility, surveillance, and microchip humanity, etc.) have built new momentum for vaccine hesitancy. To this end, several nations worldwide, including Pakistan, are struggling to boost public trust and enthusiasm to get vaccinated, especially in an anxious and complicated atmosphere propelled by multiple, new and the deadliest variants of COVID-19. To address this critical research gap during these intensifying conditions of vaccine hesitancy, the present study makes the first attempt to explore the potential effects of various communication strategies, including public service message (safety benefits versus fear appraisals), media types (i.e., traditional versus digital), self-efficacy, perceived benefits and threats (susceptibility and severity), on the willingness to get vaccinated for COVID-19. Importantly, the underlying effects of public skepticism (in a moderating role) on these relationships were empirically examined. Using four fictitious COVID-19 immunization campaigns in a series of experiments with 2 (media type: traditional vs. digital) X 2 (service attribute: health and safety benefits vs. fear) message frames (represented as Group one to Group four), the findings identified fear appraisal as the most viable communication strategy in combating vaccine hesitancy. Moreover, public skepticism negatively moderated the effects of media types and public service message attributes on willingness to get vaccinated in relatively high (i.e., Group two), moderate (i.e., Group one and four), and low intensities (i.e., Group three). The pioneering findings of this research offer new strategic insights for the global health authorities and vaccine promoters to proactively address the downward spiral of people’s willingness to take the COVID-19 vaccine.

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Establishing a baseline of science communication skills in an undergraduate environmental science course

International Journal of STEM Education ◽

10.1186/s40594-021-00304-0 ◽

2021 ◽

Vol 8 (1) ◽

Author(s):

Rashmi Shivni ◽

Christina Cline ◽

Morgan Newport ◽

Shupei Yuan ◽

Heather E. Bergan-Roller

Keyword(s):

Best Practices ◽

Science Communication ◽

Environmental Science ◽

Essential Elements ◽

Science Students ◽

Early Step ◽

Effective Science ◽

Media Types ◽

Undergraduate Science ◽

The Right

Abstract Background Seminal reports, based on recommendations by educators, scientists, and in collaboration with students, have called for undergraduate curricula to engage students in some of the same practices as scientists—one of which is communicating science with a general, non-scientific audience (SciComm). Unfortunately, very little research has focused on helping students develop these skills. An important early step in creating effective and efficient curricula is understanding what baseline skills students have prior to instruction. Here, we used the Essential Elements for Effective Science Communication (EEES) framework to survey the SciComm skills of students in an environmental science course in which they had little SciComm training. Results Our analyses revealed that, despite not being given the framework, students included several of the 13 elements, especially those which were explicitly asked for in the assignment instructions. Students commonly targeted broad audiences composed of interested adults, aimed to increase the knowledge and awareness of their audience, and planned and executed remote projects using print on social media. Additionally, students demonstrated flexibility in their skills by slightly differing their choices depending on the context of the assignment, such as creating more engaging content than they had planned for. Conclusions The students exhibited several key baseline skills, even though they had minimal training on the best practices of SciComm; however, more support is required to help students become better communicators, and more work in different contexts may be beneficial to acquire additional perspectives on SciComm skills among a variety of science students. The few elements that were not well highlighted in the students’ projects may not have been as intuitive to novice communicators. Thus, we provide recommendations for how educators can help their undergraduate science students develop valuable, prescribed SciComm skills. Some of these recommendations include helping students determine the right audience for their communication project, providing opportunities for students to try multiple media types, determining the type of language that is appropriate for the audience, and encouraging students to aim for a mix of communication objectives. With this guidance, educators can better prepare their students to become a more open and communicative generation of scientists and citizens.

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What a Special Issue on Latin America Teaches Us about Some Key Limitations in the Field of Digital Journalism

Digital Journalism ◽

10.1080/21670811.2021.1873813 ◽

2021 ◽

Vol 9 (2) ◽

pp. 130-135

Author(s):

Eugenia Mitchelstein ◽

Pablo J. Boczkowski

Keyword(s):

Latin America ◽

Special Issue ◽

Digital Journalism

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Music Theory and Mainstream Digital Journalism

10.1093/oxfordhb/9780197551554.013.3 ◽

2021 ◽

Author(s):

Alyssa Barna

Keyword(s):

Music Theory ◽

Popular Press ◽

Music Theory And Analysis ◽

Digital Journalism

The tools of music theory and analysis have appeared in articles published in popular press venues for the last decade. Many of these articles, however, are written by non-experts and often stir controversy among academic writers due to assumptions or inaccuracies. Instead of passively arguing about this form of public music theory, this chapter encourages academic theorists to write stories for digital journalism outlets by explaining the role and context of this type of journalism, then outlining the process of pitching, writing, and editing a story. This chapter closes with a discussion of the specific responsibilities of music theorists who write for these venues, and the role of the academic in digital journalism.

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