Identity Building in Social Marketing

2001 ◽  
Vol 7 (2) ◽  
pp. 8-15 ◽  
Author(s):  
Moshe Engelberg ◽  
Susan D. Kirby
Keyword(s):  
Research And Development ◽  
Social Marketing ◽  
Marketing Plan ◽  
Social Organizations ◽  
Key Concepts ◽  
Corporate Community

The corporate community has long been engaged in the process of identity building. Now, many social organizations recognize that identity building can be used to develop and promote programs, tactics, strategies and organizational missions. Identity building can help strengthen support for social organizations, improve effectiveness and use of programs by target audiences, help organizations determine the most unique and valuable benefits they can offer their stakeholders, and provide guidance for delivering those benefits. The research and development required for effective identity building is often summarized in an identity strategy, or platform, much like a marketing plan. This article is intended to help social marketers: 1) articulate how a strong identity can help organizations stand out in a competitive marketplace; 2) understand the key concepts of identity building within a social marketing context; 3) explain the elements that constitute an identity platform; and 4) describe the critical steps to develop an effective identity platform.

scholarly journals SOCIAL MARKETING IN PUBLIC ADMINISTRATION OF SOCIAL SERVICE INSTITUTIONS

2019 ◽  
Vol 8 (6) ◽  
Author(s):  
Hryhoriy Bukanov ◽  
Alla Kolesnyk ◽  
Oksana Tashkinova ◽  
Viacheslav Kotlubai ◽  
Viktor Koval
Keyword(s):  
Public Relations ◽  
Public Administration ◽  
Social Services ◽  
Social Marketing ◽  
Social Service ◽  
Effective Means ◽  
Medical Problems ◽  
Social Organizations ◽  
The Social ◽  
Social Advertising

The following conclusions can be drawn from the theoretical analysis and the results of the expert survey. Firstly, it is substantiated that social marketing is an effective mechanism for public administration of social organizations in Ukraine, and that public relations and social advertising are the leading technologies. Secondly, it is determined that the leading task of public relations in public administration is to develop concepts of social advertising and the formation of a positive image of the social service through information and advertising campaign on social services. Thirdly, it has been found that the more effective means of advertising the activities of social organizations are: TV and radio advertising; placement of articles in specialized (local printed) editions; booklets, memos, other handouts, and the main issues that should be covered in social advertising are: addiction, socio-economic problems, medical problems, problems of vulnerable sections of the population.

Developing Social Marketing Plan for Health Promotion

2016 ◽  
Vol 39 (8) ◽  
pp. 577-586 ◽  
Author(s):  
Edson Coutinho Da Silva ◽  
José Afonso Mazzon
Keyword(s):  
Health Promotion ◽  
Social Marketing ◽  
Marketing Plan

PITSTOP–Men's Health Social Marketing Program

2008 ◽  
Vol 14 (1) ◽  
pp. 31-36 ◽  
Author(s):  
Ben O'Brien ◽  
Diana Forrest
Keyword(s):  
Public Health ◽  
Social Marketing ◽  
Primary Care Trust ◽  
Men’S Health ◽  
Lessons Learned ◽  
Men's Health ◽  
Key Concepts ◽  
Strategic Success ◽  
The Uk ◽  
Marketing Approach

In 2003, Knowsley Primary Care Trust and Knowsley Council (Merseyside, United Kingdom) decided to take a social marketing approach to improving men's health. Predating the UK national social marketing review, the program nevertheless featured many of the key concepts and techniques that emerged in the UK national Social Marketing Centre's 2006 report It's Our Health (French and Blair-Stevens 2006). The PITSTOP program offers a number of useful lessons to the UK's emerging social marketers in public health because of its quantifiable outcomes, strategic success, and lessons learned through the development and delivery of the program.

Approaching Transcultural Communication: Interview With Muniz Sodré

2021 ◽  
pp. 019685992110408
Author(s):  
Muniz Sodré ◽  
Otávio Daros
Keyword(s):  
Professor Emeritus ◽  
Social Organizations ◽  
Transcultural Communication ◽  
Key Concepts ◽  
The Commons ◽  
The Media

Professor Emeritus Muniz Sodré discusses his contributions to the formation of the communication field in Brazil, of which he is one of the founding figures. The interview, conducted by Otávio Daros, unpacks some of the main arguments of his newly translated book The Science of the Commons: A Note on Communication (2019). Among the key concepts is mediatization, defined by him as the structural articulation of the media with social organizations and institutions. The Brazilian theorist also discusses the challenges for an education committed to “deracialization” and decolonization.

scholarly journals The sunk cost fallacy in the implementation of virtual medical education

2021 ◽  
pp. 22-25
Author(s):  
M. Gorshkov
Keyword(s):  
Medical Education ◽  
General Theory ◽  
Research And Development ◽  
Sunk Cost ◽  
Managerial Decision ◽  
Financial Investment ◽  
Key Concepts ◽  
The Future ◽  
Resource Input

Administrative decisions in the medical education are subject to the general theory of management, one of the key concepts of which is «sunk cost» – financial investment, time or other resource input that cannot be returned in the future. In medical education, these include investments in the construction, reorganization and reconstruction of buildings and premises, installations and upgrade of technologies, equipment and software, research and development, training and retraining of pedagogical personnel. One should avoid the sunk cost fallacy by not taking into consideration such non-returnable investment, when making a managerial decision on the implementation of virtual technologies into medical education.

Ethnogeriatrics: Development and Application of the Cohort Analysis Tool

2014 ◽  
Vol 21 (2) ◽  
pp. 37-52
Author(s):  
Melen McBride
Keyword(s):  
Healthcare Professionals ◽  
Cohort Analysis ◽  
Analysis Tool ◽  
Speech Language Pathology ◽  
Clinical Tool ◽  
Research Activities ◽  
Key Concepts ◽  
Practice Teaching ◽  
Language Pathology ◽  
Significant Factors

Ethnogeriatrics is an evolving specialty in geriatric care that focuses on the health and aging issues in the context of culture for older adults from diverse ethnic backgrounds. This article is an introduction to ethnogeriatrics for healthcare professionals including speech-language pathologists (SLPs). This article focuses on significant factors that contributed to the development of ethnogeriatrics, definitions of some key concepts in ethnogeriatrics, introduces cohort analysis as a teaching and clinical tool, and presents applications for speech-language pathology with recommendations for use of cohort analysis in practice, teaching, and research activities.

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