scholarly journals SOCIAL MARKETING IN PUBLIC ADMINISTRATION OF SOCIAL SERVICE INSTITUTIONS

2019 ◽  
Vol 8 (6) ◽  
Author(s):  
Hryhoriy Bukanov ◽  
Alla Kolesnyk ◽  
Oksana Tashkinova ◽  
Viacheslav Kotlubai ◽  
Viktor Koval
Keyword(s):  
Public Relations ◽  
Public Administration ◽  
Social Services ◽  
Social Marketing ◽  
Social Service ◽  
Effective Means ◽  
Medical Problems ◽  
Social Organizations ◽  
The Social ◽  
Social Advertising

The following conclusions can be drawn from the theoretical analysis and the results of the expert survey. Firstly, it is substantiated that social marketing is an effective mechanism for public administration of social organizations in Ukraine, and that public relations and social advertising are the leading technologies. Secondly, it is determined that the leading task of public relations in public administration is to develop concepts of social advertising and the formation of a positive image of the social service through information and advertising campaign on social services. Thirdly, it has been found that the more effective means of advertising the activities of social organizations are: TV and radio advertising; placement of articles in specialized (local printed) editions; booklets, memos, other handouts, and the main issues that should be covered in social advertising are: addiction, socio-economic problems, medical problems, problems of vulnerable sections of the population.

Legal features of the provision of social support measures in the context of digital platforms introduction into public administration: Russian and foreign experience

2021 ◽  
pp. 199-213
Author(s):  
Vladimir V. Bulgakov ◽  
Aleksandra A. Brosalina
Keyword(s):  
Social Support ◽  
Public Relations ◽  
Public Administration ◽  
Social Services ◽  
Legal Regulation ◽  
Digital Platforms ◽  
Foreign Experience ◽  
Legal Method ◽  
Support Measures ◽  
The Social

The relevance of the work theme is due to the high importance of public relations in the field of state social policy. The ongoing digitalization of public administration as a global trend also affects the sphere of social support, which causes the transformation of social services provided by the state, the modernization of the process of interaction between power struc-tures and the population through the use of digital platforms. The purpose of the research is to consider certain legal and organizational features of this process realization in Russia and foreign countries. The methodological basis of the research includes dialectical method, which allowed us to examine digitalization and the social sphere of public administration as influencing each other and dynamically developing phenomena; analysis and synthesis, through which the main features of the digital transformation of public ser-vices are characterized; the comparative legal method, through which the approaches to the organization and regulation of the process of introducing digital platforms in the process of providing of social support measures are considered. In the course of studying this topic, we pay special attention to the formal legal method in order to describe and explain the legal regulation of the social security sphere, as well as the digitalization of public admini-stration. Based on the conducted research and taking into account foreign experience, we conclude that the need for further modernization of the social s system in Russia in the conditions of digitalization in part of solving the identified organizational and legal issues.

scholarly journals Public Relations in Organizations in Student View: Accumulator of Management Tools or Formation of Partnership and Friendly Relations

2020 ◽  
Vol 8 (4) ◽  
pp. 1326-1330
Keyword(s):  
Public Opinion ◽  
Social Work ◽  
Public Relations ◽  
Social Services ◽  
Social Service ◽  
Public Awareness ◽  
External Environment ◽  
Management Tools ◽  
The Social ◽  
Functional Features

The relevance of this article is the need to study the students' understanding of public relations as a means of management. The experience of countries with a developed social sphere shows that the use of public relations in the management of social work institutions can improve the social status of social services, form a positive public opinion and, as a result, ensure the social effectiveness of services provided. The purpose of the research is to analyze students' perceptions of the essence of public relations as a means of managing social services in the external environment. Research methods: as a research method, we used a questionnaire survey, which allows us to qualitatively investigate public relations in the organization through the eyes of students. Results of the research: the article considers the students' views on the means of managing social services in the external environment, and reveals the role of public relations in the management of social services in the external environment in the representation of students. The novelty and originality of the research consists in the analysis of public relations as a means of management in the external environment in relation to the activities of social protection institutions in the representation of students. It is revealed that, in the view of students, public relations accumulate management tools and include: the use of various forms of communication aimed at identifying common views or interests of different groups; they contribute to the formation of partnership and friendly relations between the social service, clients and the General public; ensure the achievement of mutual understanding based on truth and full public awareness and, ultimately, form a positive public opinion and a favorable image for the social service. The essential aspects, specific features, structural and functional features and opportunities of public relations as a means of managing social services in the external environment are highlighted in the students' view. It is determined that in the students' views, the management of the social service does not have a well-thought-out concept of organizing public relations, which leads to ineffective management of the social service in the external environment and is used in social work spontaneously. Practical significance: the data obtained in this work can be used in social psychology, Economics, advertising psychology, management psychology, as well as for further theoretical development of this issue.

Dissemination and Implementation in Social Service Settings

2017 ◽  
Author(s):  
J. Curtis McMillen ◽  
Danielle R. Adams
Keyword(s):  
Health Disparities ◽  
Social Services ◽  
Social Service ◽  
Careful Consideration ◽  
Lessons Learned ◽  
Health Interventions ◽  
Dissemination And Implementation ◽  
The Social ◽  
Implementation Models ◽  
Complex Settings

Social service settings offer numerous complexities in their staffing, consumers, and payer mix that require careful consideration in designing dissemination and implementation efforts. However, social services’ unique access to vulnerable populations with health problems may prove vital in efforts to improve the health status of many of our citizens and reduce health disparities. While a number of well-developed, blended dissemination and implementation models are being used in social service settings, they all require additional documentation, research, and field experience. Nonetheless, the lessons learned in the social services may help organizations in other sectors better implement health interventions with complex consumers in complex settings.

scholarly journals Social Service Centers as Agents of Digital Socialization of Elderly People: on the Example of Organizing Computer Literacy Courses

2020 ◽  
pp. 15-19
Author(s):  
Olga Vasilyevna Zayats ◽  
Nadezhda Vladimirovna Osmachko
Keyword(s):  
Older People ◽  
Elderly People ◽  
Social Services ◽  
Social Service ◽  
Computer Literacy ◽  
Information Technologies ◽  
Municipal Services ◽  
Sociological Study ◽  
The Social ◽  
Older Citizens

The paper reveals the essence and significance of digital socialization of older people, the importance of overcoming social exclusion by older citizens in terms of access to digital technologies. The purpose of the paper is to reveal the role of social service centers for the population, which act as agents of digital socialization of older people (based on the materials of a sociological study). The objects of the study were elderly people receiving social services in the Primorsky Center for Social Services of the Population, and senior citizens who were trained in computer literacy courses. The authors set the fol-lowing tasks: to determine elderly people’s interest in mastering computer literacy and how effective the “Internet ABC” program is. In addition, it was sup-posed to establish the importance of integrated cen-ters of social services for the population in ensuring computer literacy of pensioners. As a result of a sociological study, it was found that older people show a significant interest in modern information technologies. Computer courses organized on the basis of the center for social services help elderly people to get information about state and municipal services, work with the websites of the Pension Fund of the Russian Federation, the Social Insur-ance Fund, Public Services and Multifunctional Cen-ter.

scholarly journals Social Services Administration in Gwagwalada Area Council: Militating Factors

2012 ◽  
Vol 2 (3) ◽  
pp. 159 ◽  
Author(s):  
Irechukwu Eugenia Nkechi ◽  
Chima Paul
Keyword(s):  
Rural Development ◽  
Social Services ◽  
Social Service ◽  
Well Being ◽  
Personal Observation ◽  
Key Factors ◽  
Rural Residents ◽  
Design And Implementation ◽  
The Social ◽  
Rural Dwellers

This study attempted to determine the factors militating against effective social services administration and its unfolding empirical manifestations on the well-being of the rural dwellers in Gwagwalada Area Council in Abuja, Nigeria as well as its attendant effects on rural development. Based on the data generated from 200 respondents (rural residents and staff of the area council) using questionnaire, interview and personal observation, it was discovered that lack of involvement of the rural dwellers in decisions regarding the design and implementation of the social service programmes by the Council is one of the key factors. The paper recommends accordingly among others, that effective social services administration should reflect the wishes and aspirations of beneficiaries. 

scholarly journals The application of supply chain analysis to the evaluation of the effectiveness of social service organizations

Management ◽  
2012 ◽  
Vol 16 (2) ◽  
pp. 199-216
Author(s):  
Jacek Szołtysek ◽  
Aldona Frączkiewicz - Wronka
Keyword(s):  
Supply Chain ◽  
Social Services ◽  
Social Service ◽  
Service Organizations ◽  
Single Chain ◽  
Social Service Organizations ◽  
Joint Management ◽  
Chain Analysis ◽  
The Social ◽  
Supply Chain Analysis

Abstract The application of supply chain analysis to the evaluation of the effectiveness of social service organizations The identification and analysis of value chains is a way to find the sources of an organization’s in-/efficiency, and an opportunity to explore how an organization is managed. Having in mind that an “organization network” is a form similar, in its functioning, to a separate organization, one may, using the value chain concept, investigate the management of local activity programmes, as of the networks they are. The researched partnerships introduced a management innovation, in that the social service provision organizations were brought together to form one chain. The researched organizations providing social services have introduced innovations in management that are supposed to unite organizations providing social services in a single chain. This kind of approach allows to obtain additional benefits, including the joint management of subjects composing the chain. In practice, it is also connected with sharing benefits between the participants in the chain, as well as replacing the elements of competition and suspicion with cooperation and trust. Delivering value to the beneficiary, under the provision of social services, is important not only from the point of view of humanity, but also in order to maximize the use of resources, usually insufficient to meet all the needs. The presented studies of supply chains of social services in Silesia showed, that some features of these newly created areas being subject of joint management, still crave for numerous improvements. What may help is logistics, in particular business logistics, having years of experience in the area of observation and active participation in the chain management. However, unconditional adaptation of these experiences is not possible due to the fact that developed methods are based on cost and maintenance compromises, which are insensitive to human needs when the service cost for the chain is not sufficiently profitable. Therefore, it is necessary to implement different methods of managing these chains, principles of which are described in the social logistics. The authors are convinced that combination of the efforts of the organizers of social services and experienced logistics professionals can bring a double benefit. In practical terms it may help to improve the delivery of services with no deterioration of their quality, and to increase the range of services (quantitative or qualitative) based on specific resources. In the epistemological dimension it may enable to develop rules to adapt the theory of logistics for the socially significant needs. Therefore, this paper can be considered as the beginning of the discussion in this regard.

The Corporate Role in the Not-So-Great Society

1983 ◽  
Vol 25 (4) ◽  
pp. 151-159
Author(s):  
Catherine A. Rivlin
Keyword(s):  
Social Services ◽  
Social Service ◽  
Corporate Philanthropy ◽  
Great Society ◽  
Social Programs ◽  
Social Service Delivery ◽  
The Social ◽  
Partial List ◽  
The Many ◽  
The U.S

Direct federal support and corporate philanthropy are two of the many mechanisms of social service delivery in the U.S. The ongoing federal retrenchment reflects both a public decision to reduce the overall level of spending and a pressure to reallocate responsibility for providing some social services from one source to another. The success of this reallocation depends on the match between provider abilities and incentives and the characteristics of the social programs demanded from that provider. The author draws from theory and recent history a partial list of criteria for policymakers to consider in deciding who should be responsible for providing various public services.

scholarly journals A Proposed Program for Developing Early Divorced Women’s Life Skills: A Social Service Perspective

2020 ◽  
Vol 10 (4) ◽  
pp. 17
Author(s):  
Nouf M. Alotaibi
Keyword(s):  
Decision Making ◽  
Social Services ◽  
Social Service ◽  
Life Skills ◽  
Interpersonal Skills ◽  
Faculty Members ◽  
Female Faculty ◽  
The Social ◽  
Training Courses ◽  
Service Perspective

The present research aims to propose a program, from a social service perspective, to develop early divorced women’s life skills through identifying the most important life skills that should be developed among them, determining the nature of social services provided to them for developing their life skills, and to identify the obstacles hindering social services from playing their roles in this regard. To achieve the research objective, the author adopted the descriptive analytical method, designed a scale for life skills applied to (100) early divorced women, and distributed a questionnaire to a sample of female faculty members, social specialists and managers to identify the social services provided to the early divorced women. The research results showed that the skills of problem solving, decision making, and critical thinking were highly available among the early divorced women while communication and interpersonal skills were the lowest available ones. The results also identified the social services provided to the early divorced women to contribute to the development of their life skills and the most prominent obstacles that prevent social services from playing their roles in developing those skills. Some recommendations have been made including continuing to intensively hold training courses and workshops for the early divorced women and qualifying them for developing their own life skills.

Sign in / Sign up

Export Citation Format

Share Document