The Relation Between Corporate Philanthropy and Territorial Development in Brazil: Mapping the Corporate Social Managers’ Perspectives

Research objective: To characterize and to discuss corporate social investment focused on territorial development in Brazil. Theoretical framework: Corporate philanthropy and corporate community relations. Methodology: Narrative approach based on a two-fold data collection strategy: semi-structured interviews and a focus group. Results: Three main narratives to make sense of the role of corporate social investment in fostering territorial development: (i) institutional capabilities and social participation; (ii) and aligning of corporate social investment to public policies; and (iii) shared value and social license to operate. Originality: A comprehensive understanding of the territorial approach for development projects implemented by corporate social investors in Brazil. Theoretical and practical contributions: Contributions to the literature about corporate philanthropy, corporate community relations and, about the territorial development agenda in Brazil. Practical implications on the roles and responsibilities of businesses and its impacts on territorial development and, on the other hand, of the corporate social investor and its contribution to the development of the localities where a company operates.

Re-imagining Corporate Community Involvement during the COVID-19 Pandemic: A Case Study of Pharmaceutical Companies in Guangdong Province, China

In this paper, we examine the participation of commercial firms in the fight against COVID-19 through the lens of Corporate Community Involvement (CCI). To display CCI as part of ethical and responsible corporate behavior, CCI studies often use a business-centered approach while paying less attention to the role of the state. Based on the stories of some pharmaceutical companies in Guangdong province joining China’s fight against the COVID-19 pandemic, we argue that the state may play a crucial role in shaping CCI activities and in making companies partner with the government under a state of emergency. We also point out that it is likely for these companies to translate their involvement in solving public health problems into profit-seeking opportunities. As such, this paper contributes to CCI studies by introducing a state-led approach and suggesting a form of “state-led and market-driven” CCI. Moreover, this study provides fresh information about the effects of corporations on social life and the practice of socially responsible corporate behavior in a state of public health emergency to anthropologists in the new subfields of anthropology of corporate social responsibility and anthropology of business corporations.

Fly me to the moon: from corporate branding orientation to retailer preference and business performance

Purpose The airline aviation industry is both capital-intensive and competitive. Hence, the evolution of the sector needs original marketing strategies. To study the relationships between corporate branding and corporate image, taking into account two views, namely, corporate strategy and corporate expression in airline identity, this paper aims to analyze the main indicators of the corporate branding that affect the outcomes of the corporate image. Design/methodology/approach To inspect the theories, the foundational configural model was assessed through the perceptions of 395 employees in Indian aviation companies. By using complexity theory, this study matched the concept of equifinality and it examined the data via a fuzzy set qualitative comparative analysis. Findings Findings show that corporate strategy positively influences the corporate image and corporate expression. Corporate expression offers the verbal and visual facets of a brand. Surprisingly, the paper shows that there is no link between corporate expression and corporate image. It also suggests that corporate expression, including corporate community, corporate promise and corporate personality, are all components of a corporate brand and do not influence the corporate image. Finally, the study highlights that corporate image positively affects superior business performance, which influences superior retailer preference. Research limitations/implications The study identifies the corporate identity’s indicators (corporate strategy and corporate expression) that affect the corporate image, which results in stronger, superior business performance and retailer preference. It suggests that managers in the airline industry should follow the recommendations of this research by adopting more objective and fairer procedures to attain superior business performance and retailer preference. In addition, the continued growth and the financial impact of the airline sector require the use of pioneering branding strategies. Future study is needed in various nations to advance the generalizability of the research findings. Originality/value To the best of the authors’ knowledge, the paper is the first to study corporate brand, its sub-dimensions (corporate strategy and corporate expression) and their individual links to brand image, which involves experience, relationships and visual identity.

Exploring Executive Coaching as a Smart Education Employee Development Tool for Executive Women in Complex Organizations

Over the past 10 years, executive (leadership)-based coaching with senior managers has become widely adopted by the corporate community and is quickly expanding into nonprofit and governmental sectors. Leadership coaching has been mainly for the purpose of improving or enhancing management skills; however, there are many personal aspects involved such as the enhancement of behavior. Adapting a leader's behavior is accomplished through such tools as individual assessments, feedback, developmental planning, executive coaching, and implementation of a plan. In reviewing the literature, it was found that focusing on appropriate combinations of key factors such as applying coaching within the relationship and effectively employing a women's leadership development program (WLDP) can effectively facilitate women's leadership development. This article represents a real-world coaching framework that can be implemented effectively in a variety of professional educational programs in organizations.

Case Study on Anthropogenic Air Pollution in Nagpur City

Air pollution is a very serious problem worldwide. Anthropogenic air pollution is mostly related to the combustion of various types of fuels. Air pollutant levels remain too high and air quality problems are still not solved. The presence of pollutants in the air has a harmful effect on the human health and the environment. Good air quality is a prerequisite for our good health and well-being. Nagpur city is located in Maharashtra state of central India. Business hub and increased industrialization in study area is affecting the environment adversely. n. Changing life style of corporate community and their effects on other population enhancing the contamination of environment

Corporate community relations and development: engagement with indigenous peoples

Purpose The purpose of this paper is to increase knowledge about community relations and development (CRD) activities done in conjunction with mining activities of multinational companies affecting indigenous peoples and thus help improve relationships between them, despite continuing bad consequences the people continue to endure. It is through such better relationships that these consequences may be redressed and mitigated, and greater sharing of benefits of mining may occur, bearing in mind what constitutes benefits may differ from the perspectives of the indigenous peoples and the miners. Design/methodology/approach A qualitative approach is taken, including interviews with company officials responsible for CRD activities, elaborated with observations, company and public documents and previous literature about these mining operations and the peoples. Findings The CRD activities have gradually increased compared with their absence previously. They are officially labelled social investment in community development programmes, and are funded from profits and couched in terms of human development, human rights, preservation of culture and physical development of infrastructure. Dissatisfied with programme quality and relevance, company officials now relate with indigenous people, their leaders and representatives in ways called engagement and partnerships. Practical implications The findings can inform policies and practices of the parties to CRD, which in this West Papua case would be the miners and their company, CRD practitioners, the indigenous peoples and the civil authorities at the local and national level and aid industry participants. Social implications The study acknowledges and addresses social initiatives to develop the indigenous peoples affected by mining. Originality/value The study extends older studies in the same territory before CRD had matured, and corroborates and elaborates other studies of CRD in different territories.

Corporate library’s staff. Functions and competences

The author clarifies the corporate library’s definition, specifies its particular qualities and distinctive features. She reviews the issues of education, competences, and advanced training of corporate library staff.The corporate libraries (during the Soviet era they were sci-tech units and trade-union libraries of organizations) are affiliated by both governmental and commercial organizations. As a result of cost optimization, the number of technical libraries decreased, while the trade union libraries completely ceased to exist. However, in every epoch, the mission of institutional or corporate library to satisfy the information needs and demands of workers and their on-the-job training. The collections of corporate libraries comprise digital resources, books, unpublished documents, periodicals and other information sources demanded by the corporate community.In fact, globally, the corporate libraries are the special libraries affiliated by companies and institutions, their units fulfilling information, cultural and educational functions and contributing to corporate efficiency improvement. In Russian library science, the corporate libraries have remained understudied; they are not represented in the Russian Library Association (RLA) or the National Library Bibliographic Classification (LBC). Meanwhile, in foreign countries, the corporate libraries have been well-established institutions with their specific features widely recognized. The author examines the problems the corporate library structure, efficiency and functionality, as well as the competences of staff, their education and experience.The competences and high qualification of corporate specialists enable them to meet information needs of corporate professionals immediately, completely and relevantly and to support strategic decisions. The author specifies the key competencies that contribute to the efficiency of corporate libraries.