Does Fandom Influence Marketing Executives’ Valuations of Sports Sponsorships? Insight from the French Soccer League

2021 ◽  
pp. 1-14
Author(s):  
Olivier Renier ◽  
Vassilis Dalakas ◽  
Joanna Melancon
Keyword(s):  
Marketing Executives

Identification of Sources of Job Stress: A Study of Bank Marketing Executives

2016 ◽  
Vol 5 (2) ◽  
Author(s):  
Sakshi Sharma ◽  
Jashandeep Singh
Keyword(s):  
Job Stress ◽  
Banking Sector ◽  
Interpersonal Relations ◽  
Personal Information ◽  
Private Banks ◽  
Managerial Implications ◽  
Bank Marketing ◽  
Private Banking ◽  
Self Administered Questionnaire ◽  
Marketing Executives

The present study identified the sources of job stress among marketing executives working in private banking sector of Punjab. A self-administered questionnaire consisting of personal information and items related to respondents job stress was used to collect the data from 600 marketing executives. The factors having potential to produce job stress identified through factor analysis are lack of clarity and growth, work-life imbalance, work overload, lack of autonomy, unachievable targets, poor communication system and poor interpersonal relations. The detailed findings and managerial implications for private banks are discussed.

Influence of Perceived Organizational Support, Organizational Commitment on Organizational Citizenship Behavior among Marketing Executives

2016 ◽  
Vol 4 (1) ◽  
Author(s):  
S. DeviMageshkumar
Keyword(s):  
Organizational Commitment ◽  
Organizational Citizenship ◽  
Organizational Citizenship Behavior ◽  
Organizational Support ◽  
Significant Relationship ◽  
Perceived Organizational Support ◽  
Citizenship Behavior ◽  
Marketing Department ◽  
Ex Post ◽  
Marketing Executives

Organizational citizenship behavior is considered as one of the vital element needed in the organizational to increase organizational effectiveness and productivity. The present study aims to study the influence of organizational commitment and perceived organizational support on organizational citizenship behavior among marketing executives. The study is Ex post facto in nature and the sample consists of 113 Male marketing executives from the sales and Marketing department in a Retail Organization with more than one year experience. The age group ranges from 19-32. The tools used in study include Organizational Commitment Questionnaire (Mowday, Porter & Steers, 1979), Perceived Organizational Support Questionnaire (Rhoades & Eisenberger, 2002) and Organizational Citizenship Behavior Questionnaire (Karunanidhi & Manimala, 2009). The statistical method used for the present study is Pearson’s Product Moment Correlation to find out the relationship among variables. Results of the study indicate that there is significant relationship between organizational commitment and organizational citizenship behavior; there is no significant relationship between perceived organizational support and organizational citizenship behavior and there is no significant relationship between perceived organizational support and organizational commitment. From the present study it is concluded that organizational commitment influence organizational citizenship behavior among marketing executives.

Brand Positioning Practices in Services Sector

2020 ◽  
pp. 270-290 ◽  
Author(s):  
Nazia Sultana
Keyword(s):  
Empirical Data ◽  
Exploratory Study ◽  
Frame Of Reference ◽  
Foreign Banks ◽  
Brand Positioning ◽  
Market Segments ◽  
Services Sector ◽  
Marketing Executives

During 1980s the strategic relevance of brand positioning was recognized and service organisations are now identifying their key market segments and determining how they wish consumers to perceive their company and its products/services. Positioning is of particular significance for services as it places an intangible service within a more tangible frame of reference. This chapter examines and compares the brand positioning practices in services sector with reference to banks. It proposes a model for positioning of brands in services sector. The findings are based on an exploratory study; empirical data is collected from customer respondents (1800) and marketing executives of the banks. Six banks are studied, two each from public, private sectors and foreign banks. The study would help banks to acquire, retain and satisfy their customers by positioning their brand as it suggests a model that concentrates on internal and external facilitators, sources of growth, designing the service offer and differentiating it from competitors and delivering the service successfully.

scholarly journals The power of branding: Revisiting an “old friend”

2003 ◽  
Vol 6 (1) ◽  
pp. 159-177
Author(s):  
E. J. North ◽  
T. Kotzé ◽  
O. Stark ◽  
R. De Vos
Keyword(s):  
South African ◽  
Branding Strategies ◽  
World Class ◽  
New Millennium ◽  
Marketing Executives

Branding is a key strategic tool used to create awareness, reputation and build the organisation’s image. Marketers consider brands as carriers of values, and the development and implementation of branding strategies and programmes have lately expanded to include more than the traditional corporate, product and service domains of branding. In this article we set out to define and briefly discuss the nature of branding and indicate how brands are used to define the product to the customer. One of the major challenges facing South African business and marketing executives in the new millennium is to create world-class brands that will put South African brands on the national and international map.

Hospitality Sales and Marketing Executives

2006 ◽  
Vol 5 (1) ◽  
pp. 91-102 ◽  
Author(s):  
Jeffrey A. Beck ◽  
William Lazer ◽  
Raymond Schmidgall
Keyword(s):  
Sales And Marketing ◽  
Marketing Executives
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