Using Commercial Audience Measurement Data in Academic Research

2016 ◽  
Vol 10 (2-3) ◽  
pp. 176-178 ◽  
Author(s):  
Harsh Taneja
Keyword(s):  
Academic Research ◽  
Measurement Data ◽  
Audience Measurement

When Data and Intuition Converge

2021 ◽  
pp. 65-84
Author(s):  
Jacob L. Nelson
Keyword(s):  
Measurement Data ◽  
Data Driven ◽  
News Industry ◽  
Audience Measurement ◽  
Relationship Of ◽  
The Relationship ◽  
The Way

How is it that, in an age of sophisticated audience data, there continue to be widespread uncertainty and inconsistency throughout the news industry surrounding what people want and expect from news? This chapter explores this question by examining the relationship of journalists with audience measurement data. While the previous chapter examined the differences within journalism’s imagined audiences, this chapter explores the origins of journalism’s imagined audiences. In doing so, it identifies the way these differences emerge—and, more importantly, how they persist—in an increasingly data-driven news culture. The author’s overarching argument is that audience measurement data are neither as straightforward nor comprehensive as the discourse surrounding them suggests. Instead, these data continue to leave ample room for interpretation, and the interpretations vary from one journalist to the next.

scholarly journals Predicting Twitter User Demographics using Distant Supervision from Website Traffic Data

2016 ◽  
Vol 55 ◽  
pp. 389-408 ◽  
Author(s):  
Aron Culotta ◽  
Nirmal Kumar Ravi ◽  
Jennifer Cutler
Keyword(s):  
Online Social Networks ◽  
Measurement Data ◽  
Bachelor's Degree ◽  
Political Preference ◽  
Distant Supervision ◽  
Health Marketing ◽  
The Social ◽  
Twitter Users ◽  
Audience Measurement ◽  
Textual Content

Understanding the demographics of users of online social networks has important applications for health, marketing, and public messaging. Whereas most prior approaches rely on a supervised learning approach, in which individual users are labeled with demographics for training, we instead create a distantly labeled dataset by collecting audience measurement data for 1,500 websites (e.g., 50% of visitors to gizmodo.com are estimated to have a bachelor's degree). We then fit a regression model to predict these demographics from information about the followers of each website on Twitter. Using patterns derived both from textual content and the social network of each user, our final model produces an average held-out correlation of .77 across seven different variables (age, gender, education, ethnicity, income, parental status, and political preference). We then apply this model to classify individual Twitter users by ethnicity, gender, and political preference, finding performance that is surprisingly competitive with a fully supervised approach.

The Obstacles to Audience Engagement

2021 ◽  
pp. 105-124
Author(s):  
Jacob L. Nelson
Keyword(s):  
Financial Stability ◽  
Economic Benefit ◽  
Ethical Dilemmas ◽  
Measurement Data ◽  
Audience Engagement ◽  
Audience Measurement

This chapter explores the challenges that journalists face as they attempt to more meaningfully practice audience engagement. The first is that, at a moment when the news industry’s financial stability is far from guaranteed, it is difficult to empirically demonstrate that engaged journalism yields an economic benefit. This is primarily because of the limitations of audience measurement data, which tend to privilege measures of exposure above all else—such as more qualitative measures of audience preferences or reactions. The second challenge stems from the reality that the pursuit of engaged journalism—and the more explicit awareness of the audience that it entails—can lead journalists to ethical dilemmas as they grapple with who they are writing about, who they are writing for, and what to do when those two groups diverge. Finally, those who pursue more meaningful and deliberate efforts to communicate and collaborate with their audiences increasingly must reckon with unexpected and unwelcome outcomes.

scholarly journals Los contenidos deportivos en la programación televisiva española (1993-2010): un análisis desde la perspectiva de los índices de audiencia

2019 ◽  
Vol 32 (3) ◽  
pp. 93
Author(s):  
Joseba Universidad San Jorge Bonaut ◽  
Mireya Universidad Complutense de Madrid Vicent
Keyword(s):  
Detailed Analysis ◽  
Business Management ◽  
Measurement Data ◽  
Commercial Television ◽  
Television Programming ◽  
Television Content ◽  
Audience Measurement ◽  
Television Audience

The importance of televised sports content in Spain, chiefly football, has led to a growth in research in recent last years. Many studies have addressed this phenomenon from a variety of perspectives, including television-programming strategy, the business management relationship between television and sports, the battle for broadcasting rights or the elaboration of a television message through different broadcasting techniques. This paper seeks to add to the debate on this topic through a detailed analysis of the audience ratings of sports content aired on Spanish television channels with a nationwide coverage. To this end, we analyse the complete audience measurement data from the first period of private commercial television in Spain (1993-2010) in order to determine the most important characteristics of sports content and their true impact on audience ratings. To achieve this aim, we analysed 4,000 statistical entries from Sofres/Kantar Media’s “Anuario de audiencias de television” [Audience Yearbook] and cross referenced and studied information from more than 2,300 sport broadcasts. The results of this research underpin the role of live football broadcasts, which accounted for more than 50% of the most successful television content during that period

Benefits and Characteristics of Mentoring Students and Young Professionals

2008 ◽  
Vol 18 (2) ◽  
pp. 67-73 ◽  
Author(s):  
Kristal Mills
Keyword(s):  
Leadership Development ◽  
Clinical Supervision ◽  
Effective Means ◽  
Academic Research ◽  
Mentoring Programs ◽  
Teaching Skills ◽  
Online Mentoring ◽  
Young Professionals ◽  
Research And Teaching ◽  
Workplace Retention

Abstract Mentoring has long been believed to be an effective means of developing students' clinical, research, and teaching skills to become competent professionals. The American Speech-Language-Hearing Association (ASHA) has developed two online mentoring programs, Student to Empowered Professional (S.T.E.P. 1:1) and Mentoring Academic Research Careers (MARC), to aid in the development of students. This paper provides a review of the literature on mentoring and compares and contrasts mentoring/mentors with clinical supervision/preceptors. Characteristics of effective mentors and mentees are offered. Additionally, the benefits of clinical mentoring such as, teambuilding in the workplace, retention of new staff, leadership development, and improved job satisfaction are discussed.

Exploring Barriers to Doctoral Education in Communication Sciences and Disorders: Insights From Practicing Professionals

2020 ◽  
Vol 5 (6) ◽  
pp. 1552-1563
Author(s):  
Denise A. Tucker ◽  
Mary V. Compton ◽  
Sarah J. Allen ◽  
Robert Mayo ◽  
Celia Hooper ◽  
...  
Keyword(s):  
Doctoral Students ◽  
Online Survey ◽  
Academic Research ◽  
Doctoral Degree ◽  
Full Time ◽  
Doctoral Study ◽  
Doctoral Research ◽  
Part Time ◽  
Advance Research ◽  
Doctor Of Philosophy

Purpose The intended purpose of this research note is to share the findings of a needs assessment online survey of speech and hearing professionals practicing in North Carolina to explore their interest in pursuing a research-focused PhD in Communication Sciences and Disorders (CSD) and to document their perceptions of barriers to pursing a PhD in CSD. In view of the well-documented shortage of doctor of philosophy (PhD) faculty to attract, retain, and mentor doctoral students to advance research and to prepare future speech and hearing professionals, CSD faculty must assess the needs, perceptions, and barriers prospective students encounter when considering pursuing a doctoral research degree in CSD. Method The article describes the results of a survey of 242 speech and hearing professionals to investigate their interest in obtaining an academic research-focused PhD in CSD and to solicit their perceived barriers to pursuing a research doctoral degree in CSD. Results Two thirds of the respondents (63.6%) reported that they had considered pursuing a PhD in CSD. Desire for knowledge, desire to teach, and work advancement were the top reasons given for pursuing a PhD in CSD. Eighty-two percent of respondents had no interest in traditional full-time study. Forty-two percent of respondents indicated that they would be interested in part-time and distance doctoral study. The barriers of time, distance, and money emerged as those most frequently identified barriers by respondents. Conclusion The implications inform higher education faculty on how they can best address the needs of an untapped pool of prospective doctoral students in CSD.

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