The role of fashion involvement, brand love and hedonic consumption tendency in fashion impulse purchasing

2015 ◽  
Vol 6 (4) ◽  
pp. 251-264 ◽  
Author(s):  
Georgia Liapati ◽  
Ioannis Assiouras ◽  
Jean-Marc Decaudin
Keyword(s):  
Hedonic Consumption ◽  
Brand Love ◽  
Fashion Involvement

scholarly journals role of hedonic consumption tendency mediate the effect of fashion involvement on impulsive buying

2021 ◽  
Vol 8 (1) ◽  
pp. 70-82
Author(s):  
Made Diah Kencana Sari ◽  
Ni Nyoman Kerti Yasa
Keyword(s):  
Research Data ◽  
Partial Least Square ◽  
Least Square ◽  
Hedonic Consumption ◽  
Fashion Products ◽  
Analysis Technique ◽  
Impulsive Buying ◽  
Pls Analysis ◽  
Fashion Involvement

This study aims to examine the effect of fashion involvement on impulsive buying mediated by hedonic consumption tendencies. The population in this study are consumers of ZARA fashion products who have made unplanned purchases in Kuta, whose numbers cannot be identified (infinite). The number of respondents involved in this study was 100 respondents. The data in this study were obtained from the results of filling out a questionnaire. Further research data were analyzed using the Partial Least Square (PLS) analysis technique with the help of the Smart PLs program. Based on the results of the PLS analysis, the results show that (1) the involvement of fashion has a positive and significant effect on impulsive buying of Zara's fashion products, (2) The involvement of fashion has a positive and significant effect on the tendency of hedonic consumption, (3) The tendency of hedonic consumption has a positive and significant effect on purchases impulsive fashion products Zara and (4) the hedonic consumption tendency can mediate the influence of fashion involvement on impulsive buying.

scholarly journals PERAN EMOSI POSITIF MEMEDIASI PENGARUH FASHION INVOLVEMENT DAN HEDONIC CONSUMPTION TENDENCY TERHADAP IMPULSE BUYING

2019 ◽  
pp. 287
Author(s):  
I Kadek Bramantya Abdy Pangestu ◽  
I Wayan Santika
Keyword(s):  
Path Analysis ◽  
Significant Influence ◽  
Positive Emotions ◽  
Impulse Buying ◽  
Test Results ◽  
Hedonic Consumption ◽  
Fashion Products ◽  
Analysis Technique ◽  
Fashion Involvement

This study aims to determine the role of positive emotions mediating the influence of fashion involvement and hedonic consumption tendency on impulse buying. The sample measurements amounted to 105 respondents. Data collection is done by distributing questionnaires directly to customers of the Beachwalk Mall Bali fashion products. The analysis technique used is path analysis (path analysis) and sobel test. The test results show that there is a positive and significant influence between fashion involvement and hedonic consumption tendency towards positive emotions, a positive and significant influence between fashion involvement, hedonic consumption tendency and positive emotions on impulse buying. Positive emotions can act as a significant mediating variable between the influence of fashion involvement and hedonic consumption tendency towards impulse buying. These results mean that the higher fashion involvement and hedonic consumption tendency will be able to increase high positive emotions too, so that it can encourage impulse buying for customers of Beachwalk Mall Bali fashion products.

THE ROLE OF BRAND LOVE IN POLITICAL BRAND PREFERENCE

2018 ◽  
Vol 2018 ◽  
pp. 1016-1016
Author(s):  
Saikat Banerjee ◽  
◽  
Bibek Ray Chaudhuri
Keyword(s):  
Brand Preference ◽  
Brand Love

scholarly journals Brand gender and consumer-based brand equity on Facebook: The mediating role of consumer-brand engagement and brand love

2019 ◽  
Vol 96 ◽  
pp. 376-385 ◽  
Author(s):  
Joana César Machado ◽  
Leonor Vacas-de-Carvalho ◽  
Salim L. Azar ◽  
Ana Raquel André ◽  
Barbara Pires dos Santos
Keyword(s):  
Brand Equity ◽  
Brand Love ◽  
Mediating Role ◽  
Brand Engagement

scholarly journals The Impact of Fashion Involvement and Pro-Environmental Attitude on Sustainable Clothing Consumption: The Moderating Role of Islamic Religiosity

SAGE Open ◽  
2018 ◽  
Vol 8 (2) ◽  
pp. 215824401877461 ◽  
Author(s):  
Ali Razzaq ◽  
Nabeel Younus Ansari ◽  
Zohaib Razzaq ◽  
Hayat Muhammad Awan
Keyword(s):  
Environmental Attitude ◽  
The Impact ◽  
Moderating Role ◽  
Fashion Involvement
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