scholarly journals role of hedonic consumption tendency mediate the effect of fashion involvement on impulsive buying

Author(s):  
Made Diah Kencana Sari ◽  
Ni Nyoman Kerti Yasa

This study aims to examine the effect of fashion involvement on impulsive buying mediated by hedonic consumption tendencies. The population in this study are consumers of ZARA fashion products who have made unplanned purchases in Kuta, whose numbers cannot be identified (infinite). The number of respondents involved in this study was 100 respondents. The data in this study were obtained from the results of filling out a questionnaire. Further research data were analyzed using the Partial Least Square (PLS) analysis technique with the help of the Smart PLs program. Based on the results of the PLS analysis, the results show that (1) the involvement of fashion has a positive and significant effect on impulsive buying of Zara's fashion products, (2) The involvement of fashion has a positive and significant effect on the tendency of hedonic consumption, (3) The tendency of hedonic consumption has a positive and significant effect on purchases impulsive fashion products Zara and (4) the hedonic consumption tendency can mediate the influence of fashion involvement on impulsive buying.

Author(s):  
I Kadek Bramantya Abdy Pangestu ◽  
I Wayan Santika

This study aims to determine the role of positive emotions mediating the influence of fashion involvement and hedonic consumption tendency on impulse buying. The sample measurements amounted to 105 respondents. Data collection is done by distributing questionnaires directly to customers of the Beachwalk Mall Bali fashion products. The analysis technique used is path analysis (path analysis) and sobel test. The test results show that there is a positive and significant influence between fashion involvement and hedonic consumption tendency towards positive emotions, a positive and significant influence between fashion involvement, hedonic consumption tendency and positive emotions on impulse buying. Positive emotions can act as a significant mediating variable between the influence of fashion involvement and hedonic consumption tendency towards impulse buying. These results mean that the higher fashion involvement and hedonic consumption tendency will be able to increase high positive emotions too, so that it can encourage impulse buying for customers of Beachwalk Mall Bali fashion products.


2020 ◽  
Vol 7 (1) ◽  
pp. 53-64
Author(s):  
I Ketut Suantara ◽  
Ni Wayan Sitiari ◽  
Putu Ngurah Suyatna Yasa

Business development and competition will continue to increase from time to time following the development of information technology, so each company must continue to be creative and innovate by continuously improving the quality of its human resources. Human resources are one of the most important assets in a company or organization, as sophisticated and as complete as any other aspect of the organization but without the support of competent human resources, the organization will not operate well. This study aims to examine the effect of competence on employee performance, the effect of competence on organizational commitment, the effect of organizational commitment on employee performance and the role of organizational commitment mediating competence on employee performance. The method of determining the sample in this study uses a census method in which all employees totaling 37 people are sampled at PT. Bali Tangi Spa Production, Denpasar, Bali and data processing using Partial Least Square (PLS) analysis technique version 2.0. The results of the study stated that competence had a positive and significant effect on organizational commitment, competence had a positive and not significant effect on employee performance, organizational commitment had a positive and significant effect on employee performance and company commitment played a partial mediation in mediating competence on employee performance. In general, employees have a very good performance but management is advised to provide training, especially in the use of work equipment and also provide deeper motivation to increase organizational commitment.  


Author(s):  
Putu Agus Adnyana

The purpose of this study is to determine employee performance through the concept of work management and digitalization as the main keys to improving the performance of BUMDES employees in Buleleng Regency. The concept of performance management is the employee’s activities and work results in line with organizational goals. So that it contributes to improving the performance of BumDes employees. The study population was all active BumDes in Buleleng Regency. Sampling in this study using random sampling technique. The data analysis technique used in this research is the Component based SEM, Partial Least Square (PLS) analysis method. The results showed that the concept of work management has an effect on digitization and employee performance.


Author(s):  
Syaikhul Falah

This study aims to analyze the psychological aspects (creative psychology capital and ethical sensitivity) to the performance. This research was conducted in several hospitals in Jayapura City. Data collection in this research is using questionnaire where respondent in this research is staff of finance or administration and program. The sampling technique used in this research is census sampling method. The number of research samples taken as many as 38 respondents. This research uses Partial Least Square (PLS) analysis technique. The result of this study shows that the developed hiptotesi significantly influence the performance. Keywords: Psychological Capital, Ethical Sensitivity and Job Performance, hospital


Author(s):  
Ni Luh Gde Sari Dewi Astuti ◽  
I Putu Gde Sukaatmadja

Green hotel has become a branding and strategy in winning business competition, if using environmentally friendly energy. This study aims to explain the relationship green image with green trust, green image with green satisfaction, green trust with green loyalty, green satisfaction with green loyalty, green image with green loyalty, and to explain the role of green trust and green satisfaction in mediating green image relationship with green loyalty. The population in this study are the guests who have been staying at Hotel Bali Tropic Resort & Spa (minimum 2 times stay in the period of 2013-2017) with sample size of 100 respondents. This research uses analysis technique PLS (Partial Least Square). This study found that green image has a positive relationship with green trust, green satisfaction, and green loyalty. Green trust and green satisfaction have a positive relationship with green loyalty. Green trust and green satisfaction are able to mediate partially and have a positive relationship with green loyalty.


Author(s):  
Ni wayan Chintia Pinaria ◽  
I Putu Gde Sukaatmadja ◽  
Putu Yudi Setiawan

The objective of the research is to know the role of trust in mediating the effect of product quality and value on the repurchase intention of buying green products (study on Starbucks coffee). Consumers who have purchased Starbucks coffee are the study population. The technique of determining the sample was done by using purposive sampling method with 130 respondents. Questionnaire as research instrument and analysis technique used is Partial Least Square with Sobel Test. Based on the result of research, green perceived quality and green perceived value have positive and significant effect on trust and repurchase intention. Furthermore, it was found an important role of trust that not only directly affects repurchase intention but also significantly mediates the effect of green perceived quality and green perceived value ??on repurchase intentions.


2019 ◽  
Vol 8 (11) ◽  
pp. 6804
Author(s):  
Made Surya Artana Putra ◽  
Putu Yudi Setiawan

This study aims to determine the effect of entrepreneurship orientation on marketing performance mediated by innovation. The subjects in this study were the owners or managers of Barbershop in Denpasar City, with a sample of 30 respondents. The analysis technique used uses partial least square (PLS) analysis. The results of the study indicate that the entrepreneurship orientation variable has a positive and significant effect on innovation and marketing performance. Innovation variables also have a positive and significant effect on marketing performance. The innovation variable is also proven to be able to mediate entrepreneurship orientation towards the performance of Barbershop marketing in Denpasar City. The implications of this study can provide important information for entrepreneurs who have a barbershop in Denpasar City to be able to improve marketing performance which is expected to increase profits for the future. Keywords: entrepreneurship orientation, innovation, marketing performance


Mathematics ◽  
2021 ◽  
Vol 9 (9) ◽  
pp. 1051
Author(s):  
Andreea-Ionela Puiu ◽  
Anca Monica Ardeleanu ◽  
Camelia Cojocaru ◽  
Anca Bratu

The article explores the mechanisms that affect consumers’ interest in luxury clothing innovations. The actual research aims to investigate the effect of status quo and clothing involvement on consumer brand loyalty. More, it was intended to quantify the influence of the level of engagement concerning clothing acquisition and the status quo tendency on the consumers’ level of interest toward innovative luxury fashion products. The models were analyzed through the partial-least square-path modeling method. The results revealed that status quo bias and consumers’ involvement in fashion influence their loyalty to brands and level of innovativeness. The novelty of the present research comes from the analysis of the impact of the status quo manifest variables on consumers’ innovative tendencies. Moreover, it was found that status consumption fully mediates the relationships among the investigated predictors and considered outcome variables. The mediator manifests the highest effect size of all investigated predictors. The actual paper advances research in a direction that was not sufficiently addressed in the past, introducing the status quo construct as the main predictor of peoples’ inclination to be loyal to a brand or to manifest a tendency toward innovativeness. Moreover, the article emphasizes the essential role manifested by social status in foreseeing a behavioral response.


2020 ◽  
Vol 7 (2) ◽  
pp. 132-138
Author(s):  
Amir Hidayatulloh ◽  
Agung Dwi Nugroho ◽  
Kahfi Fikrianoor

This research aims to determine the factors that influence the community in paying property taxes in rural and urban areas, and to find out whether the risk variabel moderates the effect between morality and the role of village official on commuity compliance in paying property taxes in rural and urban areas. The population in this research  is individual taxpayers who in bantul regency. The sample in this research is individual taxpayers who own land and buildings. The research data wase collection by distributing questionnaires to respondents who were met by researchers. Respondents in this research were 127 respondents. This research data analysis techniques uses Partial Least Square, with the help of WarpPLS. This research found that coomunity compliance in paying property taxes in rural and urban areas influenced by the role of village official and sanction. However, morality has no effect on community compliance to property taxes in rural and urban areas. This reserach also found that sanction moderate the effect of morality on the community’s compliance to pay land and urban rural building taxes. However, sanction cannot moderate the effect between role of village officials on community’s mandatory the effect between the role of village official on community’s compliance to pay land and urban rural building taxes.


2019 ◽  
Vol 1 (1) ◽  
pp. 33
Author(s):  
Freddy Sudiyono ◽  
Chairy Chairy

The purpose of this study was to determine the effect website quality to perceive trust and its impact to repurchase intention with website brand and perceive value as the moderate variables. This is explanatory type of research, using partial least square (sem-pls) analysis technique which is measured with the help of SmartPLS 3.0 software. Data collection method is by distributing questionnaires with probablity sampling techniques taken from the unknown population of Matahari Mall website visitors, questionnaires is distributed during the time period of may to august 2017 so that been collected the number of 100 respondents who deployed in may 2017. The results of this study indicate a significant and positive direct effect of website quality and perceive trust on repurchase intention of Matahari Mall website. Perceive value also have significant impact of moderating the relation between perceive trust and repurchase intention. More over website quality has the biggest impact directly on repurchase intention. Advice that given to the Matahari Mall website is firstly to improve website quality through product content and decription evaluation and make the rules for business partner about standard of product content and description information, and they have to improve the supervision of website content and description information.


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