scholarly journals PERAN EMOSI POSITIF MEMEDIASI PENGARUH FASHION INVOLVEMENT DAN HEDONIC CONSUMPTION TENDENCY TERHADAP IMPULSE BUYING

2019 ◽  
pp. 287
Author(s):  
I Kadek Bramantya Abdy Pangestu ◽  
I Wayan Santika
Keyword(s):  
Path Analysis ◽  
Significant Influence ◽  
Positive Emotions ◽  
Impulse Buying ◽  
Test Results ◽  
Hedonic Consumption ◽  
Fashion Products ◽  
Analysis Technique ◽  
Fashion Involvement

This study aims to determine the role of positive emotions mediating the influence of fashion involvement and hedonic consumption tendency on impulse buying. The sample measurements amounted to 105 respondents. Data collection is done by distributing questionnaires directly to customers of the Beachwalk Mall Bali fashion products. The analysis technique used is path analysis (path analysis) and sobel test. The test results show that there is a positive and significant influence between fashion involvement and hedonic consumption tendency towards positive emotions, a positive and significant influence between fashion involvement, hedonic consumption tendency and positive emotions on impulse buying. Positive emotions can act as a significant mediating variable between the influence of fashion involvement and hedonic consumption tendency towards impulse buying. These results mean that the higher fashion involvement and hedonic consumption tendency will be able to increase high positive emotions too, so that it can encourage impulse buying for customers of Beachwalk Mall Bali fashion products.

scholarly journals role of hedonic consumption tendency mediate the effect of fashion involvement on impulsive buying

2021 ◽  
Vol 8 (1) ◽  
pp. 70-82
Author(s):  
Made Diah Kencana Sari ◽  
Ni Nyoman Kerti Yasa
Keyword(s):  
Research Data ◽  
Partial Least Square ◽  
Least Square ◽  
Hedonic Consumption ◽  
Fashion Products ◽  
Analysis Technique ◽  
Impulsive Buying ◽  
Pls Analysis ◽  
Fashion Involvement

This study aims to examine the effect of fashion involvement on impulsive buying mediated by hedonic consumption tendencies. The population in this study are consumers of ZARA fashion products who have made unplanned purchases in Kuta, whose numbers cannot be identified (infinite). The number of respondents involved in this study was 100 respondents. The data in this study were obtained from the results of filling out a questionnaire. Further research data were analyzed using the Partial Least Square (PLS) analysis technique with the help of the Smart PLs program. Based on the results of the PLS analysis, the results show that (1) the involvement of fashion has a positive and significant effect on impulsive buying of Zara's fashion products, (2) The involvement of fashion has a positive and significant effect on the tendency of hedonic consumption, (3) The tendency of hedonic consumption has a positive and significant effect on purchases impulsive fashion products Zara and (4) the hedonic consumption tendency can mediate the influence of fashion involvement on impulsive buying.

scholarly journals PERAN POSITIVE EMOTION DALAM MEMEDIASI PENGARUH PRODUCT KNOWLEDGE TERHADAP IMPULSE BUYING

2019 ◽  
Vol 8 (9) ◽  
pp. 5652
Author(s):  
Ni Putu Triana Mahadewi ◽  
Eka Sulistyawati
Keyword(s):  
Data Analysis ◽  
Path Analysis ◽  
Positive Emotion ◽  
Sampling Method ◽  
Impulse Buying ◽  
Product Knowledge ◽  
Purposive Sampling ◽  
Fashion Products ◽  
Analysis Technique

The purpose of this study is to explain the effect of product knowledge on positive emotion, to explain the effect of product knowledge and positive emotion on impulse buying, and to explain the role of positive emotion in mediating product knowledge of impulse buying. The population in this study are consumers of fashion products in Bali. The technique of determining the sample used is purposive sampling method, namely the sample is determined by consideration, namely respondents with Indonesian citizens who are domiciled in Denpasar City and Badung who have been shopping for Zara products. The number of samples used in this study were 130 respondents. The data analysis technique used in this research is Path Analysis. The results showed that product knowledge had a positive and significant effect on positive emotion, product knowledge and positive emotion that had a positive and significant effect on impulse buying, as well as positive emotion and significantly mediated the effect of product knowledge on consumer impulse buying on Zara products. Keywords: product knowledge, positive emotion, impulse buying

scholarly journals PERAN SHOPPING ENJOYMENT MEMEDIASI PENGARUH HEDONIC MOTIVATION TERHADAP IMPULSE BUYING

2019 ◽  
Vol 8 (6) ◽  
pp. 3756
Author(s):  
Putu Cindy Clarista Darmaningrum ◽  
I Putu Gde Sukaatmadja
Keyword(s):  
Data Collection ◽  
Path Analysis ◽  
Sampling Method ◽  
Impulse Buying ◽  
Purposive Sampling ◽  
Analysis Technique ◽  
Shopping Enjoyment

The purpose of this study is to explain the role of enjoyment shopping mediating hedonic motivation towards impulse buying. This research was conducted at consumers of Stradivarius Beachwalk. The measure of samples used in this study were 105 respondents, with a purposive sampling method. Data collection is done through questionnaires, interviews, and observations. The analysis technique used is path analysis. Based on the results, it was found that shopping enjoyment is able to mediate partially hedonic motivation towards impulse buying. Furthermore, hedonic motivation has a positive and significant effect on impulse buying; hedonic motivation has a positive and significant effect on shopping enjoyment; shopping enjoyment has a positive and significant effect on impulse buying; and shopping enjoyment acts as a mediating variable between hedonic motivation and impulse buying. Based on the findings of this study suggested that hedonic motivation and good shopping enjoyment greatly affect consumer impulse buying at Stradivarius Beachwalk. Keywords: hedonic motivation, shopping enjoyment, impulse buying  

scholarly journals PERAN CITRA MEREK MEMEDIASI PENGARUH KEUNGGULAN PRODUK TERHADAP NIAT BELI ULANG PRODUK FASHION UNIQLO

2021 ◽  
Vol 10 (3) ◽  
pp. 229
Author(s):  
Nyoman Panji Prabawa Sunu ◽  
Gede Bayu Rahanatha
Keyword(s):  
Path Analysis ◽  
Brand Image ◽  
Sampling Technique ◽  
Primary Data ◽  
Repurchase Intention ◽  
Single Test ◽  
Purposive Sampling ◽  
Fashion Products ◽  
Analysis Technique

The purpose of this study was to explain and analyze the role of brand image in mediating the effect of product superiority on consumer repurchase intention. The data used in this study are primary data, namely by distributing questionnaires to all research respondents who have bought and used fashion products from Uniqlo. The population of this study are consumers who wear Uniqlo fashion products. Based on calculations with purposive sampling technique, the number of samples obtained is 110 respondents. The analysis technique used in this research is the path analysis test, single test and VAF test. The results of this study indicate that the product superiority variable has a positive and significant effect on brand image as well as repurchase intention. The brand image variable also has a positive and significant effect on repurchase intention. The variable brand image in this study affects product excellence and repurchase intention is partially positive and significant. Keywords: product superiority, repurchase intention, brand image

scholarly journals EMOSI POSITIF MEMEDIASI PENGARUH ATMOSFER TOKO TERHADAP PEMBELIAN TIDAK TERENCANA

2020 ◽  
Vol 9 (5) ◽  
pp. 1983
Author(s):  
I Putu Widya Artana ◽  
Ni Made Asti Aksari
Keyword(s):  
Path Analysis ◽  
Significant Influence ◽  
Positive Emotions ◽  
Planning Process ◽  
Sampling Technique ◽  
Purposive Sampling ◽  
Study Results

Unplanned purchases are purchases that are made without going through the planning process. Unplanned purchases are caused by various factors, one example is store atmosphere. A good store atmosphere can generate positive emotions on consumers. This study aims to determine the role of positive emotions in mediating the influence of store atmosphere on unplanned purchases in Alfamart Denpasar. This study used 104 people as samples by using purposive sampling technique. Data in this study were collected through online questionnaires using Google form, and analysed using Path analysis. The results show that store atmosphere has significant influence on positive emotions and unplanned purchases. Positive emotions also have significant effect on unplanned purchases. Furthermore, study results also show that positive emotions can mediate the influence of store atmosphere on unplanned purchases. Keywords: store atmosphere, positive emotions, unplanned purchases.

Personality and fashion consumption: a conceptual framework in the Indian context

2016 ◽  
Vol 20 (2) ◽  
pp. 157-176 ◽  
Author(s):  
Rashmita Saran ◽  
Subhadip Roy ◽  
Raj Sethuraman
Keyword(s):  
Conceptual Model ◽  
Positive Emotions ◽  
Equation Modeling ◽  
Impulse Buying ◽  
Buying Behavior ◽  
Hedonic Consumption ◽  
Content Type ◽  
Indian Context ◽  
Buying In ◽  
Fashion Involvement

Purpose – The purpose of this paper is to integrate consumer personality to fashion involvement, fashion-oriented impulse buying behavior, consumer emotions and hedonic consumption in the Indian context. Design/methodology/approach – Based on a literature review of personality, fashion involvement, emotions, fashion-oriented impulse buying behavior and hedonic consumption, the authors formulated a conceptual model and subsequent hypotheses. Previously valid and reliable scales were used in the study. The data were collected through mall intercept survey with the sample consisting of respondents in the age group 20-45. Factor analysis and structural equation modeling were used as data analysis tools. Findings – Major findings indicate a positive and significant effect of personality on positive emotions. The findings also confirm a significant and positive relationship between fashion involvement and hedonic consumption and hedonic consumption and fashion-related impulse buying behavior. Interestingly, positive emotions were found to mediate the relation between personality and fashion involvement. Research limitations/implications – The major implication of the present study is that impulse buying in fashion may be resultant of a complex network of interlinked constructs. One limitation is the restriction to the Indian context. Practical implications – The findings note the need for creation of an experiential environment for a fashion shopper that could lead to positive emotions and subsequently impulse purchase. Originality/value – The present study for the first time integrates constructs such as personality, emotions, involvement and impulse buying in the same conceptual model and tests it empirically.

scholarly journals PERAN PERCEIVED USEFULNESS DALAM MEMEDIASI PENGARUH KEPERCAYAAN TERHADAP MINAT BELI MASYARAKAT DI KOTA DENPASAR

2019 ◽  
Vol 8 (10) ◽  
pp. 6119
Author(s):  
Putu Rico Pradana ◽  
Gede Bayu Rahanatha
Keyword(s):  
Data Analysis ◽  
Path Analysis ◽  
Empirical Evidence ◽  
Perceived Usefulness ◽  
Online Store ◽  
Fashion Products ◽  
Data Analysis Technique ◽  
Analysis Technique ◽  
The City

The purpose of this study is to explain and obtain empirical evidence about the effect of trust on perceived usefulness, the effect of trust and perceived usefulness on buying interest. The population in this study is consumers in the city of Denpasar who have an interest in buying fashion products at the online store Zalora. The number of samples used in this study were 110 respondents. The data analysis technique used in this research is Path Analysis. The results showed that trust has a positive and significant effect on perceived usefulness, trust has a positive and significant effect on consumer buying interest, perceived usefulness has a positive and significant effect on consumer buying interest, and perceived usefulness positively and significantly mediates the effect of trust in consumer buying interest. This has the meaning that consumers who already have confidence in Zalora's online store fashion products, then supported by the perception of good benefits for consumers, can increase consumer buying interest in the online site Zalora. Keywords: perceived usefulness, trust, buying interest, online shop, fashion

scholarly journals Peranan Kompetensi Dalam Meningkatkan Kinerja Karyawan PT. Summit Oto Finance

MBIA ◽  
2019 ◽  
Vol 18 (2) ◽  
pp. 43-51
Author(s):  
Shandra Bahasoan
Keyword(s):  
Linear Regression ◽  
Multiple Linear Regression ◽  
Significant Influence ◽  
Employee Performance ◽  
Self Concept ◽  
Research Approach ◽  
Test Results ◽  
Quantitative Descriptive ◽  
Descriptive Method

The study was conducted aimed at knowing the role of competencies, namely knowledge, skills and self-concept in improving the performance of employees of PT. Summit Oto Finance, with a sample of 54 people . The method used in this study using questionnaires, interviews and documentation. Research approach by using quantitative descriptive method by analyzing Multiple Linear Regression to measure the performance of employees of PT. Summit Oto Finance. The results of this study simultaneously independent competency variables consisting of knowledge, skills and self-concept have a positive and significant influence on the dependent variable,namely employee performance. From the test results the correlation of the influence of competencies on employee performance is 94.1 percent while 5.9 percent is influenced by other factors. Dominant competencies affect the performance of employees of PT. Summit Oto Finance is a skill.

scholarly journals PENGARUH DEFERENSIASI PRODUK PROMOSI DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN PRODUK FASHION PADA UD. SINAR MULIA DI KABUPATEN GIANYAR

2020 ◽  
pp. 190
Author(s):  
I Komang Sumerta ◽  
Desak Nyoman Tri Indahyani ◽  
Ni Komang Redianingsih ◽  
I Made Baji Pranawa
Keyword(s):  
Product Differentiation ◽  
Sampling Technique ◽  
Test Results ◽  
Purchasing Decisions ◽  
Consumer Decisions ◽  
Independent Variables ◽  
The Past ◽  
Fashion Products ◽  
Analysis Technique ◽  
Data Collection Technique

Consumer purchasing decisions is the occurrence of sales fluctuations in the past four years. Product differentiation, promotion, and price are factors that have been pursued by the company but have not been able to provide a maximum contribution to consumer decisions. The purpose of this study was to determine the effect of product differentiation, promotion, and price on fashion product purchasing decisions. The sample was determined by purposive random sampling technique, with 105 respondents. The data collection technique used was a questionnaire (questionnaire). The analysis technique used the SPSS version 22. The results showed there was an effect of product differentiation, promotion, and price simultaneously on the decision to purchase fashion products. Based on the partial test results it can be seen that product differentiation, promotions, and prices have a positive and significant effect on purchasing decisions for fashion products. The conclusion from this research is the higher product differentiation, promotion, and price, the decision to buy products fashion will increase. Suggestions for further researchers is to be able to conduct research on different subjects and by developing other independent variables.

scholarly journals Milenial Intention on Social Media

2020 ◽  
Vol 2 (1) ◽  
pp. 70-82
Author(s):  
Selfia Ratna Kasih ◽  
Asep M Ramdan ◽  
Acep Samsudin
Keyword(s):  
Social Media ◽  
Significant Influence ◽  
Research Method ◽  
Quantitative Research ◽  
Hypothesis Test ◽  
Consumer Confidence ◽  
Consumer Trust ◽  
Test Results ◽  
Analysis Technique ◽  
Mediation Hypothesis

The purpose of this study is to measure how much influence social media Instagram and consumer confidence in millennial purchase interest. The variables of this research are Instagram social media (X1), consumer trust (X2) and millennial purchase interest (Y). The method used in this study is a quantitative research method with an associative approach, by distributing 200 online questionnaires to millennials of productive age. The analysis technique used to test the hypothesis in this study is the path analysis. Hypothesis test results show intagram social media and consumer trust have a significant influence on millennial buying interest and mediation hypothesis testing results show that consumer confidence variables mediate Instagram social media on millennial buying interest. Conclusion, consumer confidence in an online fashion store will certainly affect the buying interest. Keywords: Instagram, Consumer Trust, Social Media, Millennials, Purchase Interest

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