scholarly journals Effects of market orientation on farmer resilience and dairy farm performance in emerging economy

2021 ◽  
Vol 9 (1) ◽  
Author(s):  
Dickson Otieno Okello ◽  
Fahad Juma Luttah
Keyword(s):  
Market Orientation ◽  
Dairy Farm ◽  
Emerging Economy ◽  
Farm Performance

scholarly journals Revisiting entrepreneurial capabilities and export market orientation: a multi-scale investigation in an emerging economy

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Anisur R. Faroque ◽  
Md Imtiaz Mostafiz ◽  
Mohammad Omar Faruq ◽  
Mohammad Fuad Bin Bashar
Keyword(s):  
Market Orientation ◽  
Customer Orientation ◽  
New Ventures ◽  
Emerging Economy ◽  
Export Market ◽  
Superior Performance ◽  
Content Type ◽  
International Performance ◽  
Multi Scale ◽  
Strategic Orientations

PurposeThe study aims to bridge entrepreneurial capability, export market orientation and the international performance of international new ventures (INVs). Thus, multi-scale entrepreneurial capabilities have been adopted to provide more profound insights into the literature on early internationalisation. Since little is known about the antecedents of export market orientation, the performance outcome of this is ambiguous. This study aims to enhance knowledge in this pressing research area.Design/methodology/approachThe sample of this study consists of data (354 firms) from INVs operating in the apparel industry of an emerging economy, namely, Bangladesh. Structural equation modelling has been used to investigate the hypothesised relationships.FindingsFor the Deshpandé and Farley (1999) scale, the effect of general entrepreneurial capability on intelligence dissemination and responsiveness is positively significant. Similarly, the effects of international entrepreneurial capability on customer orientation, intelligence generation, dissemination and responsiveness are positively significant. However, general entrepreneurial capability has non-significant effects on customer orientation and intelligence generation. The results also showed that export market orientation positively mediates the relationship between international entrepreneurial capability and firm performance. For the Morris and Paul (1987) scale, the hypothesised relationships between capabilities and market orientation are positively significant and, therefore, support the mediating relationships for both general entrepreneurial capability and international entrepreneurial capability.Originality/valueMerely having capabilities without acknowledging the firm's strategic orientations is not sufficient to secure superior performance. The authors urge entrepreneurs to capitalise on their entrepreneurial capabilities to leverage organisation-wide export-market-oriented behaviour to achieve superior international performance in emerging economies.

scholarly journals The Impact of Cooling Ponds in North Central Texas on Dairy Farm Performance

2005 ◽  
Vol 88 (6) ◽  
pp. 2281-2286 ◽  
Author(s):  
M.A. Tomaszewski ◽  
M.A. de Haan ◽  
J.A. Thompson ◽  
E.R. Jordan
Keyword(s):  
Dairy Farm ◽  
North Central ◽  
North Central Texas ◽  
Central Texas ◽  
Farm Performance ◽  
The Impact

Revisiting the pioneering market orientation model in an emerging economy

2007 ◽  
Vol 41 (7/8) ◽  
pp. 713-721 ◽  
Author(s):  
Musa Dwairi ◽  
Shahid N. Bhuian ◽  
Anthony Jurkus
Keyword(s):  
Market Orientation ◽  
Emerging Economy ◽  
Orientation Model

The impact of market orientation on small firm performance: a configurational approach

2022 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Sanjay Chaudhary ◽  
Deepak Sangroya ◽  
Elisa Arrigo ◽  
Giuseppe Cappiello
Keyword(s):  
Firm Performance ◽  
Market Orientation ◽  
Small Firm ◽  
Small Firms ◽  
Emerging Economy ◽  
Competitive Environment ◽  
Strategic Flexibility ◽  
Competition Intensity ◽  
Content Type ◽  
The Impact

PurposeIn this study, the authors examine the influence of market orientation on small firms' performance. The authors theorize that the association between market orientation and small firm performance provides an incomplete picture in a competitive environment. The application of configuration approach which involves simultaneous consideration of market orientation, strategic flexibility and competition intensity is crucial to examine driver of firm performance.Design/methodology/approachThe sample of the research study consists of 272 small firms from an emerging economy, India. Ordinary least squares regression has been used to investigate the hypothesized relationships.FindingsThe authors noted that the three-way interaction between market orientation, strategic flexibility and competition intensity elucidates variance in small firm performance over and above a contingency model and a direct relationship.Research limitations/implicationsThe findings contribute to the existing literature by exhibiting the effect of market orientation on firm performance. The configuration model suggests that small firms can outperform competitors in a lower competitive environment if they have high market orientation and high strategic flexibility investment. To leverage market opportunities and achieve better firm performance, small firms’ owners should analyze the usefulness of current capabilities in a changing competitive environment concurrently and align market orientation to those conditions.Originality/valueThe strategic management and marketing literature suggests that relationship between market orientation and performance is ambiguous. The findings offer insights to managers regarding the appropriate use of strategic flexibility in leveraging the benefits of market orientation in a highly competitive environment. Furthermore, by collecting data from the context of an emerging economy, India, the authors attempt to strengthen the applicability of market orientation in different contexts.

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