Revisiting the pioneering market orientation model in an emerging economy

2007 ◽  
Vol 41 (7/8) ◽  
pp. 713-721 ◽  
Author(s):  
Musa Dwairi ◽  
Shahid N. Bhuian ◽  
Anthony Jurkus
Keyword(s):  
Market Orientation ◽  
Emerging Economy ◽  
Orientation Model

scholarly journals Revisiting entrepreneurial capabilities and export market orientation: a multi-scale investigation in an emerging economy

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Anisur R. Faroque ◽  
Md Imtiaz Mostafiz ◽  
Mohammad Omar Faruq ◽  
Mohammad Fuad Bin Bashar
Keyword(s):  
Market Orientation ◽  
Customer Orientation ◽  
New Ventures ◽  
Emerging Economy ◽  
Export Market ◽  
Superior Performance ◽  
Content Type ◽  
International Performance ◽  
Multi Scale ◽  
Strategic Orientations

PurposeThe study aims to bridge entrepreneurial capability, export market orientation and the international performance of international new ventures (INVs). Thus, multi-scale entrepreneurial capabilities have been adopted to provide more profound insights into the literature on early internationalisation. Since little is known about the antecedents of export market orientation, the performance outcome of this is ambiguous. This study aims to enhance knowledge in this pressing research area.Design/methodology/approachThe sample of this study consists of data (354 firms) from INVs operating in the apparel industry of an emerging economy, namely, Bangladesh. Structural equation modelling has been used to investigate the hypothesised relationships.FindingsFor the Deshpandé and Farley (1999) scale, the effect of general entrepreneurial capability on intelligence dissemination and responsiveness is positively significant. Similarly, the effects of international entrepreneurial capability on customer orientation, intelligence generation, dissemination and responsiveness are positively significant. However, general entrepreneurial capability has non-significant effects on customer orientation and intelligence generation. The results also showed that export market orientation positively mediates the relationship between international entrepreneurial capability and firm performance. For the Morris and Paul (1987) scale, the hypothesised relationships between capabilities and market orientation are positively significant and, therefore, support the mediating relationships for both general entrepreneurial capability and international entrepreneurial capability.Originality/valueMerely having capabilities without acknowledging the firm's strategic orientations is not sufficient to secure superior performance. The authors urge entrepreneurs to capitalise on their entrepreneurial capabilities to leverage organisation-wide export-market-oriented behaviour to achieve superior international performance in emerging economies.

The impact of market orientation levels on business performance results

2016 ◽  
Vol 8 (3) ◽  
pp. 296-309 ◽  
Author(s):  
Sergei Kazakov
Keyword(s):  
Data Analysis ◽  
Emerging Markets ◽  
Market Orientation ◽  
Business Performance ◽  
Service Industry ◽  
Positive Impact ◽  
Service Industries ◽  
Content Type ◽  
Orientation Model ◽  
The Impact

Purpose The purpose of this paper is to study the impact of market orientation on a companyµs business performance in a service industry using one of the emerging markets as a research setting. Design/methodology/approach The examination of two recognized MKTOR and MARCOR market orientation concepts in this paper led to the development of a market orientation model in a service industry that considers the local specifics of doing business. The model was tested in a study of 133 businesses that operate in a Russian service industry. The data analysis was completed to investigate and measure the impact of the market orientation level on a company’s business performance. Findings The data analysis following the field study determines that market orientation delivers a positive impact on the company’s overall business performance. Practical implications Inter-functional coordination should receive broad attention from company management, as this market orientation element is the most vital for business performance – especially in service industries. Accompanying model elements also provide leverage to business performance that should not be overlooked. Synchronized utilization of the market orientation model elements has a very positive impact on the company’s business. Originality/value This research paper contributes to an array of publications dedicated to market orientation in one of the most multifaceted emerging markets, the Russian Federation. It is also the first time that the market orientation concept has been applied by service industry organizations in Russia.

scholarly journals The Effect Of Service-Driven Market Orientation On Service Innovation: Literature Review And New Research Framework

2017 ◽  
Vol 33 (5) ◽  
pp. 999-1012
Author(s):  
Seng Ratny ◽  
Arif Mohammad Arshad ◽  
Tian Gaoliang
Keyword(s):  
Conceptual Framework ◽  
Market Orientation ◽  
Service Sector ◽  
Service Innovation ◽  
Service Industries ◽  
Service Organizations ◽  
Service Firms ◽  
Orientation Model ◽  
New Research ◽  
Better Than

The aim of this paper is to analyse the literature regarding the association between service-driven market orientation and innovation in service organizations as well as create conceptual framework about this relationship. Scholars have suggested that the service firms implementing service-driven market orientation can perform significantly better than traditional market-orientation and become increasingly aware of market demands better than their competitors. The service firms need to react quickly and effectively to changing customers’ demands. Bring in the service-driven market orientation model for service sector leads to critical advantages and particularly their benefits on service innovation. The recent work examined the market orientation-innovation relationship regarding the service industries. An examination regarding the market orientation in service organization is presented along with the conceptual framework and conceptual model is recommended.

scholarly journals Entrepreneurship Development and Market Orientation Model as A Strategy in Food Security in Wamena, Jayawijaya

2016 ◽  
Vol 7 (1) ◽  
pp. 37-40
Author(s):  
Westim Ratang ◽  
Jack H Syauta ◽  
Dan Vince Tebay
Keyword(s):  
Food Security ◽  
Market Orientation ◽  
High Performance ◽  
Primary Data ◽  
Work Commitment ◽  
Sweet Potatoes ◽  
Entrepreneurship Development ◽  
Land Preparation ◽  
Orientation Model ◽  
Farmer Groups

Entrepreneurship Development and Market Orientation Model as the strategy in Food Security in Wamena, Jayawijaya.This research is aimed to discover: 1) the mindset of farmer groups (wen mina hipere) about entrepreneurship, 2) the ability of entrepreneurship and market orientation of the farmer groups, 3) The factors that affect the entrepreneurship and the orientation toward the managing ability of garden, fish and sweet potatoes. Population is a group of farmers (wen mina hipere) who work as farmers of sweet potatoes and freshwater fish culturing (carp, catfish and tilapia) that exist in the region of Silokarno Doga District, Wogi village, Wamena. The Samples are 20 farmers as determined by Proportionate cluster random sampling method. Sampling was conducted on a group of farmers (nina hipere) around Wogi village, Wamena. The type of data that will be used are: 1) primary data obtained through the interviews using questionnaire, unstructured interviews, and FGD (Focus Group Dicusion) to 20 farmers (wen mina hipere) of garden, fish and sweet potatoes. 2) secondary data will be obtained from the department of agriculture, the Wamena statistics office. The analysis used is Quantitative analysis with descriptive approach and factors analysis that influence the farmers mindset that consists of entrepreneurship and market orientation variable. The result shows that the variables (1) viewing and taking opportunities, (2) systematic planning, (3) the strategy to influence, (4) confidence, (5) persuasive ability, (6) coordination with related agencies, it does not have a significant effect on the mindset of farmers on entrepreneurship collectively. Variables that have a significant effect on the mindset of farmers on entrepreneurship are: (1) competitor orientation, (2) consumers orientation, (3) specificity, (4) orientation on efficiency, (4) work commitment, (5) Focus on high performance levels, (5) seeking information, (6) persistence and (7) initiative, they significantly and positively affect on the mindset of farmers on entrepreneurship. Dominant variables that make up the success of farmers in Wamena are persistence and work commitment. Entrepreneurship development and market orientation model that can be applied is by providing seedlings and land preparation, land cultivation mentoring, and consumer-oriented in harvest and improving coordination with related agencies for food security.

The impact of market orientation on small firm performance: a configurational approach

2022 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Sanjay Chaudhary ◽  
Deepak Sangroya ◽  
Elisa Arrigo ◽  
Giuseppe Cappiello
Keyword(s):  
Firm Performance ◽  
Market Orientation ◽  
Small Firm ◽  
Small Firms ◽  
Emerging Economy ◽  
Competitive Environment ◽  
Strategic Flexibility ◽  
Competition Intensity ◽  
Content Type ◽  
The Impact

PurposeIn this study, the authors examine the influence of market orientation on small firms' performance. The authors theorize that the association between market orientation and small firm performance provides an incomplete picture in a competitive environment. The application of configuration approach which involves simultaneous consideration of market orientation, strategic flexibility and competition intensity is crucial to examine driver of firm performance.Design/methodology/approachThe sample of the research study consists of 272 small firms from an emerging economy, India. Ordinary least squares regression has been used to investigate the hypothesized relationships.FindingsThe authors noted that the three-way interaction between market orientation, strategic flexibility and competition intensity elucidates variance in small firm performance over and above a contingency model and a direct relationship.Research limitations/implicationsThe findings contribute to the existing literature by exhibiting the effect of market orientation on firm performance. The configuration model suggests that small firms can outperform competitors in a lower competitive environment if they have high market orientation and high strategic flexibility investment. To leverage market opportunities and achieve better firm performance, small firms’ owners should analyze the usefulness of current capabilities in a changing competitive environment concurrently and align market orientation to those conditions.Originality/valueThe strategic management and marketing literature suggests that relationship between market orientation and performance is ambiguous. The findings offer insights to managers regarding the appropriate use of strategic flexibility in leveraging the benefits of market orientation in a highly competitive environment. Furthermore, by collecting data from the context of an emerging economy, India, the authors attempt to strengthen the applicability of market orientation in different contexts.

Sign in / Sign up

Export Citation Format

Share Document