Schema Congruity as a Basis for Product Evaluation

1989 ◽  
Vol 16 (1) ◽  
pp. 39 ◽  
Author(s):  
Joan Meyers-Levy ◽  
Alice M. Tybout
Keyword(s):  
Product Evaluation ◽  
Schema Congruity

Macho Nachos

2015 ◽  
Vol 46 (4) ◽  
pp. 182-196 ◽  
Author(s):  
Luke (Lei) Zhu ◽  
Victoria L. Brescoll ◽  
George E. Newman ◽  
Eric Luis Uhlmann
Keyword(s):  
Gender Stereotypes ◽  
Food Packaging ◽  
Food Preferences ◽  
Healthy Food ◽  
Psychological Reactance ◽  
Unhealthy Food ◽  
Healthy Foods ◽  
Gender Schema ◽  
Male And Female ◽  
Schema Congruity

Abstract. The present studies examine how culturally held stereotypes about gender (that women eat more healthfully than men) implicitly influence food preferences. In Study 1, priming masculinity led both male and female participants to prefer unhealthy foods, while priming femininity led both male and female participants to prefer healthy foods. Study 2 extended these effects to gendered food packaging. When the packaging and healthiness of the food were gender schema congruent (i.e., feminine packaging for a healthy food, masculine packaging for an unhealthy food) both male and female participants rated the product as more attractive, said that they would be more likely to purchase it, and even rated it as tasting better compared to when the product was stereotype incongruent. In Study 3, packaging that explicitly appealed to gender stereotypes (“The muffin for real men”) reversed the schema congruity effect, but only among participants who scored high in psychological reactance.

The Congruency of Temporal Perspective with Visualization Aids and its Effect on New Product Evaluation

2010 ◽  
Author(s):  
Min Zhao ◽  
Darren Dahl ◽  
Steven Hoeffler
Keyword(s):  
New Product ◽  
Product Evaluation ◽  
Temporal Perspective

Consumer decision and product evaluation: Interaction between the self and the context

2004 ◽  
Author(s):  
Shuifun Fiona Chan ◽  
Chi-yue Chiu ◽  
Yin-kwan Chan ◽  
Patrick Pak-tik Chow
Keyword(s):  
Product Evaluation ◽  
The Self ◽  
Consumer Decision

Mental simulation and category knowledge affect really new product evaluation through transportation.

2018 ◽  
Vol 24 (2) ◽  
pp. 145-158 ◽  
Author(s):  
Jesper H. Nielsen ◽  
Jennifer Edson Escalas ◽  
Steve Hoeffler
Keyword(s):  
New Product ◽  
Product Evaluation ◽  
Mental Simulation ◽  
Category Knowledge

Product Evaluation: Zeiss Stemi DV4 to Meiji or 4X Loupes

2002 ◽  
Vol 12 (4) ◽  
pp. 144-144
Author(s):  
William H. Reed
Keyword(s):  
Product Evaluation

EVALUASI PROGRAM PEMODELAN DAN SIMULASI LABORATORIUM KIMIA PADA MAHASISWA CALON GURU

EDUSAINS ◽  
2019 ◽  
Vol 8 (2) ◽  
pp. 201-211
Author(s):  
Yenni Kurniawati ◽  
Yuni Fatisa
Keyword(s):  
Mixed Method ◽  
Random Sampling ◽  
Sample Selection ◽  
Product Evaluation ◽  
Thinking Skills ◽  
Laboratory Simulation ◽  
Input Process ◽  
Improvement Program ◽  
Chemistry Students ◽  
Process Product

Abstract Modeling and laboratory simulation can help overcome of cost obstacle, time, safety and other constraints in laboratory experiments. Many skills also had the opportunity to be fostered and promoted, especially in connection with the construction of thinking skills. However, the implementation of this program required an evaluation, in order to decided whether the program will be continuing or not, in addition its needed to found the focused of on overall quality of learning in order to make a recommendation in the decision making. This research was conducted by the mixed-method approached with triangulation design, in order to evaluate the effectiveness, problems or any obstacles of the implementation of the program. The population in this study was the third semester of pre-service chemistry students at UIN Syarif Kasim Sultan Riau, which was supported by lecturers, assistant laboratory and staf. The sample selection was done using random sampling techniques. Program evaluation in this study was conducted by the CIPP model (Context, Input, Process, Product). The results showed that the program was running quite effective when viewed from the overall average grades. The evaluation about context, inputs, processes and products had the good and very good score, in which the evaluation score of context and input, get the better score than process and product evaluation. This study recommends to be a continuing improvement program of modeling and simulation laboratories, both as an exercise before the experiments or replace the real experiments. Keywords: modeling; simulation lab; chemistry experiment Abstrak Pemodelan dan simulasi laboratorium dapat membantu mengatasi kendala biaya, waktu, alasan keselamatan dan kendala lainnya dalam praktikum di laboratorium kimia. Beragam kemampuan lain juga berkesempatan untuk ditumbuh-kembangkan terutama dalam kaitannya dengan konstruksi berfikir. Meskipun demikian, implementasi pelaksanaan program ini memerlukan evaluasi, guna memutuskan apakah program ini layak dilanjutkan ataukah tidak, selain karena diperlukannya penemuan terhadap fokus peningkatan kualitas pembelajaran secara menyeluruh guna menghasilkan rekomendasi dalam menentukan keputusan. Penelitian ini dilakukan dengan menggunakan pendekatan mixed-method desain triangulasi, guna mengevaluasi sebab-sebab efektifitas, kendala ataupun kegagalan pelaksanaan program. Populasi dalam penelitian ini adalah mahasiswa semester III jurusan Pendidikan Kimia UIN Sultan Syarif Kasim Riau, yang didukung oleh dosen, asisten laboratorium dan laboran dan pemilihan sampel dilakukan menggunakan teknik random sampling. Evaluasi program dalam penelitian ini dilakukan menggunakan model CIPP (Context, Input, Process, Product). Hasil penelitian menunjukkan bahwa program ini berjalan cukup efektif jika dilihat dari rata-rata keseluruhan nilai, mulai dari context, input, proses dan produk yang berada pada skor baik dan sangat baik, di mana skor evaluasi context dan input, lebih baik dibanding proses dan produk. Penelitian ini memberikan rekomendasi untuk terus meningkatkan penggunaan pemodelan dan simulasi laboratorium kimia, baik sebagai latihan sebelum praktikum maupun menggantikan praktikum yang sesungguhnya. Kata Kunci: pemodelan; simulasi laboratorium; praktikum kimia  Permalink/DOI: http://dx.doi.org/10.15408/es.v8i2.4394  

Effects of the Perceived Obsolescence on Product Evaluation

2015 ◽  
Vol 30 (3) ◽  
pp. 89
Author(s):  
Yong Seok Sohn ◽  
Sehoon Park ◽  
Kun Woo Yoo
Keyword(s):  
Product Evaluation

Interaction Effects of Arousal Level of Positive Ambient Emotion and Advertisement Type on Product Evaluation

2016 ◽  
Vol 18 (1) ◽  
pp. 37
Author(s):  
Nak-Hwan Choi ◽  
Tamir Oyunbileg
Keyword(s):  
Product Evaluation ◽  
Interaction Effects ◽  
Arousal Level

Influence of involvement and motivation to correction on product evaluation: Asymmetry for strong and weak brands

2014 ◽  
Vol 45 (4) ◽  
Author(s):  
Małgorzata A. Styśko-Kunkowska ◽  
Katarzyna Żbikowska
Keyword(s):  
Product Evaluation
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