Developing agriculture value chain inclusive for small-scale vegetable farmers in the highland of Bedugul, Bali
Abstract As a major global tourist destination, the demand for a large variety of fresh produce in Bali has developed following the country of origins of tourists and their eating habits. The varieties of fresh produce demanded by hotels and restaurants have increased since the 1970s. More than 100 types of vegetables (leafy and fruity vegetables, tubers, roots, shoots, immature flowers) and herbs are produced in the highland of Bedugul, Bali. As the market competition increases, the small-scale vegetable farmers have to be more value-oriented, efficient, and effective in production and postharvest handling. How is the competitiveness of the evolving value chain to meet the dynamic needs of institutional consumers and retail modern markets? Therefore, the aims of the study were to assess the competitiveness of the vegetables value chains and develop a model design of value chain inclusive for small scale farmers for improvement. This study was carried out through surveys and focus group discussions (FGD) involving actors in production and distribution channels. It was found that there were five groups of distribution channels,and most of them are less value-oriented. However, the emerging integrated value chains are shown, mainly to which derive from the institutional consumers (hotels and restaurants) and modern markets. A designed alternative model of value chain system inclusive for small-scale farmers has been developed, especially with the end on institutional consumers and modern markets.