Down the K-Hole
The chapter analyzes language use in Circuit Noize, a magazine distributed at circuit parties, a type of rave dance party for gay men. The magazine positioned itself as representing the “circuit boy” subculture that developed around circuit parties. The magazine promoted the use of in-group circuit boy slang and awarded prizes for examples of witty camp language overheard at circuit parties. After an overview of circuit subculture, the chapter presents a detailed discussion of the language ideology promoted by the magazine. The language ideology in Circuit Noize served to differentiate circuit boys from other men, both gay and straight. Although the personal style of circuit boy subculture emphasized expressions of masculinity similar to those associated with heterosexual men, the use of language promoted by the magazine serves to differentiate circuit masculinity from heterosexual masculinity.