3. Attitudes and influence
2015 ◽
pp. 33-59
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‘Attitudes and influence’ discusses how attitudes form, change, and predict behaviour; and how they are inherently social, defined, and refined in response to people in the world around us. Attitudes are a set of beliefs about an object, person, or issue and can be simple and clear, or complex and multifaceted. They are the basic building blocks of our mental models and inform and guide our ideals, aspirations, values, and ideologies. Attitudes predict our behaviour, and are therefore integral to who we are, what we do, and why we do it. The impact of persuasion, social influence, social norms, conformity, leadership, and social facilitation on our behaviour is also considered.
2020 ◽
Vol 19
(2)
◽
pp. 197-218
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2017 ◽
Vol 25
(1)
◽
pp. 47-65
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