Attachment to and Detachment from Favorite Stores: An Affordance Theory Perspective

2020 ◽  
Author(s):  
Stefania Borghini ◽  
John F Sherry ◽  
Annamma Joy
Keyword(s):  
Consumer Research ◽  
Cognitive Resources ◽  
Affordance Theory ◽  
Transformative Power ◽  
Affective Bond ◽  
Life Courses ◽  
Commercial Spaces

Abstract Like homes, neighborhoods, and cities, retail locations offer significant opportunities for attachment far from domestic spheres. In commercial settings, consumers construct personal geographies, and find stable references for their lives. Our work advances previous consumer research by showing how these relationalities are situated, implicitly unstable and often impermanent. Individuals attach to commercial spaces in multiple ways, through both immediate and slow processes. We theorize that multiple affordances of spaces—whether sensual, symbolic, or cerebral—trigger meaningful ties, stimulate new affective and practice repertoires and may exert a transformative power in personal biographies. Bonds evolve in tandem with individuals’ life courses and are also impacted by events beyond consumers’ control, such as store closures. Whether disruptive or constructive, detachments can precipitate constructive change, allowing individuals to mobilize the emotional and cognitive resources at the base of their affective bond with treasured places, and redirect these assets more effectively. Forced and voluntary detachment from retail spaces are thus interpreted as integral and complementary components of attachment.

Anthropology in Consumer Research

2019 ◽  
Author(s):  
Maryann McCabe ◽  
Rita Denny
Keyword(s):  
Lived Experience ◽  
Consumer Research ◽  
Cultural Change ◽  
Research Work ◽  
Business Practices ◽  
Cultural Meanings ◽  
Transformative Power ◽  
Stakeholder Interests ◽  
Cultural Ideologies ◽  
Consumption Practices

Consumer research, an emergent field in applied anthropology, examines relationships between producers and consumers as mediated by the marketplace. The anthropological purpose of consumer research is to discover cultural meanings of products and services in people’s everyday lives and to identify societal practices and discourses that inform and perform these meanings. While consumer research is inspired by and draws on traditional anthropological theory, it has also made theoretical contributions to anthropology, including consumption practices as crafting identity, consumption activities generating and maintaining social relationships, and the transformative power of consumer goods instigating cultural change. Anthropologists engaged in consumer research work in three primary areas: (1) market-making to assist organizations in defining the environments in which they operate; (2) branding to differentiate an organization’s products and services from those of competitors by attaching to the brand a symbolic meaning from the lived experience of consumers; and (3) innovation to guide business growth by analyzing consumer practices, as well as client and other stakeholder suppositions about the nature of the problem to be solved. Anthropologists in consumer research not only represent consumer voices but are also mediators of stakeholder interests. Change occurs at minimal scale by reframing problems for clients and affecting how clients address target audiences through marketing and advertising strategies, communications, or innovation; and at broader scale, by simultaneously contesting cultural ideologies (e.g., gender, personhood, ethnicity) perpetuated by business practices.

The Use of Marian Chace’s Technique Combined With in the Depth Dance Therapy Derived from the Jungian Model

2004 ◽  
Vol 15 (4) ◽  
pp. 197-203
Author(s):  
Penny Lewis†
Keyword(s):  
Child Abuse ◽  
Object Relations ◽  
Dance Therapy ◽  
Transformative Power ◽  
Boundary Formation ◽  
Inner Child ◽  
Spiritual Consciousness ◽  
Survival Mechanisms

Abstract. From my training with Marian Chace came much of the roots of my employment of dance therapy in my work. The use of empathic movement reflection assisted me in the development of the technique of somatic countertransference ( Lewis, 1984 , 1988 , 1992 ) and in the choreography of the symbiotic phase in object relations ( Lewis, 1983 , 1987a , 1988 , 1990 , 1992 ). Marian provided the foundation for assistance in separation and individuation through the use of techniques which stimulated skin (body) and external (kinespheric) boundary formation. Reciprocal embodied response and the use of thematic imaginal improvisations provided the foundation for the embodied personification of intrapsychic phenomena such as the internalized patterns, inner survival mechanisms, addictions, and the inner child. Chace’s model assisted in the development of structures for the remembering, re-experiencing, and healing of child abuse as well as the rechoreography of object relations. Finally, Marian Chace’s use of synchronistic group postural rhythmic body action provided access to the transformative power of ritual in higher stages of individuation and spiritual consciousness.

Psychophysiological Responses to Stress Related to Anxiety in Healthy Aging

2019 ◽  
Vol 33 (3) ◽  
pp. 188-197 ◽  
Author(s):  
Roberta Adorni ◽  
Agostino Brugnera ◽  
Alessia Gatti ◽  
Giorgio A. Tasca ◽  
Kaoru Sakatani ◽  
...  
Keyword(s):  
Healthy Aging ◽  
Near Infrared ◽  
Response Times ◽  
Cognitive Resources ◽  
Stressful Condition ◽  
Healthy Elderly ◽  
Situational Stress ◽  
Anxiety Response ◽  
Nirs Signal ◽  
Psychophysiological Correlates

Abstract. The aim of the study was to explore the effects of situational stress and anxiety in a group of healthy elderly, both in terms of psychophysiological correlates and cognitive performance. Eighteen participants ( Mage = 70 ± 6.3; range 60–85) were assessed for anxiety and were instructed to perform a computerized math task, under both a stressful and a control condition, while near-infrared spectroscopy (NIRS) signal and electrocardiography (ECG) were recorded. NIRS results evidenced an increased activation of right PFC during the entire procedure, even if effect sizes between left and right channels were larger during the experimental condition. The amount of right activation during the stressful condition was positively correlated with anxiety. Response times (RTs) were slower in more anxious than in less anxious individuals, both during the control and stressful conditions. Accuracy was lower in more anxious than in less anxious individuals, only during the stressful condition. Moreover, heart rate (HR) was not modulated by situational stress, nor by anxiety. Overall, the present study suggests that in healthy elderly, anxiety level has a significant impact on cerebral responses, and both on the amount of cognitive resources and the quality of performance in stressful situations.

Cognitive Load Mediates the Effect of Emotion on Analytical Thinking

2016 ◽  
Vol 63 (6) ◽  
pp. 343-350 ◽  
Author(s):  
Bastien Trémolière ◽  
Marie-Ève Gagnon ◽  
Isabelle Blanchette
Keyword(s):  
Cognitive Load ◽  
Secondary Task ◽  
Deleterious Effect ◽  
Detrimental Effect ◽  
Emotional Problems ◽  
Syllogistic Reasoning ◽  
Cognitive Resources ◽  
Potential Explanation ◽  
Cognitive Mechanism ◽  
Analytical Thinking

Abstract. Although the detrimental effect of emotion on reasoning has been evidenced many times, the cognitive mechanism underlying this effect remains unclear. In the present paper, we explore the cognitive load hypothesis as a potential explanation. In an experiment, participants solved syllogistic reasoning problems with either neutral or emotional contents. Participants were also presented with a secondary task, for which the difficult version requires the mobilization of cognitive resources to be correctly solved. Participants performed overall worse and took longer on emotional problems than on neutral problems. Performance on the secondary task, in the difficult version, was poorer when participants were reasoning about emotional, compared to neutral contents, consistent with the idea that processing emotion requires more cognitive resources. Taken together, the findings afford evidence that the deleterious effect of emotion on reasoning is mediated by cognitive load.

Application of Information Introduced to Dynamic Message Processing and Enjoyment

2018 ◽  
Vol 30 (4) ◽  
pp. 196-206 ◽  
Author(s):  
Byungho Park ◽  
Rachel L. Bailey
Keyword(s):  
Resource Allocation ◽  
Recognition Memory ◽  
Emotional Processing ◽  
Orienting Response ◽  
Structural Features ◽  
Cognitive Resources ◽  
Coding System ◽  
Message Complexity ◽  
Cognitive Resource ◽  
Cognitive Overload

Abstract. In an effort to quantify message complexity in such a way that predictions regarding the moment-to-moment cognitive and emotional processing of viewers would be made, Lang and her colleagues devised the coding system information introduced (or ii). This coding system quantifies the number of structural features that are known to consume cognitive resources and considers it in combination with the number of camera changes (cc) in the video, which supply additional cognitive resources owing to their elicitation of an orienting response. This study further validates ii using psychophysiological responses that index cognitive resource allocation and recognition memory. We also pose two novel hypotheses regarding the confluence of controlled and automatic processing and the effect of cognitive overload on enjoyment of messages. Thirty television advertisements were selected from a pool of 172 (all 20 s in length) based on their ii/cc ratio and ratings for their arousing content. Heart rate change over time showed significant deceleration (indicative of increased cognitive resource allocation) for messages with greater ii/cc ratios. Further, recognition memory worsened as ii/cc increased. It was also found that message complexity increases both automatic and controlled allocations to processing, and that the most complex messages may have created a state of cognitive overload, which was received as enjoyable by the participants in this television context.

Stimulating Perspectives in Conducting Consumer Research

PsycCRITIQUES ◽  
2012 ◽  
Vol 57 (32) ◽  
Author(s):  
Candice R. Hollenbeck
Keyword(s):  
Consumer Research
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