Evaluate
Evaluating how well a program has worked—has it actually achieved the goal of changing behavior significantly?—is also highly desirable if the field of behavior change is to advance conceptually and become more effective. For this reason, efforts to evaluate programs should be undertaken, not just for research projects. This chapter provides a discussion of how this can be achieved with scientific rigor. Standard research designs are covered, such as Randomized Controlled Trials, as well as less common models. It is also noted that while evaluating whether the desired outcomes were achieved (such as improved public health indicators), it is equally important to understand how those outcomes arose—was it through the activities of the intervention? Can the observed improvements be assigned to the intended effects (e.g., on how people behave and think)?