scholarly journals Social Marketing and Public Health

2017 ◽  
Keyword(s):  
Public Health ◽  
Social Marketing ◽  
Learning Experience ◽  
Structured Learning ◽  
Systemic Analysis ◽  
Policy Interventions ◽  
Programme Development ◽  
Health Need ◽  
Marketing Principles ◽  
Implementation Plans

The premise of this book is that those concerned with public health need to put a lot more effort into understanding why people act as they do and then into using this understanding to develop and deliver social improvement intervention programmes. We need to understand what people are prepared to buy into if we are going to make a significant impact on issues such as smoking or infection control. We need to enable and empower people so that their energy, understanding, and skills are harnessed as part of the solution to improving health. Social marketing is an approach that recognizes that if we are to be successful, it is not about doing things to people but about working with and for them. The second key theme of this book is the need for public health programmes to be more rigorously researched, designed, developed, implemented, and evaluated. Too many public policy interventions have unclear or unrealistic aims, poor pre-testing and piloting, and often weak evaluation. A key feature and strength of social marketing is its obsession with systemic analysis and systematic programme development and implementation. Without clear measurable objectives and cogent implementation plans, little may be achieved or learned about how to help people that can be used to refine new interventions. This book is intended to give the reader a structured learning experience that results in a good understanding of social marketing principles and techniques, alongside examples of real interventions that have made a difference to people’s lives.

The case for social marketing in public health

2017 ◽  
Author(s):  
Jeff French
Keyword(s):  
Public Health ◽  
Social Marketing ◽  
Public Health Practice ◽  
Population Level ◽  
Added Value ◽  
Value Contribution ◽  
State Paternalism ◽  
Marketing Principles ◽  
Practical Implications ◽  
Health Programmes

This chapter explores the influence of paternalistic conceptions of public health fostered by more generic state paternalism that stresses the responsibility of the state to influence health and the conditions that create it. The limitations of such an approach are reviewed. The chapter also explores the growing realization that governments and their agencies cannot deliver the significant shifts in population-level behaviour change alone, and the implications of this realization. The second half of the chapter sets out the case for a new citizen-informed model of public health practice informed by social marketing principles. The rationale and practical implications of this new citizen-focused model are explored, including the added value contribution that can be made to public health programmes and policy through the application of social marketing principles. The chapter ends with a review of why social marketing is being increasingly applied as standard practice in many parts of the world.

Marketing For Sustainability: A Conceptual Framework

2018 ◽  
Vol 8 (1) ◽  
Author(s):  
Dr.Pankaj Jain
Keyword(s):  
Social Marketing ◽  
Business Processes ◽  
Green Marketing ◽  
Marketing Social ◽  
Marketing Systems ◽  
Sustainable Marketing ◽  
Marketing Activities ◽  
The Mind ◽  
Marketing Principles

This paper is an attempt to put forward a roadmap to attain sustainable marketing through social marketing, green marketing and critical marketing. Social Marketing is an approach to decide the marketing strategies and activities keeping society’s long term welfare in the mind. Social and ethical concerns are at the centre of social marketing. Green Marketing is an approach to develop and market environmentally safer products and services in and introducing sustainability efforts in various marketing and business processes. At last, Critical Marketing is an approach that calls for analyzing marketing principles, techniques and theory using a critical theory based approach. This approach helps in regulating and controlling marketing activities with a focus on sustainability as it challenges and questions the existing capitalist and marketing systems so as to achieve a more sustainable marketing system.

The Use of Twitter as an Interactive Learning Tool Within a Postgraduate Public Health Course: A Pilot Study

2020 ◽  
pp. 237337992097842
Author(s):  
Rimante Ronto ◽  
Alexandra Bhatti ◽  
Josephine Chau
Keyword(s):  
Public Health ◽  
Online Survey ◽  
Learning Experience ◽  
Empirical Studies ◽  
Teaching Staff ◽  
Learning Tool ◽  
Interactive Approach ◽  
Master Of Public Health ◽  
Use Of Social Media ◽  
The Impact

Twitter has gained attention in recent years as a tool to use in higher education to enhance students’ learning, engagement, and reflective writing. This study explored public health students’ perceptions on the usefulness of Twitter as a learning tool, engagement with their peers, staff, and the broader public health community. Participants were Master of Public Health students from a public university based in Sydney, Australia. A mixed methods approach was used combining content analysis of tweets, an online survey and two focus groups. Students were asked to engage with Twitter by reflecting on each week’s teaching content and by liking and replying to their peers’ tweets. Participation and engagement in this task were high initially and declined toward the end of semester. Most student tweets aligned with topics taught during the semester. Survey and focus group data indicated most students had positive views on using Twitter and reported finding engagement with Twitter beneficial in obtaining current information on health promotion news and trends, increasing their professional networks and allowing them to connect with their peers and teaching staff. Results indicate Twitter is a promising interactive approach to enhance public health students’ engagement and overall learning experience, as well as being useful for professional networking. Larger scale empirical studies are needed to investigate the impact of the use of social media platforms such as Twitter to various learning outcomes longitudinally and beyond this course.

Dental public health need in the midst of coronavirus disease 2019 pandemic

2021 ◽  
Vol 11 (1) ◽  
pp. 23
Author(s):  
Amala Nancy ◽  
R Satheesh ◽  
Rekha Gupta ◽  
Shubhra Gill
Keyword(s):  
Public Health ◽  
Dental Public Health ◽  
Health Need

SBAs in Sport, Exercise, and Musculoskeletal Medicine

2021 ◽  
Keyword(s):  
Learning Experience ◽  
Multiple Choice ◽  
Structured Learning ◽  
Subject Matter Experts ◽  
Multiple Choice Questions ◽  
High Quality ◽  
Musculoskeletal Medicine ◽  
Knowledge Based ◽  
Exercise Medicine ◽  
Mri Scans

‘Multiple Choice Questions in Musculoskeletal, Sport & Exercise Medicine’ is a compilation of 400 multiple choice questions (MCQs), where the format is that of single best answer from a choice of five options. The book closely follows the curriculum of the ‘Membership of Faculty of Sport & Exercise Medicine’ (MFSEM) examination, with some questions being clinically oriented and others being knowledge based. This book is not intended to be a substitute for extensive clinical reading but instead to complement the learning process. Questions in this book have been carefully curated by 92 reputable subject matter experts across ten countries and are intended to provide a structured learning experience. The book is comprised of 46 chapters, where the first 23 ask questions and the next 23 provide answers. The answer to each question has a short explanation with a reference, which is intended to stimulate discussion, research and further learning. There is a total of 33 high quality images (MRI scans, plain radiographs, ECGs, ultrasound scans and photographs), 18 tables and 5 diagrams in the book.

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