From Obama Victories to a GOP Edge in Florida
Many observers believed the state of Florida was trending blue after Barack Obama won it twice, but instead Republicans have since won nearly every statewide election after 2012. What happened? This chapter explores the grassroots organizing strategies of presidential and statewide candidate-led political campaigns in Florida’s pivotal I-4 corridor. After Obama built a formidable ground game, the state Democratic Party allowed it to wither, and neither Hillary Clinton in 2016 nor Andrew Gillum in 2018 built a comparable operation. Meanwhile, Florida Republicans and Koch-aligned groups deliberately—and successfully—imitated and adapted Obama’s organizational strategies. Unless Democrats rebuild, Florida will likely be red for the foreseeable future.