Location Services Ecosystems

Author(s):  
Rowan Wilken

What precisely is meant by location-based services (as opposed to locative media, more narrowly defined)? And, how might one give shape to and begin to discuss location-based services as an industry? Taking an ecosystems approach, the aims of this chapter are to highlight the diversity of the location-based services ecosystem; give form and shape to this ecosystem; describe some of the constituent “species” (the key corporate players that occupy this ecosystem); detail the ways that the different parts of this ecosystem work together; and detail how the mobile location ecosystem intersects and interacts with a range of other (often much larger) interconnected ecosystems.

2011 ◽  
pp. 67-85 ◽  
Author(s):  
George M. Giaglis ◽  
Panos Kourouthanassis ◽  
Argiros Tsamakos

The emerging world of mobile commerce is characterized by a multiplicity of exciting new technologies, applications, and services. Among the most promising ones will be the ability to identify the exact geographical location of a mobile user at any time. This ability opens the door to a new world of innovative services, which are commonly referred to as Mobile Location Services (MLS). This chapter aims at exploring the fascinating world of MLS, identifying the most pertinent issues that will determine its future potential, and laying down the foundation of a new field of research and practice. The contribution of our analysis is encapsulated into a novel classification of mobile location services that can serve both as an analytical toolkit and an actionable framework that systemizes our understanding of MLS applications, underlying technologies, business models, and pricing schemes.


Author(s):  
Rowan Wilken

This chapter builds on prior work on the political economy of location-based services to examine the business of mobile maps, asking the following questions: Who controls maps data? What are these data? Where do these data come from? What is their quality? What does it take to build new mobile maps? What are the motivations for wanting to build new maps? And what are the business and revenue models associated with these maps? The focus of this chapter is an examination of the efforts of one of Google’s key rival firms—Apple—and its struggles to build mapping capacity of its own at sufficient quality to be able to lessen (if not entirely break from) its reliance on Google. Apple presents an interesting case in that, as is well known, it is a major player in other areas of the mobile location services ecosystem, yet took industry pundits by surprise when it announced Apple Maps in 2012.


Author(s):  
Rowan Wilken

This Introduction provides an overview of the general terrain of the book as a whole. It examines definitional complications associated with the phrase “locative media”; traces the origins of this term within locative media arts; gives an overview of a number of major technological developments that fueled wider uptake and broader public embrace of mobile location-based services; acknowledges that determining the whereabouts of mobile (cell) phone users has a longer history that predates smartphones; and outlines three major evolutions to mobile location-sensitive social networking. The Introduction also reflects on a number of limitations to the present study, and summarizes the book’s structure and contents.


2010 ◽  
Vol 121-122 ◽  
pp. 722-727
Author(s):  
Chi Jun Zhang ◽  
Zheng Xuan Wang ◽  
Yong Jian Yang

Currently, LBS (Location-based Services) as a new emerging business which is based on mobile communication network is becoming more and more popular. However domestic industry is lack of perfect location service platform and standards because of the complexity and large scale of LBS. Aimed at the cases, the architecture of mobile location service (MLS) platform based on OpenLS (OpenGIS® Location Services) standards is constructed in the paper, and makes it accord with the international standard. Moreover GIS (Geographic Information System) middleware model is also proposed in the paper. We encapsulate the secondary location algorithm and path navigation algorithm into GIS middleware and present four standard interfaces, which could support distributed management and improves the portability of the platform.


2007 ◽  
Vol 11 (2) ◽  
pp. 283-309 ◽  
Author(s):  
Karen Wealands ◽  
Peter Benda ◽  
Suzette Miller ◽  
William E Cartwright

Author(s):  
Hee Jhee Jiow

Mobile Location Based Services (MLBS) have been in operation since the 1970s. Conceived initially for military use, the Global Positioning System technology was later released to the world for other applications. As usage of the technology increased, mobile network points, developed by mobile service operators, supplemented its usage in various applications of MLBS. This chapter charts the trajectory of MLBS applications in the mass market, afforded by the evolution of technology, digital, and mobility cultures. Assimilating various MLBS classifications, it then situates examples into four quadrants according to the measures of user-position or device-position focus, and alert-aware or active-aware applications. The privacy implications of MLBS are captured on the economic, social, and political fronts, and its future is discussed.


Author(s):  
Anas Aloudat ◽  
Katina Michael

The adoption of mobile technologies for emergency management has the capacity to save lives. In Australia in February 2009, the Victorian bushfires claimed 173 lives, the worst peace-time disaster in the nation’s history. The Australian government responded swiftly to the tragedy by going to tender for mobile applications that could be used during emergencies, such as mobile alerts and location services. These applications have the ability to deliver personalized information direct to the citizen during crises, complementing traditional broadcasting mediums like television and radio. Indeed governments have a responsibility to their citizens to safeguard them against both natural and human-made hazards, and today, national security has grown to encapsulate such societal and economic securitization. However, some citizens and lobby groups have emphasized that such breakthrough technologies need to be deployed with caution as they are fraught with ethical considerations, including the potential for breaches in privacy, security, and trust.


2013 ◽  
Vol 5 (2) ◽  
pp. 17-34 ◽  
Author(s):  
Anas Aloudat ◽  
Katina Michael

This paper investigates the introduction of location-based services by government as part of an all-hazards approach to modern emergency management solutions. Its main contribution is in exploring the determinants of an individual’s acceptance or rejection of location services. The authors put forward a conceptual model to better predict why an individual would accept or reject such services, especially with respect to emergencies. While it may be posited by government agencies that individuals would unanimously wish to accept life-saving and life-sustaining location services for their well-being, this view remains untested. The theorised determinants include: visibility of the service solution, perceived service quality features, risks as perceived by using the service, trust in the service and service provider, and perceived privacy concerns. The main concern here is to predict human behaviour, i.e. acceptance or rejection. Given that location-based services are fundamentally a set of electronic services, this paper employs the Technology Acceptance Model (TAM) as a special adaptation of the Theory of Reasoned Action (TRA) to serve as the theoretical foundation of its conceptualisation. A series of propositions are drawn upon the mutual relationships between the determinants and a conceptual model is constructed using the determinants and guided by the propositions. It is argued the conceptual model presented would yield to the field of location-based services research a justifiable theoretical approach competent for exploitation in further empirical research in a variety of contexts (e.g. national security).


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